html November 1st news, Apple pushed the Double 11 shopping activity guide through the WeChat public account at 8 o'clock last night, officially unveiling the shopping festival event of Apple . , among which iPhone 14 series has a maximum discount of 550 yuan and iPhone 13 series has a maximum discount of 700 yuan. In addition, by superimposing Tmall coupons, it can be said that it is the largest and fastest official discount in Apple's history.
(Picture from: Apple WeChat official account)
Although iPhone 14 and iPhone 14 Plus set a new history of the fastest price break since Apple's release, when the price returns to the right range, many consumers will still be moved by it. It is reported that Apple officially announced the discount information for iPhone , Mac and smart wearable devices last night. This is also the first time that Apple has compiled a complete discount guide for consumers through its WeChat official account. shows that Apple is really "unsustaining" this year. However, Apple participates in the Tmall Double Eleven Shopping Festival almost every year, which is not a new thing. Most consumers will avoid the first launch period and choose to wait for the discount to start before purchasing.
(Picture from: Apple official website)
Judging from the discount information given by Apple, the price reduction of the iPhone 13/14 series is basically expected, while the 14/16-inch version of MacBook Pro has dropped by 1,400 yuan, which is not very common. Of course, the discounted prices given by Apple are not the only discount means. For example, 88VIP's large-scale consumption coupons, mobile phone digital coupons, etc. can be superimposed. According to netizens, the iPhone 14 Plus can be reduced by up to 1,250 yuan after a series of coupons are superimposed. It is worth noting that after the promotion was launched last night, some models of iPhone and iPad were out of stock, and , especially the second-generation AirPods Pro, were astoundingly popular.
(Picture from: Taobao APP)
In fact, the core reason why the iPhone 14 series was not very popular in the early stage of its release is the high price, especially when the appearance design has almost no changes, it has maintained an almost consistent price with the previous generation, and it is indeed difficult for consumers to pay for it. But marketing "genius" Cook always knows how to grasp the psychology of users. As soon as the discount activities on various shopping platforms were launched, the iPhone 14, which had a sharp drop in prices, was sold immediately. , from the list of , JD , smartphone hot sales, iPhone 14 and , iPhone 14 Pro occupies the top two rankings. The former sold 70,000 pieces within 30 days. , seems that people still cannot escape the "real fragrance" law.
(cover image from: Apple official website)
