There is always a group of people in life. Faced with challenges of all sizes, they are brave enough to break through themselves, set limits, and strive to become better selves. And this is exactly the real beef spirit advocated by the Red Bull® vitamin-flavored beverages of Tiansi® Group. In order to discover more down-to-earth real bull stories and use these stories to inspire and infect more young people, Tiansi® Group Red Bull® Vitamin Flavored Drink has jointly launched the # Red Bull Finding People# activity in conjunction with Xinshixiang , and worked with spokesperson Wu Jing to work together to find 66 real bulls who continue to move forward in life, which has aroused heated discussion and attention across the Internet.
Tiansi® Group Red Bull® Vitamin Flavored Drinks worked with his spokesperson Wu Jing to work together to find 66 real people who continue to move forward in their lives, which aroused heated discussion and attention from the entire network.
Among these 66 real stories, many "magic people" have completed their challenges in practice and are moving towards the next goal. We see Zhai Erxi, who traveled around 40 countries by bicycle in 10 years while writing codes remotely, and the journey was two and a half circles around the earth. There was also "Big Monkey" who started to do music full-time at the age of 34, established 3 bands and published more than 70 works; while female rider Wu Xuanli rode a motorcycle alone in 110 days and drove 12,000 kilometers through West Africa 13 countries; we see student Wu Xiaofan, who read more than 1,000 books in three years, completed his thesis in 10,000 hours, and finally obtained a doctorate in literature...
There are still many people who are still pursuing their real dreams unremittingly. We saw the fruit farmer Luo Hao, who got up at four or five in the morning to water the 200 acres of pomegranate trees, and learned e-commerce operations from scratch, just to sell pomegranates from their hometown to the whole world; we saw the filmmaker Wu Suowei, giving up his stable job, starting from the director's assistant, often exposed to the scorching sun, and working for more than ten hours a day just to realize his own movie dream; we saw Sunny, who spent 11 years studying, finally became a dessert master in other people's mouths, and continued to work towards his own dim sum chain...
Tiansi® Group Red Bull® Vitamin Flavored Drinks have been jointly launched with Xinshixiang to launch the #Red Bull Finding Man# activity.
After reading these real stories, we can not only feel the hard work and hard work of ordinary people under the wave of the great times, but also gain motivation from it and embark on our own real-life journey of pursuing dreams. As Wu Jing said in the annual brand attitude blockbuster "Actually, You Are Great" filmed by Tiansi Group Red Bull® Vitamin Flavored Drink: "Life is like a journey, with many scorching sun and wind and rain. If you didn't think about it day and night, how could you keep walking day and night? How could you keep walking? Persist, surpass, break through, take every step you recognize, and take your own continuous progress." The real-life spirit conveyed by the short film
has attracted widespread attention on social media, and many authoritative media such as China Daily , China News Weekly , Southern Daily , and Southern Daily have spoken out. The real-life spirit conveyed by the
short film has attracted widespread attention on social media, and the attitude and proposition of "I am also very awesome" directly hits the emotional resonance of young consumers. At the same time, many authoritative media such as China Daily, China News Weekly, and Southern Daily have spoken out, praising everyone who is working hard to move forward as their goals and dreams.
An inspiring real bull story exhibition: One episode with real bull man
In the subsequent summer marketing activities, Tiansi Group Red Bull released a new marketing gameplay, continuing the #Red Bull Find Niu Man# marketing activity strategy, and through a series of marketing actions such as joint Xinshixiang's brand attitude blockbusters, cross-border one-way space to create customized gift boxes, online and offline linkage spread of real bull stories, further conveying the real bull spirit and "support real bull man" in all aspects!
With the short film being launched, the "Real Ox Story Exhibition" has officially launched online serialization. Red Bull will collect 66 stories for sorting and editing, and present them in the official Weibo in the form of posters and short articles. The Real Niu Story Exhibition displays a great story on a day, and the online story sharing activity lasts for about three months. Inspire and infect consumers with real stories that hit people's hearts, and encourage consumers to share their true stories or around them.
official blog Real Bull Story Exhibition
An immersive offline interaction: Red Bull Real Bull Road Airborne CBD Subway Station
As the 66 story serial is about to be completed, Red Bull Group will present the complete 66 stories to more consumers in an immersive way, and also end the entire event.
subway brand area - Zhenniu Road
Red Bull® Vitamin-flavored beverage transforms Sancheng Metro into an immersive space, using a "Real Niu Road" to lead real Niu people to see fresh stories of real Niu. Encourage every passenger who passes the Real Vow Road to ignite the passion in his heart and start his own Real Vow journey with the inspiration of the real story. There is also a large-screen interaction induction screen. A passenger who is stopping in front of the large screen will float a slogan that shows Red Bull's support and encouragement - "You are so awesome, Red Bull supports you."
Interactive large screen
Once a bull brand adds a bull brand crossover: create a limited comic
to create a "real bull story" that gives people motivation and positive energy, of course, it is worth presenting it to the public in a more moving way. The adaptation of a comic that is popular among younger generations of netizens is obviously one of the most infectious ways to tell. This time, Red Bull® Vitamin-flavored Drink boldly cross-border comics, cooperated with one-way space to select 6 stories from the 66 real bull stories collected, adapted them into real bull story limited comics, and jointly created a limited edition real bull gift box and customized peripherals. Many young and new painters participated in the creation and drawing together, using energy-intensive brushstrokes and vibrant pictures to make the limited comics of the real bull story more infectious.
Real Niu Gift Box
After years of development and transformation, the "one-way space" evolved from " One-way Street Bookstore " is now not only a bookstore, coffee bar, and cultural and creative product store, but also a cultural and spiritual home for contemporary young people. It is naturally an excellent stage for interpreting this "Real Niu Story Limited Comic". This time, the Red Bull® vitamin-flavored beverage of Tiansi Group also expanded its activities offline through cross-border cooperation - linking the one-way space of Beijing and Hangzhou Twin Cities, and simultaneously opening the "Real Bull Story Limited Comics" story special exhibition. From the comic book inspired by the Red Bull® vitamin-flavored beverage can in Tiansi® Group, to various huge posters, acrylic human-shaped vertical boards to various cultural and creative peripherals, establish in-depth communication with young consumers in the form of content that young people like. The offline special exhibition attracted many readers to check in, and they read these real and moving stories on the spot and gained the power to continue moving forward.
One-way space story special exhibition
A fun flash that is linked across the country. Red Bull Supply Station supports real-life people
undertakes a series of online and offline activities of "supporting real-life people". Tiansi® Group Red Bull® Vitamin-flavored beverages have also held 10 offline events in 8 cities. The "Red Bull Supply Station" flash event has come to the lives of real people and further interact with consumers at close range.
brand uses pop-up stores as a carrier to fully convey the spirit of real beef and support more people moving forward. The Real Niu sentence wall can be combined with your own Real Niu Golden Sentences. You can print real Niu photos on site by participating in the check-in, and you will also have the opportunity to win customized peripherals such as limited edition Real Niu Gift Box, Real Niu Frisbee, etc.... The Red Bull Supply Station uses a rich and diverse interactive gameplay to add awesomeness to the real Niu people. The brand has set up AR interaction at the event site to deliver gifts to real-world people in a more participatory way. Users can scan the Red Bull jar and raise their phones and receive a great gift from the sky.
Red Bull Supply Station
Now, Red Bull summer marketing activities have been completed in full swing. Red Bull interprets the spiritual core of real bull advocates in multiple dimensions, and achieves deep emotional resonance with consumers . The whole wave marketing is led by the brand attitude blockbuster, cross-border linkage empowers to break the circle, offline events trigger attention, and full-link integrated marketing achieves a double breakthrough in traffic and users, making the "real bull spirit" more deeply rooted in people's hearts.
Tiansi® Group Red Bull® Vitamin-flavored beverages have always advocated the spirit of real beef, touching people's hearts with "real" and inspiring the world with "cow".
In this event, Tiansi Group Red Bull® Vitamin-flavored beverages have always advocated the spirit of real beef, and continue to infect and encourage more people with the stories of real beef, and support them to make breakthroughs and become better selves on the road ahead. These real stories of ordinary people have also become the most touching and true moments in the entire marketing campaign that can resonate with consumers most strongly - touching people's hearts with "truth" and inspiring the world with "fuck", which has become the key to the success of this event and gaining a warm response.
believes that in the days ahead, the Red Bull® vitamin-flavored beverage of Tiansi Group will continue to support and encourage every real person as always. I believe that there will be more exciting and inspiring positive energy activities that will continue to meet consumers who love Red Bull. I hope that with the company of the Red Bull® vitamin-flavored beverage of Tiansi® Group, every real person can move forward on the journey of life and become a better person.
