On October 24, the official website of Tesla China showed that the rear-drive version of Model 3 has dropped from 279,900 yuan to 265,900 yuan, and the high-performance version has dropped from 367,900 yuan to 349,900 yuan.
Model Y rear-drive version dropped from 316,900 yuan to 288,900 yuan, the long-range version dropped to 357,900 yuan, and the high-performance version dropped to 397,900 yuan.
This round of price adjustment market is expected to be
Tesla has long been showing signs of price reduction in this round. In the middle of this year, Tesla's Shanghai Super Factory production line was renovated, and the production capacity was rapidly increased and the supply increased, which led to a significant reduction in the vehicle delivery cycle. Many industry insiders have analyzed and predicted that Tesla will drive demand through price cuts.
In addition, during this year's Tesla second-quarter earnings call, Musk responded to Tesla's US price issue, saying that "I think inflation will drop before the end of the year, and I hope we can lower the car price slightly at that time."
In mid-September, Tesla China launched a "disguised price reduction". For car owners who have completed picking up their cars from September 16 to September 30 and choose to purchase insurance in Tesla stores, an insurance subsidy of 8,000 yuan can be provided. The insurance subsidy can be directly used to reduce car prices.
Immediately afterwards, Tesla launched another insurance subsidy activity on October 1. Consumers purchase cars from October 1 to December 31. If they choose to purchase corresponding auto insurance through Tesla's cooperative insurance institutions, they can enjoy insurance subsidy of 7,000 yuan through the final payment.
Many views believe that Tesla’s insurance subsidy activities are transitional behaviors of official price adjustments.
The third quarter revenue was lower than expected for the first time
On October 19, local time, Tesla released its third quarter financial report for the 2022 fiscal year. Data shows that Tesla Auto 's total revenue in the third quarter was US$21.454 billion (equivalent to approximately RMB 155.086 billion), an increase of 56% compared with US$13.757 billion in the same period last year; however, it is still lower than the US$22.09 billion expected by analyst , which is the first time since the third quarter of 2021's quarterly revenue was lower than expected.
In addition, Tesla's net profit attributable to common shareholders in the third quarter was US$3.292 billion (equivalent to RMB 23.797 billion), an increase of 103% compared with the net profit attributable to common shareholders in the same period last year, while the net profit attributable to common shareholders in the previous quarter was US$2.259 billion; free cash flow 3.3 billion (equivalent to RMB 23.85 billion), and adjusted earnings per share in the third quarter. Tesla's gross profit margin for automobile business in the third quarter of this year was 27.9%, lower than analysts' expectations of 28.4%, and was below 30% for the second consecutive quarter. In terms of delivery quantity, Tesla delivered 343,83 million vehicles in the third quarter. It should be noted that although the delivery quantity hit a single quarter high, it is lower than the expected 358,000 vehicles by Wall Street .
Musk's net worth has evaporated by more than 110 billion
This year, Tesla stock price fell, and Musk's net worth has evaporated by more than 110 billion Google co-founder Sergey Brin (Sergey Brin) has evaporated by more than 107 billion .
Musk's wealth reached its highest point in November last year, exceeding $320 billion, but now there is about $209 billion left.
Tesla's stock price has fallen 46% since January, with closing price of at at $214 on Friday, and the company's market value is $672 billion. Tesla's market value reached $1 trillion in October last year.
In less than a year, Musk's wealth has decreased by 35%, a decrease of US$28 billion this month alone, but he is still the richest man in the world. Although wealth has evaporated a lot, Musk is still 80 billion US dollars more than Gates and 71 billion US dollars more than Jeff Bezos .
This article is compiled from Daily Economic News , Pengpai News , Sina Technology and other
