is still one week away from the official opening of THE9's "City of Virtual and Real" immersive virtual concert. As the first content of iQiyi Cloud performance, the concert is the world's first film and television-level LED realistic virtual production XR live concert. It has been highly anticipated by fans after its own ticketing and sale. It is understood that the total investment of this concert, including R&D, technology, equipment, content production, etc., exceeds 100 million yuan, and innovative technologies and unreplicable user experience will be held from March 26 to March 27.
In this concert, iQiyi invested a lot of money to build infrastructure, technology investment, and content production to ensure that it brings excellent stage and visual effects and interactive viewing experience to fans and users. In terms of infrastructure construction, iQiyi has previously launched its first virtual production base and launched a multi-scene ticketing system - cloud ticketing in conjunction with cloud performances. In terms of technology investment, a large number of virtual production technologies such as AR and XR, Taodouer (a virtual clone in the live broadcast room), and a variety of innovative interactive technologies will be presented in this concert; in terms of content, there will be multiple perspectives to watch, artists and fans to create a cooperative stage, remote support, live large-screen connection and other interactive gameplay that is comparable to international standards.
With the advent of the 5G era, extended reality (XR) technology has become the general trend and has gradually entered the entertainment life of the public through entertainment content. This technology has been continuously tried to be used worldwide. For example, the concerts of artists such as BTS, BLACKPINK, Bilie Elish have used XR and multi-view watching technologies and interactive methods to increase the production level of the concert and bring audio-visual enjoyment to fans. This time, THE9's "City of Virtual and Real" immersive virtual concert was the first global, and the film and television-level LED realization virtual production and XR technology were applied to live concerts at the same time. It used a large number of "black technology" to achieve global innovation and upgraded domestic concerts to the world level.
This time, iQiyi takes the growth story of THE9 group all the way as the core concept, and tailored a "city of reality" for the nine girls through XR technology. Advanced technology integrates pioneering concepts, and stylized and realistic scene designs will be staged in this concert. In the intuitive scene presentation, THE9’s undefined and courage to challenge infinite possibilities can be embodied in front of fans, bringing deep emotional resonance and immersion.
iQiyi has always insisted on technology investment and has created many content products that represent the trend of future entertainment development through the deep integration of innovative technology and high-quality content. In the future, relying on long-term investment and continuous innovation, the platform will continue to tap into user needs and lead the arrival of the next generation of entertainment.
Upstream News·Chongqing Evening News Reporter Gu Li Intern Chen Qiulin
