How many days will be left, and the day of Double 11 is coming. Do you have any digital product that you want to take?
Although the shipments of mobile phones have been falling recently, the mobile phone is almost becoming a "daily goods" and you have to change it when it is time to change it!
came to the specific list, but as expected, the high-end model was still slaughtered by iPhone, and the top four were all from Apple .
This year, all three models of the iPhone 14 series were on the list, but the first 10 of the newly launched iPhone 14 Plus did not enter, so it was embarrassing to be missing someone...
iPhone 14 Plus was criticized before it was launched. After it was officially released, it broke the first day without any surprise, and the range was as high as thousands.
Then there were news that iPhone 14 Plus was cut by 40% of the order. For the noble Apple, there are unprecedented situations. In serious cases, it may even endanger Apple's entire brand image! I won’t talk about the specific configuration of
iPhone 14 Plus. Maybe everyone is more familiar with me. As long as there is an A-series processor and iOS system, the experience of this iPhone will be guaranteed to be the most basic guarantee.
On this basis, the reason why iPhone 14 Plus is not interested can only be attributed to: There is a problem with pricing.
iPhone 14 Plus In addition to the screen and battery upgrade , it can be said that it is copying iPhone 14, but this is the only improvement. The pricing of iPhone 14 Plus is a full thousand more expensive than iPhone 14, and has reached 6,999 yuan!
spend one thousand more to buy a big screen and a few more hours of battery life, which is definitely unattractive to the shrewd and frugal Chinese consumers.
and it all cost 6999 yuan. Why not spend an extra thousand yuan and add to all-round improvement iPhone 14 Pro ?
So from the original price point, Apple just roughly distinguishes the 4 models by a price difference of one thousand in order to form neatly.
Under this strategy, the iPhone 14 Plus seems particularly embarrassing, and even after the price is reduced, the situation is still not optimistic.
Open Pinduoduo and see that the price of iPhone 14 Plus has fallen to 5889 yuan , a drop of more than 1,000 yuan. If there is a European emperor who can grab a coupon of 400 yuan, the price will be directly priced at 5,489 yuan, which is 1,510 yuan cheaper than the original price of , and it will definitely save a mid-range Android phone.
vs. JD ’s iPhone 14 activity price is 5398 yuan, which is actually only 100 yuan short!
can only say: Compare! Brother Plus, I was just talking too loudly!
so it's only 100 yuan short. Who would buy iPhone 14?
and under iPhone 14, there is also iPhone 13 on sale. The configurations of the two are not much different, but the activity price of iPhone 13 JD has reached 4999 yuan . The price on Pinduoduo can be 400 yuan lower. Now it is embarrassing that iPhone 14 ...
The current situation has become. One must be sacrificed between iPhone 14 and iPhone 14 Plus. No one buys Plus when it is expensive, no one buys it when it is cheaper, no one buys it when it is cheap, no one buys it when it is bought.
Although no matter how you sell Apple, there is no doubt that the iPhone 14 Plus is another failed product after the mini series.
If it is understandable that mini's failure is, then Plus's failure can be said to be made by Apple itself, which to some extent also represents Apple's arrogance in the design of product.
For top companies like Apple, it is impossible for you to say that they do not understand consumers and their real needs.
Apple can grasp consumers' needs through simple supply and price regulation, and lead them to the models it wants to sell.
Compared with the only 1-2 new models that were carefully carved in the past, Apple has now played the sea tactics . Not only does the pricing increase roughly, but the configuration has not been reasonably allocated.
Apple knows that no matter what, consumers can only choose it in the end, because there is no product that can compete with it at the same price. It can pursue the profit of stand-alone and the average sales price of in a bold and extensive manner. Even if it gives up a certain model, it will be spared.
may be the first choice for most high-end users in the future, but from the failure of mini to Plus, Apple still has a lot of room for adjustment in product positioning.
This time, I hope to teach you a good lesson to iPhone 15 next year. Make the configuration distinction between different models in advance, otherwise there may be more than one model that will collapse...
Reference:
High Technology: iPhone 14 Plus The failure may be a good thing
Baijiahao@Interface News
Weibo@Technology Technology Home Liuliu
Weibo@Sina News
Apple official website
JD Mobile Racing List
Pinduoduo iPhone Product page
Edit: Pork balls
