Taiwan's latest GDP growth rate 6.09%. Under the situation of counter-growth of global economy, Taiwan's per capita GDP has quietly reached US$30,000.
As a de facto economic entity, Taiwan's performance in 2021 was beyond the reach of the previous decade of economic haze, but also achieved the fastest growth rate in 20 years in the context of global anti-epidemic, leading Southeast Asia with a GDP growth rate of 6.09%. Its per capita GDP also exceeded the 30,000 US dollars mark for the first time, touching the threshold of a developed economy for the first time in history.
Taiwan's economy rose against the trend during the epidemic
Trade war "winner"
As a bridgehead for Sino-US trade game, Taiwan has actually always had unique geographical characteristics, namely, it has geographical logistics advantages over China's inland China and policy openness to the United States (the United States is basically unprepared for Taiwan's industrial development). Therefore, after the Sino-US trade war broke out in 2018, Taiwan's economy immediately swept away the previous haze and rose rapidly. From the above figure, it can be clearly seen that Taiwan’s GDP has experienced a surge since mid-2018. The nominal growth rate once exceeded 20% at its peak, which is a miracle of the epidemic.
Sino-US trade war allowed Taiwan's shipping companies to make a profit. Taiwan, which has gained the essence of re-export trade during the trade war, swayed between China and the United States, and can be said to be the "middle" point of trade confrontation between the two countries. During this period, there are many examples of goods from the two countries being re-sold to third parties through Taiwan, which also drove the long-term development of Taiwan's shipping business from another side. Among them, the after-tax surplus of Evergreen Shipping was 158.279 billion New Taiwan dollars (approximately RMB 36.404 billion), an annual increase of 1347.32%, greatly increasing Taiwan's weight in the world trade chain.
chip supply is in short supply
In addition, thanks to Taiwan's dominant position in the chip industry, Taiwan's semiconductor industry has also entered the fast lane of development under the US trade blockade of China. TSMC has become famous all over the world in the past two years, and to some extent, it has overwhelmed the limelight of Huawei , which has also given the concept of a chip crisis for the first time in the Chinese.
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In fact, it is not just semiconductors, Taiwan’s electronic panel industry has made great progress in the past two years. Taiwan’s top panel AUO’s revenue in the first three quarters of 2021 exceeded its previous annual revenue, and is expected to increase by more than 40% annually, while the overall growth rate of the Taiwan industry is around 35%.
Taiwan's electronic panel industry also develops rapidly
The direct consequence of the explosion of the entire industrial chain is that Taiwan's per capita income has risen rapidly, and the salary of fresh graduates of exceeded 6,000 yuan for the first time (that is, the 28k that the Taiwanese media generally said), which is the largest salary increase in Taiwan's province since 1995.
E-commerce is booming, domestic demand soars
High income will naturally bring high consumption. The reason why the United States is the world's largest consumer country is because it has high per capita income. Taiwan's economic carnival also brought about a province's consumption feast, especially for Southeast Asian countries, which has crushing advantages. Against the backdrop of mainland goods restrictions, Southeast Asian cross-border e-commerce has made rapid progress in Taiwan. Taking Shopee as an example, Shopee downloads in Taiwan reached 18 million, accounting for 81% of Taiwan's population, and became the most popular mobile shopping platform in Taiwan in 2021.
Shopee supermarket self-pickup mode takes the lead
Among them, Shopee female users account for 65%, and even has a certain degree of dominance in the single item of maternal and infant products. The community e-commerce familiar to mainland netizens ( Taocai , Dingdong Maicai , etc.) The model comes from Shopee. It uses Taiwan’s huge network of supermarkets and convenience stores, and the maternal and child products supermarkets will pick it up by themselves. The offline marketing model has quickly achieved success. "Online ordering, physical service" can cleverly introduce online traffic to offline stores, and then use the huge relevant scenarios of physical stores to generate linkage consumption. According to authoritative statistical websites, Shopee’s “secondary purchase” rate is the highest among all e-commerce companies, and the degree of linkage with physical merchants is also the highest.
The model of e-commerce linkage has created a 650-fold sales miracle of Shopee's new store
Future outlook
The new crown epidemic is currently in short term, and maritime trade is still in short supply. Against the backdrop of a sharp increase in per capita home time, Taiwan's electronics industry will usher in continuous positive news. As a "transfer station" for Sino-US trade, Taiwan's economic potential can be seen with the naked eye. Taiwan's GDP growth rate is expected to enter the top 5 in the world in 2022. Faced with the continuous growth in purchasing power, the glory of cross-border e-commerce in Taiwan has just begun.
