China Aviation News: When you are at the intersection of Jiangxi, Qing Dynasty on the north side of the gate of Baocheng of the Aviation Industry, you will definitely be shocked by the huge picture in front of you.
On the side wall of the entire building, Chinese fighter jets are holding their heads up in the clouds, walking in the wind, and flapping their wings. The Yun20 "Kunpeng" is cute and cute, the J-20 "Weilong" is majestic, the J-15 "Flying Shark" is out of the air, the J-10 "Rare Dragon" is cool and cool, the H-6 , the J-7 fly in the clouds... Under the realistic three-dimensional and vivid huge 3D hand-painted painting, the eight big words "Loyalty and Dedication, Dream-seeking Blue Sky" are eye-catching on the door of the Baocheng Cultural Center. The special landscape signs on the roadside at the entrance, mainly airplane-shaped, remember the birth of the new China Aviation Industry in 1951, and the construction of Baocheng Factory in 1955, and the history cannot forget the major event nodes...
integrates aviation culture into the modern urban pattern
This is the "themed cultural landscape of aviation service spirit" built by Baocheng in the aviation industry recently, and it is also a new starting point for Baocheng to build an aviation culture theme block. As the only aviation company in Baoji , Baocheng actively responded to the initiative of the jurisdiction to build characteristic industrial blocks and inherit industrial cultural memory. He took this opportunity to further promote aviation culture, tell Baocheng's entrepreneurial story, strengthen cultural brand building, and launch an aviation brand in all aspects. Starting from April 2022, Baocheng has launched the construction of aviation culture-themed blocks.
Baocheng Party Committee attaches great importance to this project. It not only regards this project as an important carrier for promoting the spirit of serving the country by aviation and spreading aviation culture, but also serves as a concrete action to deeply integrate into the local grassroots social governance, actively integrate into the modern urban pattern, and actively fulfill social responsibilities from the cultural level. Liu Zhiyong, Secretary of the Party Committee and Chairman of Baocheng, pointed out: "We must stand at the height of fulfilling social responsibilities in all aspects and constantly explore new ways to promote aviation culture and spread aviation culture." He personally reviewed the design plan, put forward specific guiding opinions, and inquire about the progress many times.
allows the airline to serve the country from generation to generation to generation
has a kind of loyalty, which is the red gene that airlines integrates into the bloodline and passes on from generation to generation;
has a kind of spirit, which is the original mission of airlines that will remain firm forever.
67 years ago, a large number of outstanding aviation talents with both moral integrity and ability responded to the call of the Party Central Committee to build the aviation industry in New China. With the passion for aviation to serve the country, they rushed to the mountain city of Baoji from Shanghai, Shenyang, Taiyuan, and Beijing, and stood up Baocheng's backbone in the ruins. The first generation of builders of
Baocheng shouldered the sacred mission of my country's aviation instrument development and production. From copying and imitation to self-design and development, they have continuously overcome difficulties and filled one gap after another and created one miracle after another. In 1960, Baocheng successfully trialled my country's first set of ground-to-ground missile autopilot; in 1961, my country's first set of air-to-air missile autopilot, providing the first generation of navigation equipment developed by my country for the Air and Navy of the New China. It has successively constructed and assisted 31 aerospace enterprises, and has transported batches of outstanding talents.
Thousands of difficulties, hardships, changing the world, and true love remains unchanged. The new generation of aviation people, following the footsteps of their ancestors, gathered under the banner of the spirit of serving the country by aviation, took root in this hot land, trekking hard in the ups and downs, seeking up and downs in challenges and dangers, interpreting loyalty with firm beliefs, unswervingly solving problems, rebirth and creating miracles, and making due contributions to the development of the motherland's aviation industry and the prosperity of the local economy.
The airline spirit of serving the country accurately expressed with "loyalty and dedication, pursuing dreams of the blue sky" is a precious spiritual wealth for all aviation people to overcome difficulties from generation to generation. It is a solemn promise for aviation people to forge ahead into the new era and a great historical mission entrusted to aviation people in the new era.
allows aviation culture to be integrated into the humanistic atmosphere
culture, whether implicit or explicit, always exists spontaneously with a kind of power.It is the inherent meaning of corporate culture construction to tangibly shape the characteristics and forms of corporate culture, so that it can be integrated into more humanistic atmosphere and present it in a form that people like.
Flying, as a cultural phenomenon, has made the world of aircraft more than 100 years after its birth. With a unique cultural symbol, aircraft have brought a wide and far-reaching impact on our world. Hua Liang, a post-85 painter who is responsible for painting this project, said that he was "very excited and a little nervous when accepting this task." After graduating from Xi'an Academy of Fine Arts, he admitted that this was his first time painting an airplane on the wall. He has been an airline "animator" since childhood. When he was in college, he often saved money from food expenses to buy airline magazines. He is well aware of the development history of China's aviation industry and the past and present of every type of aircraft he wants to show. For him, this painting was not simply accomplishing a task, but with a sacred sense of mission, giving each plane a soul and allowing it to soar in the blue sky in a flying posture, rather than a still wall. He sighed: "From J-7 to J-20, this is the result of the efforts of several generations of aviation people. I am lucky enough to use my brush to spread aviation culture to the people of this city, as if I have become a glorious member of aviation people."
is currently the only huge 3D hand-painted aviation culture theme landscape in Baoji City . It not only makes pedestrians passers-by stop, but also makes many aviation enthusiasts in the city come to watch and take pictures, praising: "It's so cool! It's so exciting!"
A 7-year-old boy who came to Bao from the city to become a "watching the plane" and pointed at the painting with great enthusiasm. He pointed at the painting with great enthusiasm. , he was very familiar with the models of Yun-20, J-20, J-15 , etc., which surprised and praised his father: "I didn't expect you to know so much about aircraft!" The son said proudly: "Of course, I am an aviation fan who is 'like a fake package'. When I grow up, I want to drive an fighter to defend the motherland!"
In order to spread aviation culture and show the style of aviation, in recent years, Baocheng has continued to carry out aviation science popularization activities in local areas, and only carried out 10 times in local primary and secondary schools in the first half of 2022, striving to let aviation culture participate in the growth and enter memory.
integrates culture into the humanistic atmosphere and gives full play to the subtle role of the environment on people, which is of great significance.
