Recently, the announcement of the suspension of the Internet celebrity anchor "Yi Xiaotuantuan" has caused heated discussions among netizens, and even some authoritative official media have posted reports (such as a certain observation).
You can imagine how well Xiaotuantuan’s “IP” is on the Internet, and the news that she stopped broadcasting has also made the live broadcast circle "turbulent".
When the broadcast was announced, Xiaotuantuan cried!
However, she told me about the reason for the suspension of broadcasting. On the one hand, it is indeed related to the expiration of the company's contract, but on the other hand, it is due to her own health.
So, as a well-known and popular internet celebrity with tens of millions of fans, I believe many netizens are also "knowingly" about the real reason why "Yi Xiaotuantuan" is suspended.
As we all know, there must be a reason for this. Xiaotuantuan suddenly announced the suspension of broadcasting. Some things that even she herself could not make up for. And Xiaotuantuan is a very diligent anchor and never stops broadcasting for no reason.
. I believe most netizens know that the reason why she said that the broadcast was stopped due to "morbidity". This is just a small reason.
The biggest problem should be Xiaotuantuan’s contract dispute issue, because it did not agree with its company for some reason.
operation methods have happened to many anchors, such as the former "Douyu No. 1 Sister" Feng Timo also suddenly announced that he had switched jobs and signed contracts with other platforms after being suspended for several months.
For the senior fans of Xiaotuantuan, it is estimated that there were some problems with her live broadcast status before the broadcast was suspended.
In addition, she also complained about her guild during the live broadcast and revealed that her contract period had expired, but she encountered some trouble when discussing with the guild.
found on the National Trademark Network that Xiaotuantuan’s online nickname "Yi Xiaotuantuan" has been registered as a trademark.
Her name "Yi Xiaotuantuan" has been registered as a multi-category trademark by Xiaotuantuan's current guild "Chongqing Yuwan Network Media Co., Ltd.".
Then this means that if Xiaotuantuan wants to terminate the contract and leave other guilds, perhaps she may even be an "unknown" whether the name "Yi Xiaotuantuan" can be used.
Lawyer blogger "Lawyer Candy is not sweet" commented on the suspension of "Xiaotuantuan". She said that Xiaotuantuan's situation is similar to that of Li Ziqi .
Generally, many anchors who have not yet become big internet celebrities have almost nothing when they signed the contract. Its guilds or "MCN institutions" have more resources, so they have a higher voice.
But after the anchors became top internet celebrities, their "IP" influence and commercial value have significantly improved. If they still have "three or seven points, two or eight points" with the guild, they will definitely not be happy.
Therefore, the dispute over the corresponding dividend method also follows, which is a game after the "power" of both sides changes.
To put it bluntly, that is, the division of interests has not been negotiated.
However, Xiaotuantuan's suspension of broadcasting is not a withdrawal from the Internet. After she handles her "troubles" well, she will definitely return to the live broadcast room and continue to broadcast live.
Xiaotuantuan once said that she would choose to "bear" in many things and did not want to delay her live broadcast career because of some things.
As we all know, Xiaotuantuan is a short video blogger with a lot of updated works. She has updated more than 1,500 short video content at present.
After the broadcast was suspended, the update of his "stop broadcast diary" work was started. Although the broadcast was suspended, it was still maintaining his own topics and fans, but unexpectedly it began to increase its fans.
