Source: China News Service WeChat public account
The "World Chinese Media New Media Influence" evaluation project jointly launched by China News Service and the School of Journalism of Communication University of China has always adhered to the principles of objective and scientificity, and systematically tracked and monitored the development and construction of new media in the world of Chinese media, and recorded more than one million pieces of information data. In order to more accurately reflect the current development status and development trend of Chinese media in the world, the project research team has optimized and upgraded the project's sample account inclusion, data acquisition mechanism, and indicator system settings since October 2020. According to the business data of the World Chinese Media New Media Platform in the first half of 2021, the project team released the World Chinese Media New Media Influence List in the first half of 2021. Compared with previous quarterly lists, this half-year list has been adjusted in the following aspects:
1. Evaluation project media sample list optimization. The research team systematically sorted out the new media platform accounts of nearly 400 Chinese media media in December 2020 and June 2021, updated and supplemented the media accounts in the original directory, and deleted media accounts that had stopped updating content for more than one year.
2. Two new social media platforms, Youtube and Instagram, were added to the evaluation index system. has accompanied the trend of visual communication in the era of mobile Internet, and the number of users on social media platforms such as Youtube and Instagram has become an important channel for the world's Chinese media to expand its new media communication capabilities. In order to match emerging business formats, and encourage Chinese media to actively expand their visual new media business and better serve the global Chinese audience, the layout of the above two platforms will be included in the "General List" and "Social Media List" evaluation system.
3. Adjust the data acquisition mechanism of the evaluation project. social media platforms are constantly optimizing and updating, and the project team has upgraded the data collection and calculation mechanism. The data results of some platforms have changed monthly volatility due to the adjustment of the frequency of data collection, but will not affect the order of rankings of each media.
2021 World Chinese Media New Media Influence List in the first half of 2021 is still composed of the "World Chinese Media New Media Influence List", "World Chinese Media Social Media Influence List", and "World Chinese Media Website Influence List". Considering the native language environment of the media area, the three lists are listed according to , Hong Kong, Macao and Taiwan, and and overseas regions. Its ranking only reflects the situation and communication effect of each media conducting business on new media platforms in this cycle. The scale, strength and performance of its traditional business are not included in the evaluation and do not necessarily reflect the overall strength and status of the media.
2021 World Chinese Media New Media Influence in the first half of 2021 The TOP20 list of various lists of Hong Kong, Macao and Taiwan is:
2021 First half of 2021
World Chinese Media New Media Influence in the first half of 2021
Hong Kong, Macao and Taiwan Region Total List TOP20
2021 first half
World Chinese media social media influence
Hong Kong, Macao and Taiwan region listTOP20
2021 first half
World Chinese media website influence
Hong Kong, Macao and Taiwan The TOP20
2021 World Chinese Media New Media Influence in the first half of 2021 The TOP30 of the list of overseas regions is:
Overseas Region Total List TOP30
Overseas Regions List TOP30
html l4 Brief analysis of the layout and development of the world's Chinese media
As of June 30, 2021, the project team tracked and monitored a total of 333 Chinese media that maintained normal operations on new media platforms, including 55 in Hong Kong, Macao and Taiwan, 57 in other regions of Asia, 59 in Europe, 107 in the Americas, 40 in Oceania, and 17 in Africa. The layout of the new media platform of the world's Chinese media shows a differential diffusion with the Chinese cultural region as the center.
Judging from the layout of new media platforms, the website platform is still the basic platform for the development of new media business of Chinese media in the world. Except for Africa, the proportion of Chinese media website platforms in various regions is higher than 85%.WeChat is the most important social media tool for Chinese media in the world, and it is also the only social media platform with a proportion of more than 50% of the world's Chinese media, and it plays an important role in connecting the world's Chinese community. The world layout ratios of platforms such as Facebook, YouTube, and Weibo are 46.9%, 37.5% and 35.4% respectively. The layout ratio of Twitter and Instagram is relatively low, only 19.8% and 19.2% respectively.
The content production and display platform of the world's Chinese media new media is showing a relatively diversified development trend. The WeChat account of African Chinese Media and the Weibo account of American Chinese Media both reflect that in the mobile Internet communication environment, the media use of new immigrants from overseas Chinese have undergone new changes and breakthroughs. In Hong Kong, Macao and Taiwan, Chinese Media assumes the intermediary attributes of most social information media circulation. Chinese media in Taiwan have relatively obvious development advantages in Facebook, website and other platforms. Chinese media in Hong Kong and Macao have closer communication with the mainland and have performed extremely well on platforms such as WeChat and Weibo.
The business situation of the world Chinese media in the first half of 2021
From the distribution of the productivity and interactive power of various Chinese media in the first half of 2021:
Asian region (excluding Hong Kong, Macao and Taiwan), especially Malaysia , Singapore, Thailand, South Korea and other Southeast Asian countries have a deep foundation in Chinese. Chinese has a great influence and communication power in the local society, and has a development advantage on the two social media platforms of Facebook and Twitter. The number of tweets by Chinese media in the region on Facebook in the first half of 2021 accounted for 76.9% of the total number of tweets by Chinese media in the world, accounting for 82.3% of all posts on Twitter. In the first half of the year, the average number of likes on Facebook platform in the region exceeded the average number of likes on the World Chinese Media Facebook platform by 28.1%, and in the first half of the year, the average number of likes on Twitter platform by the region exceeded the average number of likes on the World Chinese Media Twitter platform by 21.1%.
Weibo platform, the total number of posts to the African, America, Asia, Europe and Oceania Chinese Media accounts for 0.04%, 36.52%, 32.48%, 15.12%, and 15.84% respectively; in terms of WeChat platform, the total number of posts to the African, America, Asia, Europe and Oceania Chinese Media accounts for 8.92%, 25.57%, 25.47%, 25.03%, and 15.01% respectively; in terms of website platforms, the content increase of posts to the African, America, Asia, Europe and Oceania Chinese Media accounts for 0.23%, 35.48%, 38.41%, 15.05%, and 10.82% respectively.
is affected by the data acquisition mechanism and sample list updates. In the first half of 2021, the productivity and interactive data status of major monitoring platforms such as Chinese media websites, WeChat, Weibo, and Twitter have improved to a certain extent compared with the second half of 2020. The interactive data of Facebook platform is affected by the adjustment of the data monitoring cycle and cannot be compared.
After the global epidemic becomes normalized, the surge in Chinese information brought about by the outbreak of the new crown pneumonia epidemic in early 2020 has gradually calmed down in the second half of 2020. In the first half of 2021, the data performance of social media platforms such as Weibo and WeChat was not as good as the same period in 2020, but compared with the same period in 2019, the influence of Chinese media new media after the epidemic has still increased overall.
From the perspective of the changing trends of small cycles, 2021 is consistent with the same period in previous years. Affected by the Spring Festival, the productivity and interactive power of the social media platform of the world's Chinese media showed a "V" change trend in the first quarter: different types of social media platforms showed a decline in data volume in February, and the data situation of most platforms rebounded in March, while the subsequent April to June showed a downward trend.
The hot topics of public opinion on the three major social media platforms of Weibo, Facebook and Twitter are mainly reflected in:
in Asia (excluding Hong Kong, Macao and Taiwan), Philippines , Malaysia, Cambodia and other countries, and the epidemic situation remains severe, and the control information of the health department, police department and other governments has become an important reference for the lives of local Chinese people; since February, the political situation in Myanmar has changed, arousing widespread attention from Chinese media in Southeast Asia, and local Chinese media in Myanmar actively speaks out to ensure the safety of local Chinese lives and property; the new crown vaccine developed by China has been put into use in Southeast Asia, and media in Thailand, the Philippines and other countries have focused on the remarks and measures of local government officials to administer and promote vaccines.
In Europe, the epidemic in France has once again exploded since March, attracting the attention of Chinese media in Europe; the UK announced a "unlockdown" plan in February, and daily local news gradually increased; the arrest of Russian opposition leader Navalny in European society has not yet subsided, and the diplomatic severance between Russia and Czech caused by the "espionage storm" has become a hot topic of Chinese media in Europe; The safety of the vaccine jointly developed by Oxford University and AstraZeneca Pharmaceutical Factory is doubtful, and research teams and drug regulatory departments in various European countries have issued policies to explain, which has attracted widespread attention.
In the Americas, there are more and more violent incidents in the United States that hate Asians and attack Asians. Chinese media across the United States have reported on similar incidents and reminded local Chinese to pay attention to protection; US President Biden has launched a large-scale vaccine application plan, and has taken a series of major measures in domestic and foreign affairs. It is also the key content of various media reports; the outbreak of the epidemic in Taiwan in May has attracted the attention of Chinese people living in the United States, and the American Chinese media continues to follow up on reports.
In Oceania, a cluster infection occurred in an isolation hotel in Auckland, New Zealand, which caused panic among the local people, forcing the government to re-examine and adjust the epidemic prevention measures of the isolation hotel; housing prices in many cities in Australia soared for several consecutive months, arousing the concern of the Chinese community that widely invested in real estate in the local area; the "country lockdown order" issued due to the epidemic has greatly slammed the local higher education industry in Australia, and the loss of Chinese students has caused concern among industry insiders.
In Hong Kong and Macao, Hong Kong SAR Government has implemented a vaccination plan since February and has introduced a series of incentive measures. The National Health Commission launched a policy that Hong Kong and Macao compatriots in mainland China can receive the new crown vaccine for free, further allowing the vaccine to cover more Hong Kong and Macao citizens; national education activities are widely carried out in Hong Kong, and activities such as the National Security Education Exhibition and the Hong Kong Police Academy Open Day strengthen the national awareness of Hong Kong people; in May, the variant of the new crown virus caused certain community transmission, which aroused public worries.
Compared with the hot public opinion in the above regions, Taiwan has much more discussions on the epidemic than on vaccines. This is mainly due to the serious local transmission in Taiwan since May, and epidemic prevention in New Taipei , Taoyuan, Taichung and other places has become the focus of attention; the "advanced deployment" of the DPP government failed, resulting in a shortage of vaccines in the local area, and the epidemic prevention policies adopted by Tsai Ing-wen, Chen Shizhong and others have been questioned by the Taiwanese people.
In order to facilitate the evaluation project samples to master their own new media communication data and communication trends, the China News Network technical team designed and developed the World Chinese Media New Media Database System (hmdb.chinanews.com/). Through this system, sample users can query the specific rankings of this media list, including the rankings and scores of the new media list, social media list, and website list; sample users can also query the specific data of this media's monthly communication power, including the monthly website search engine inclusion increments, the number of pages users visit, the average daily browsing time, bounce rate, the total number of publications, likes, and forwardings of official accounts such as Facebook, Twitter, Weibo, and WeChat. If you have any inquiry requirements or feedback from Chinese media, you can send an email to: [email protected].
