Like strong-powered models and also like large-size models. More importantly, the price cannot be too expensive. The United States, which has a large territory, has many similarities with its automobile market in some aspects. Recently, the famous American automobile media Motor1 announced the top 20 automobile sales rankings in the North American market in the first half of 2019.
For the sake of conciseness and ease of understanding, the professor chose the most popular models in the North American market for comparison.
is not surprising at all for the first three models....
skin....
card....
first three digits, in reverse order, are
chevrolet silverado, Ram Trucks and Ford F150. Here we parse them uniformly.
North American pickup truck market is the broadest. The premise of this broadness is that it is not a high price. Taking the overseas Ford F-150, which costs $28,155, as an example, it is cheaper than the Edge of $29,995. It is also equipped with a more powerful 3.5T V6 engine, and has the wide practicality of "can be installed" and "can be off-road", making pickup trucks like the F-150 suitable for the needs of North American blue-collar workers, white-collar workers and ordinary families. But unfortunately in China, due to policy and price reasons, these practical and huge pickup trucks can only be regarded as "big toys".
The best-selling compact sedan in North America: Honda Civic
Sales: 169, 172
As the tenth generation model, Honda Civic has reached the top position in the same class and has a first-mover advantage. The overseas version is equipped with a 1.5T and 2.0L engine, with an optional 6AT and CVT gearbox. The 177-horsepower 1.5T engine is very "tasteful" because of its excellent power and fuel consumption performance. In addition, such as the very high configurations in the same level, including electronic parking, full LCD instrument panel and practical large-screen car machines, these are the reasons why it can succeed in defeating Corolla in North America. If the fuel consumption is similar, of course, it will choose a stronger power.
Domestic performance: 113,908
ranks in the same level: 7
10th generation Civic swept the "decline" of the previous generation model and became the leader of Dongfeng Honda . The average monthly sales reached 20,000 units per month, becoming the hottest sales model of Dongfeng Honda. But it is not the best-selling compact sedan. In front of it, there are Volkswagen Lavida built for Chinese people, Nissan Sylphy with great discounts, and differentiated compact sedan competitors such as Buick Excelle and Volkswagen Santana . It also performs quite noble in China, with the main force 1.5T model and the market discount is only about 3k, but consumers are still willing to choose this compact sedan with good cost performance. Want to be number one? Civic prices need to be more down-to-earth.
The best-selling compact SUV in North America: Toyota RAV4
Sales: 200,610
Toyota RAV4 has successfully completed the replacement and update overseas, with a tougher appearance and more in line with the aesthetic hobby of American consumers' "tough guys". The new RAV4 also provides three versions for American consumers to choose from, including the regular version, Adventure version and the hybrid model that has made Toyota North America. The hybrid version is equipped with the 2.5L hybrid assembly on the domestic Camry. As the latest hybrid product, it has a thermal efficiency of 41% and has excellent fuel consumption. The latest AWD-i four-wheel drive system is also added, which is realized by the rear axle motor and engine. In addition, there is no transmission shaft in the middle, making it the most fuel-efficient four-wheel drive SUV model.
Domestic performance: 71, 742
Same level ranking: 18th
RAV4 is a pity in China. The delay in replacing it has made it seem quite passive in the current joint venture compact SUV market, and there are also opponents like Qashqai with slightly different positionings to challenge them. In terms of product strength, it is based on Toyota's latest generation model, equipped with 2.0L and 2.5L engines, which are matched with CVT and 6AT gearboxes respectively.So its status in China was more snatched by Honda CR-V, as for Volkswagen Tiguan ? The combined sales of Tiguan + Tiguan L are really unfair to RAV4 Rongfang . But no matter what, FAW Toyota's top priority is to update the RAV4 Rongfang.
The best-selling mid-size car in North America: Toyota Camry
Sales: 176,008
, which surprised the professor. After all, the North American media is in a turbulent and greener way than the Honda Accord, which has stronger acceleration, greater horsepower and better control. However, North American consumers are still willing to choose Camry. On the one hand, Toyota has a greater influence in North America and has the deepest user base. On the one hand, it is about product characterization. This generation of Camry has launched both a regular version and a sports version to meet two groups of consumers with different needs. Compared with the Accord, which pays more attention to sports, it undoubtedly has a broader market space.
Domestic performance: 853,96
Same level: No. 3
The domestic situation is exactly the opposite of North America. The sales of Honda Accord are higher than that of Toyota Camry. This is the difference brought by prices and the difference in demand. In terms of price, the starting price of the Camry hybrid model reaches 239,800 yuan, while the Accord Hybrid is only 199,800 yuan, and the ordinary version is also more affordable. However, the gap caused by this price has gradually decreased as the Camry replaces a new 2.0L engine. In addition, it is space performance. The Camry's performance in the rear row is weaker than that of the Honda Accord, which discourages some consumers from being defeated. In addition, in front of it, there is also the opponent of Volkswagen Passat , which is eyeing it.
You can see that whether it is the Chinese market or the North American market, the sedan and SUV markets are occupied by Japanese brands. Behind this is their deeper reputation, and the low fuel consumption and large space make them more suitable for "living". To talk about the difference, it is that the North American market with low oil prices is more popular with pickup trucks such as F-150 and RAM trucks. my country's "high-end" Japanese brands are secretly suppressed by German models designed for Chinese consumers.
