(This article is original by Sir movie: dushetv)
Today, the circle of friends was flooded with it.
You can feel the three big words shining brightly and joyful through the screen -
Golden Arch
Oh, I put the wrong picture, this one is right.
netizens imaginary picture
Although the official has repeatedly clarified that this time, the name change of McDonald's is just company certificate level change , and the McDonald's restaurant we see every day will not have any impact.
But...this doesn't matter.
What’s important is that as a Chinese person, he heard the three words “Golden Arch”, and he felt so sour and sour.
is really... down-to-earth!
The McDonald's birthday party I missed in my childhood, the cute uncle McDonald's, or the safe haven that can provide a place to rest for 24 hours...
The taste seems to have become wrong.
Netizens were stimulated...
overnight, it seemed like I was back to the era when KFC was still called "rural chicken".
No, the Golden Arch sounds more imposing.
Although the word "arch" is an architectural concept, what everyone thinks of is a common verb in that countryside -
Pig arch cabbage, Golden Arch...
A true farmhouse.
After hearing this, netizens started to feel this way -
But then, inspiration began to explode -
After facing the smiling uniformed lady, of course she should say handsomely:
"Come two Roujiamo and pack it."
ads can no longer send handsome men and beautiful women to play hip-hop, "That big ~ so big chicken chop."
is not so good, and his temperament is wrong.
Quick-Ban cross talk mouse Laibao is the temperament of Golden Arches.
"After playing the bamboo board, I won't praise anything else. The chicken steak is so big, just under the Golden Gate!"
Follow this idea, all foreign brands can also be down-to-earth -
After inspiration from netizens, Sir who wrote the movie was also inspired -
"Justice League", which can be called "Mantang Cai League";
"Three Idiots Make a Fight for Bollywood" is too complicated, so why not just call it "Auspicious Three Treasures"?
Just as Sir smiled like a pig in the face of the overwhelming jokes, his cousin looked disgusted and said coldly:
rustic bull, don’t understand...
Golden Arch is the original American wife!
And McDonald's' secret is more than one golden arch -
" big entrepreneurs "
The Founder
"Birdman" starring Michael Keaton , Douban .3.
tells the story behind McDonald's, the world's top fast food chain, which made its fortune. After reading it, I found that a lot of information subverts our old impression of McDonald's -
. McDonald's, which should have been called Golden Arches
McDonald's, is the name of the inventor of the restaurant, a pair of biological brothers.
But Golden Arch is McDonald's core concept of , its biggest keyword.
Creative comes from the younger brother of the McDonald's brother.
At the beginning, McDonald's was an automobile restaurant, and the two brothers planned to add dazzling elements to the restaurant design.
This way, even if it is far away, it can attract people passing by.
A luminous arch... What can be more conspicuous than gold?
So, a "golden arch" appeared in my brother's mind.
and regard building such a restaurant as the dream of the two brothers.
. The golden arch, which first looked like "One Piece Luffy's Straw Hat"
Golden arch, is the original seed of this dream empire.
But first, is not the shape of "M" you have seen.
It's more like two juxtaposed rainbow bridges, or, One Piece's Straw Hat.There is a shot that shows this dreamy feeling -
Another founder of McDonald's, Ray Clark (Michael Keaton), witnessed the golden arch after its first sight.
He drove the car and turned around the corner. Suddenly a light was refracted on the windshield in front of the car. The English letters on the
signs are swept across the glass one by one, and the light is everywhere.
slowed down his car, and his eyes went from wandering to amazement, completely fascinated.
even blinked without even blinking.
That's right, what you see is what McDonald's looks like in 1945.
Under the golden light, he stopped and stood.
At this moment, he, like Luffy, had a huge ambition.
. Eating chicken can actually become a kind of faith!
Golden Arches allow Clark to see how this restaurant differs from all the others.
is not, just a different possibility.
He remembered that on the streets of the United States, two things are most common - the cross at the top of the church and the flag at the top of the court.
Then he boldly continued to think: What business can make money more than faith?
Clark's ambition is to to make food a faith.
makes McDonald's become a new generation of American churches .
Let the Golden Arch become the third national marker in except for the cross and the national flag!
So, although the Golden Arch sounds a bit unbelievable.
But if you think about it carefully, it is indeed a super effective business symbol.
It embodies the concept that an ordinary restaurant chain does not have:
wants to represent the community and family, and wants to give every American, sense of belonging .
Clark said that here, people can not only use burgers and fries to satisfy their hunger, but also get some kind of spiritual comfort because of this golden arch!
Brothers are so good at it!
OK, it does sound like bragging.
But the biggest difference between bragging and reality is -
In the end, he did it.
The number of golden arches later far exceeded the number of crosses in the Catholic church.
Most people only go to church once a week.
But they go to this "golden church" almost every day, every meal.
Of course, that's in the United States.
In China, Sir still thinks that eating once a month is enough...
This is nothing, and there are even more surprises -
. McDonald's, it is also a real estate company!
After saying this, do you suddenly feel that gold is very good with McDonald's...
Because of our real estate, we also like gold...
The movie clearly states that selling hamburgers is not the main model for McDonald's to make profits...
Buying land is .
You are not working hard in the hamburger industry
You are working hard in the real estate industry
Founder Clark often says in public:
Actually, I am not doing the hamburger business, my real business is... Real estate .
can only be said that poverty limits Sir's imagination. Although
is difficult to accept at once, it seems reasonable when you think about it carefully?
McDonald's has more than 32,000 fast restaurants in 121 countries and regions around the world.
has a lot of numbers and good location.
, along the subway, prime location, surrounded by business districts, and adjacent to universities. What can I do if
is swollen? !
You see, in McDonald's' financial report in 2016, the rental income was 1.08 million, accounting for 5.5% of the total revenue .
Source: 2016 McDonald's Financial Report
It turns out that selling hamburgers is just a bias of McDonald's company .
The main source of economic income for the store collecting rent is its prosperous!
After knowing that McDonald's is actually a real estate tycoon, I looked at the name "Golden Arch" and posted it even more.
If you don’t believe me, you will miss it—
Golden Arches Real Estate Company.
McDonald's Real Estate Company.
, right? The former is obviously more pleasant.
As a real estate trademark, Golden Arches are not inferior to other homes, and are full of momentum!
Moreover, as a building, it is different whether the Golden Arch is beautiful or not, but it must be very stable and is trustworthy at first glance.
Buy its house, it shouldn't be destroyed...
After talking about the industry, let's talk about something that surprises you -
. The real uncle of McDonald's is not friendly, but he is very sarcastic
The real founder of McDonald's is not the two brothers named McDonald's.
His name is Ray Clark, and he is not a kind and funny fast food uncle, but a smart and authentic real estate boss.
, even, a bit cold.
The common black history of real estate tycoons can be seen in him.
The career has been successful, okay, my wife doesn’t want it.
Other people’s wife, okay, I will consider it.
Ambition expands, huh, I don’t want to be decent anymore.
He threatened the original McDonald brothers to submit, showing a look of a tiger and wolf.
Shopping malls such as battlefield
Dog bites dogs, people eat people
If my competitor falls into the water
I will walk over and add a water pipe in his mouth
After the purpose is achieved, yes, no credibility.
He once promised to pay the copyright fee for the McDonald's brothers, but at the end of the film, he was slapped in the face by strength.
The McDonald's brothers never received their copyright fees
To this day, these copyrights are worth $100 million
The real McDonald's brothers only received $2.7 million.
But Clark took their name and occupied the McDonald's empire.
Clark is a thorough businessman who cares about the business empire and surpasses everything.
And the golden color that the "Golden Arch" in the movie is not just about the warmth of the community and family.
On the other hand, of course, it is also filled with desire for money.
is just under the golden arch
Can you have gold
OK, after digging so much McDonald's history, it's not that Sir wants to blackmail it.
History is history, the big businessmen in the world are similar, and the stories of making a fortune are similar.
In China, McDonald's has always focused on concepts such as happiness, family, beauty, and it is very successful.
Otherwise, how could it become a childhood memory for generations?
Besides, you are also an adult. Recognizing the essence of the "Golden Arch" will not prevent you from continuing to eat chicken happily.
, right?
The pictures in this article are from the Internet
want to watch. There is
editing assistant on iQiyi: Kakashi-style role-playing, Woody Allan Poe
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