A bowl of noodles costs 50 yuan. Why is the internet celebrity Japanese ramen not delicious in China?
When it comes to ramen, Chinese people are actually familiar with it. Lanzhou ramen restaurants are everywhere. If you spend 15 yuan per person, you can eat a beef ramen in the Lanzhou ramen restaurant, and a bowl of soup will be included.
However, many people think that Lanzhou ramen is too low-end and not suitable for opening a store in a shopping mall, so many catering people saw the opportunity and began to introduce Japanese ramen.
Since 2005, Japanese ramen has gradually become popular on the Internet. By 2015, with the popularity of Southeast Asia, Japanese Iran ramen has become one of the check-in places for many people to travel to Japan. Since there are no branches in the Chinese market, various Japanese ramens have been logged into the domestic market one after another.
is in Beijing, Shanghai, Guangzhou and Shenzhen. There are no less than 100 new Japanese internet celebrity ramen shops in one year. After opening, the business is extremely hot. Some need to queue for 2 hours before they can eat a bowl of Japanese ramen in the mall. The price of
is up to 50 yuan for a bowl of ramen, but it still cannot stop the enthusiasm of customers to consume. The market is so hot that it has attracted more catering entrepreneurs to enter. Some
even directly change the store name to a Japanese name, which can attract customers to come and consume, and the price is twice that of the original dish.
But in 2020, an epidemic caused this crazy catering track to suddenly come to an end. Now no one wants to eat Japanese ramen that once became popular on the Internet? Why does Japanese ramen suddenly become less fragrant in China?
There are actually two main reasons behind this.
First, hiding the truth
After the first generation of Japanese ramen became popular in China, everyone found it difficult to open a Japanese ramen shop because they could not find a Japanese chef. Even if they found it, many people could not afford to pay a salary of more than 20,000 yuan a month. However, this market is indeed very large and consumers like it very much. So what should I do?
So some catering people came up with an excellent method: hide the truth!
In China, few people have eaten authentic Japanese ramen. Since no one has eaten it, it is easy to do. Just open a store and get a Japanese store name, decorate it in Japanese style, and use Japanese seasonings to make it. That's fine.
So many Japanese ramen brands appeared on the market, among which Aisin Ramen is the best. In fact, the owners behind these ramen shops are all Chinese, and there are no Japanese chefs in the ramen shops, and they only use Japanese seasonings.
Japanese ramen began to bloom everywhere in China, and consumers also like to taste exotic food. Japanese ramen shops became popular for a time, and there were long queues at the doors of each store.
Second, consumption is more rational
This trick of concealing the truth is indeed amazing, but in the end it was revealed. Aichi Ramen quickly admitted that it was not a Japanese brand. After consumers found that these Japanese ramen were not authentic, they naturally were not willing to taste it again.
. With the outbreak of the epidemic, customers are more rational about consumption. Many people are beginning to save money interestingly, and the concept of advanced consumption is no longer popular.
Under the influence of rational consumption, everyone pays more attention to cost-effectiveness and cares more about the price. The Japanese ramen that was originally 50 yuan per bowl suddenly became less delicious in front of Lanzhou ramen that cost 10 yuan.
is even more cash-strapped, so you have to be careful when spending money. In the shopping malls, the restaurants that boast Japanese ramen are now facing the embarrassing situation where consumers are unwilling to enter the store.
50 yuan per bowl of ramen is really too expensive for ordinary workers, and the portion is not large. A bowl of beef ramen is less than 250g, as for beef less than 6 pieces, less than 4 pieces of vegetables, all the rest is soup.
Some netizens said: "I spent 50 yuan to buy a pound of beef in the supermarket, and then I bought a bundle of noodles that cost 9 yuan. It can be eaten for three or four days."
Some netizens also said: "Those noodle shops that are open in shopping malls have small portions and expensive prices. I might as well spend this money to have a buffet."
What do you think about this?
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