Since entering 2022, New Age (hereinafter referred to as "New Age"), founded in 2010 and holding 7 companies, has not developed rapidly as expected, but has been in constant turmoil.
According to the US Direct Sales News Network, in August, New Century declared bankruptcy and applied for voluntary relief from the US bankruptcy court; the bankruptcy crisis has not yet been lifted, but news has been heard that it was acquired by its subsidiary Tahiti Noli.
In 2018, Tahitian Noli, which had a direct sales license for 4 years, was officially acquired by New Century. Four years later, Tahiti Noli reversely acquired New Century. So, is another subsidiary of New Century, Airuixi, which has been selling directly without a license in China for many years, expected to operate on a curved "licensed" basis?
According to the US Direct Sales News Network on October 7, NEW Age will be sold to the experienced team of Morinda, led by long-term partner John Wadsworth.
It is reported that John Wadsworth mentioned in the article is one of the original brand partners of Tahitian Noni International, also known as Morinda.
"We are a people-oriented company with a long history and solid foundation. This news is very exciting and will open a new chapter. We look forward to a very bright and unified future together." John Wadsworth said about the news.
Xinwatt reporter learned that Tahiti Noli Beverage (China) Co., Ltd. obtained a direct sales license in December 2014. In 2018, Tahitian Noli, who has won the card for four years, announced that she would join the New Century.
According to the official website of Tahiti Noli, in 1996, Tahiti Noli Beverage (China) Co., Ltd. launched Tahiti Noli Juice. Noli fruit enters people's lives as a new raw material for nutritional supplements, thus opening up a multi-billion dollar industry.
Newswap reporters noticed that this reverse acquisition may be related to the declaration of bankruptcy in the New Century. In August this year, New Century announced that it had applied for voluntary relief to the U.S. Bankruptcy Court in the Delaware district under Chapter 11 of the U.S. Bankruptcy Act. The company's subsidiaries Ariix LLC, Morinda Holdings, Inc. and Morinda, Inc. also filed the voluntary relief application, launching the Chapter 11 case to promote the "sales process of maximizing value."
mentioned Tahiti Noli, a brand-name company under New Century. Another subsidiary of New Century, Airuixi, which has been selling directly in China for many years without a license.
ARIIX headquarters was established in Utah, USA in July 2011. In 2013, ARIIX, as a world-renowned large international multinational company, established a wholly-owned subsidiary of Tianjin Free Trade Zone ( Airport Economic Zone ). In November 2020, ARIIX was officially acquired by New Century Company.
It is reported that ARIIX's core team comes from another foreign direct sales company, Usana (USANA). Dr. Fred Cooper, founder and CEO of Airuixi, served at Usana for 13 years and served as CEO for 3 years.
It is worth mentioning that there have been many rumors in the industry that Tahiti Nori and Airi will merge. As of now, no relevant information has been made public.
New Wave reporter called the official customer service number of Tahiti Noli on this matter, and the other party said, "This hotline is only for products and logistics, and cannot be replied to the acquisition of New Century. Thank you for your call." After
reversely acquires New Century, will Tahiti Noli, which has always been low-key, "settling against the wind"? Can Airuixi take the road of direct sales in the sun as she wishes? New Wave will continue to pay attention.
text: New Wave Magazine
