(Producer/Author: Changjiang Securities, achievements, Yu Gengzong, Hu Shiyu )
1 The impact of the meta universe on the computer industry
Learn from history: Every round of Internet revolution will drive the expansion and innovation of IT industry
The meta universe is the ultimate form of the next generation of Internet and is expected to drive a new round of innovation cycle. The meta-universe is a virtual world parallel to the real world and is the ultimate form of the next generation of Internet (Internet 3.0). The development of the Internet has mainly experienced two Internet revolutions, PC Internet and mobile Internet, and in the future, with the continuous development of the metaverse, it is expected to give birth to the third Internet revolution. Historically, every round of Internet revolution in the past will bring a new round of release of IT technology dividend , which will drive the IT industry into a new round of innovation cycle to give birth to new giants. While every round of Internet revolution in the past has driven the comprehensive expansion of the IT industry, it has spawned a new round of innovation and created new giants.
PC Internet (Internet 1.0): The establishment of the wide area network of NSFNET, the predecessor of modern Internet in the mid-1980s, officially ushered in the PC Internet era. PC The Internet solves the link between people and people, and gives birth to the innovation cycle of consumer Internet, and has given birth to a group of giants such as Intel , Microsoft , Amazon , Alibaba and other giants.
Mobile Internet (Internet 2.0): In 2007, with the release of the first generation of iPhone, the mobile Internet revolution gradually began. While further expanding the number of links, the mobile Internet has enhanced its interactive attributes, spawned a cycle of mobile application innovation, and gave birth to giants such as Amazon, Apple , Google , Google , FaceBook, etc.
Metauniverse (Internet 3.0): The Metauniverse provides an immersive experience in 2021, which is expected to drive the start of a new round of innovation cycle. At this stage, the development of the Metauniverse is still in its prototype stage. It remains to be seen who will be the biggest beneficiary of the technological dividends of the Metauniverse era in the future.
Scaling expansion and innovation are the common features of every round of Internet revolution. Every round of Internet revolution is accompanied by changes in the infrastructure layer. As the innovation cycle of complete core elements of the infrastructure layer gradually begins, as emerging demands and scenarios continue to develop, the demand for infrastructure resources is driven by the effect of the underlying resource scale to reduce costs, further promote scientific and technological innovation, gradually forming a positive cycle, new scenarios and demands continue to emerge, and eventually the technological dividends fade, the entire industry is waiting for the arrival of the next round of Internet revolution. The infrastructure level and application level are often the biggest beneficiaries of technological dividends. Infrastructure is the base of the entire Internet revolution to enjoy the dividends brought by the expansion of the entire industry; the application layer is the main source of innovation increment, and giants in the new era are often born from the application of new technologies.
Infrastructure is the most certain benefit direction in the meta-universe era. infrastructure is the foundation of the entire Internet revolution, and enjoy the overall dividends brought by the Internet revolution to market expansion. Historically, chips and operating systems are the core of the entire infrastructure and the most beneficial link. Every round of Internet revolution means the rise of a new generation of infrastructure. The PC era is the Wintel alliance, which gave birth to Intel and Microsoft with a hundred billion US dollars. The AA alliance in the mobile Internet era, which gave birth to Apple and Google . The meta-universe era has a greater demand for underlying resources, which may give birth to new giants of the 10 trillion US dollars.
2 Infrastructure: Immersive experience drives cloud and GPU demand explodes
Focus on the meta-universe era, and all major beneficiaries in the computer industry have actively carried out layout. Specifically, among overseas companies, Facebook and Roblox both adopt a vertical integrated layout method; and in various sub-fields, there are also many participants in China, from the lowest-level chips, servers, IDCh, cloud manufacturers and then to the application layer blockchain and digital twins, and the related industrial chains are as follows.
2 Infrastructure: Immersive experience drives the explosion of demand for cloud and GPU
Each new application explosion cycle will drive the demand for massive underlying resources, and massive demand will drive the reduction of underlying changes. IT costs feed back to new application innovations to form a positive cycle until it reaches the threshold.
According to the logic of our previous article, under the meta-universe ecology, upgrading two-dimensional to three-dimensional may bring about ten times or even higher basic resource requirements. From the perspective of metacosmic architecture, in IT technology, cloud computing and chips (GPU directions) are the support of core resources and the underlying technical support. We judge it as the direction in which IT technology benefits the most in the metaverse.
Cloud computing: The optimal basic support platform
Cloud computing provides massive low-cost basic resources. Cloud computing has the characteristics of distributed network connection, ICT resource sharing, fast, on-demand, and dynamic expansion of flexible services. Based on its scale effect on resource utilization and higher utilization rate, it is the computing resource platform with the lowest resource utilization efficiency of with unit cost . We believe that the main benefits are from the following factors: 1) low-cost procurement of batch hardware equipment brought about by the infrastructure scale effect; 2) the decline in green data center energy efficiency (PUE) under the cloud trend, bringing cost savings; 3) business elastic expansion brought about by virtualization and other technologies greatly improves resource utilization; 4) other supporting costs during the expansion process such as disaster recovery , construction, maintenance and personnel costs, etc.
Refer to the "Bezos Law" proposed by Amazon CEO Bezos , "the price of cloud computing unit computing power will drop by 50% every 3 years." From AWS history, overall, its cloud services have been downgraded for many years. Referring to the information of Amazon's cloud service department, as of 2019, its AWS cloud services have been downgraded by 70 times.
Cloud computing reduces usage costs (development + operation and maintenance). At the infrastructure level, cloud computing far exceeds traditional IT in terms of cost, stability, security and efficiency. According to Alibaba's 2019 Shanghai Yunqi Conference data, the comprehensive cost after going to the cloud has dropped by half, the efficiency is 3 times that of the previous one, the stability is more than 10 times, and the security is even 50 times higher. Alibaba Cloud Intelligent President Zhang Jianfeng proposed at the 2019 Alibaba Cloud Summit that "in the past five years, the price of core basic products has been reduced by 66% in total."
Total volume increases: The meta universe is expected to increase the demand for cloud computing
The meta universe will drive the prosperity of China's cloud computing industry to improve. According to IDC forecast data, China's meta-universe-related IT expenditure was 20.2% from 2021 to 2025, reaching US$200.112 billion in 2025. In terms of proportion, by 2025, cloud computing may account for more than 40% of total expenditure.
my country's cloud computing market has grown rapidly . The driving forces mainly include: 1) policy support, such as new economic policies such as new infrastructure vigorously advocated by the state; 2) mature software and hardware technologies, such as virtualization technology, container technology, distributed computing, etc.; 3) low-cost advantages brought by factors such as resource reuse; 4) convenient, flexible and easy-to-use user usage mode, etc.
Many core meta universe manufacturers at home and abroad are actively deploying cloud platforms. Among them, typical non-cloud manufacturers enter the cloud in terms of model, such as the Nvidia Omniverse platform, which is a cloud graphics design and computing platform, using the concept of the metaverse for the development end; Epic Cloudgine platform: provides Unreal Engine with cloud computing power for massive real-time interactive content in the metaverse.
Structural changes: computing resources or greater elasticity
Compared with traditional Internet application scenarios, three-dimensional, hyperrealistic digital people in the metaverse are all necessary options. Three-dimensional modeling, new graphics rendering, etc. have become basic general-level technologies, and a large number of main bodies in the metaverse world bring massive modeling and rendering needs.
NVIDIA launches the NVIDIA Omniverse™ platform, NVIDIA Omniverse™ platform, which is a multi-GPU real-time simulation and collaboration platform based on Pixar universal scenario description and NVIDIA RTX™. It has powerful performance and is dedicated to handling 3D production processes. The Omniverse platform acts as a hub, making new features open to all connected clients and applications as microservices microservices.
At the Nvidia press conference in April 2021, there was a 15-second lens that was "virtual Huang Renxun". To achieve this 15-second simulation scene, Nvidia has done a lot of work behind it, including not only taking hundreds of photos in kitchen scenes, 3D modeling, using hundreds of SLR cameras to shoot thousands of photos of Huang Renxun to achieve 3D scanning, facial expressions, skin textures, lighting treatment, etc. (Report source: Future Think Tank)
AI and blockchain are also important basic technologies in the metacosmic market. Compared with networks and storage, they also have higher demands for computing power. takes the historical development of Bitcoin important applications of blockchain as a reference. In the Bitcoin market, computing power (also known as hash rate) is the total computing power of the unit that generates new blocks under certain network consumption. With the prosperity and development of the Bitcoin market, its corresponding computing power continues to soar.
Traditional IaaS+PaaS giants, with vertically integrated new manufacturers, are expected to become the biggest beneficiaries
Build IaaS+PaaS integrated services with significant competitive advantages. The game of the giant: IaaS's heavy asset attribute determines that companies with strong financial strength, long-term operation and technical experience can win. Once the giant establishes its advantages and establishes a higher moat through price, performance, service, etc., the Matthew effect will be more obvious. Public cloud IaaS has specifically leveraged its platform and technological advantages to enter the PaaS market, providing integrated IaaS+PaaS services to build an ecosystem, further raising its own barriers. According to the statistics of China Academy of Information and Communications Technology , the market size of China's PaaS in 2020 was 10.3 billion yuan. From the perspective of competitive landscape, Alibaba Cloud, Tencent Cloud, Baidu Cloud and Huawei Cloud are at the forefront of PaaS. Basically, the above manufacturers are also leading manufacturers in the IaaS market in China.
We believe that the ecological advantages of the original cloud giant IaaS+PaaS integrated services may still occupy an important position in the metacosmic era. In addition, vertical integrated giants such as Roblox are expected to seize a large number of incremental markets with their first-mover advantage.
A stock investment opportunities: Pay attention to the upstream cloud computing
Cloud computing is not only the general term for the technology community, but also the general term for the delivery model of IT services, which has derived a huge cloud computing industry ecosystem. From the bottom to the top, the cloud computing industry chain can be roughly divided into cloud computing equipment manufacturing, infrastructure as a service (IaaS)/platform as a service (PaaS)/software as a service (SaaS) and end users.
GPU: The core base of the computing power era
GPU, refers to Graphics Processing Unit, a graphics processor, and a microprocessor that performs graphics and image-related computing operations. Based on this product, GPGPU, namely General Purpose Graphics ProcessingUnit, was derived, which was transformed on the basis of the graphics processor, GPU, so that it can perform some scientific computing and AI computing processors. The concept of GPU has been proposed in the late 1970s. Its role transformation has gradually been valued by people because it can undertake large-scale computing.
Historically, due to Moore's Law , the performance of CPU processor can meet the needs of continuous upgrades in application software. However, in recent years, semiconductor technology improvements have reached the physical limit and circuits have become more and more complex. On March 24, 2016, Intel announced that it had officially discontinued the "Tick-Tock" processor R&D model, and the future R&D cycle will change from a two-year cycle to a three-year cycle. At this point, Moore's Law has almost failed to do with Intel.
With the rapid growth of Internet users and various network applications, the data volume has expanded rapidly, and the demand for computing in data centers is also rising rapidly.Applications such as deep learning online prediction, video transcoding in live broadcasts, image compression and decompression, and HTTPS encryption have far exceeded the capabilities of traditional CPU processors.
On the one hand, the processor performance can no longer grow according to Moore's Law, and on the other hand, the data growth requirements for computing performance exceed the growth rate according to "Moore's Law". The CPU processor itself cannot meet the computing performance requirements, resulting in a gap between the requirements and performance.
solution is to improve processing performance through hardware acceleration and use a special coprocessor heterogeneous computing method. The main computing chips that are currently emerging are GPU, ASIC, FPGA, etc. Among them, GPU was originally dedicated to graphics processing and production, and was gradually applied to calculations, which are suitable for performing complex mathematical and geometric calculations, especially parallel calculations. It has high versatility and better performance than CPU. The current disadvantage is that its power consumption efficiency is still not high.
GPU is the core computing resource base of the metaverse
Although there are many types of chips that provide various computing resources, GPU is still the most important support point in the market. Taking the application in the AI market as an example, IDC research found that among the Chinese artificial intelligence chips in the first half of 2021, GPU is still the first choice for data center acceleration, accounting for more than 90% of the market share. Other non-GPU chips such as ASIC, FPGA, NPU are also increasingly adopted in various industries and fields, with an overall market share of nearly 10%.
We believe that the current demand for computing power in the whole society is constantly increasing. GPU is the underlying core that supports the development of technology industries in many fields. Corresponding to the meta-universe era, it is also the foundation of core computing resources.
GPU has a broad market space and is growing steadily. According to T4 statistics, the global GPU market size is worth US$20 billion in 2020, and is expected to grow 15% in 2021, with an average annual growth of 13% from 2015 to 2025, expanding from US$8 billion to US$35 billion. According to Allied Market Research's forecast, the global GPU market size in 2019 will be US$19.75 billion, and is expected to reach US$200.85 billion by 2027, with a compound annual growth rate of 33.6% from 2020 to 2027. In comparison, Allied Market Research is more optimistic about the GPU market space.
Multi-party demand drives the GPU market to continue to grow. at the application level: the content is becoming more and more abundant, the requirements are getting higher and higher, and the resolution is getting higher and higher, VR/AR continues to develop rapidly, and GPUs are being used in the fields of machine learning and autonomous driving in new ways.
Global pattern: international giants monopolize, Chinese manufacturers catch up with
In the global GPU market, it is basically monopolized by Nvidia, Intel and AMD. In recent years, Nvidia's market share is gradually catching up. According to the Q3 data in 2021, Nvidia, Intel and AMD account for 20%, 62% and 18% of the market share respectively. Intel occupies the largest market share with its integrated graphics card on the desktop, and Nvidia is catching up in the market with its unique graphics advantage. In the independent market of
, Nvidia is consolidating its advantages. According to a report released by Jon Peddie Research (JPR), a GPU industry research firm, in the second quarter of 2021, the global independent graphics card market sales reached US$11.8 billion, a year-on-year increase of 179%, showing an explosive growth trend. The total value of the entire discrete graphics card market in 2020 is US$29 billion, and the entire market is expected to reach US$44.1 billion by 2023. Unlike the overall market, in the independent graphics market, Nvidia and AMD monopolize the market, and their market share in Q2 2021 was about 83% and 17% respectively. It can be seen that in recent years, Nvidia has been consolidating its advantages, and its independent graphics card market share has shown an increase.
Global market, GPUs have different types of participating manufacturers according to their classification methods. According to the access method, it can be divided into independent GPUs and integrated GPUs. According to the application market, it can be simply divided into PC GPUs, server GPUs (including AIGPUs) and mobile GPUs. From the manufacturer's perspective, it can be divided into GPU IP manufacturers, GPU R&D and design manufacturers, GPU IDM manufacturers, etc.Overall, the global market is monopolized and led by international manufacturers. Benefiting from the domestic policy and the high prosperity of downstream demand, domestic manufacturers are showing an active layout to catch up.
huge demand + domestic substitution, domestic GPU manufacturers are facing development opportunities
huge demand + gradually mature industries indicate broad development space. In the context of new scenarios such as metaverse, artificial intelligence, cloud gaming, and autonomous driving and explosive demand growth, we judge that China's GPU market will grow rapidly, and the new market space may be greater than that of the PC market. Compared with traditional IT application scenarios such as PC, China is at the same level of competition as the United States and other powerful countries in the fields of artificial intelligence and autonomous driving, and China's huge market has brought faster growth in corresponding segments. On the other hand, from the perspective of national security, domestic GPUs are imperative, and it is an opportunity for the times for domestic GPU manufacturers.
Some high-quality domestic GPU companies have gradually shown development potential. Some domestic manufacturers in my country have experienced iterative and upgraded applications from special industries to party and government markets, and are gradually expanding to commercial market layout such as civilians. For example, after Jing Jiawei has upgraded the application of the JM5 series and JM7 series, the current JM9 series has completed the work of the chipping, packaging stage and preliminary testing.
3 Focus on applications, emerging technologies are expected to accelerate their implementation
Every round of Internet innovation will drive the large-scale implementation of new technologies, and thus give birth to new giants. In this part, we mainly discuss the needs and applications brought by the metaverse to the software application end of the computer industry.
Blockchain: The source of the meta-universe authentication system
Blockchain is an innovative application model for computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism , encryption algorithms and other computer technologies in the Internet era. It is based on its own technical characteristics and naturally adapts to the key application scenarios of the meta-universe , such as identity authentication, digital assets, content platforms, game platforms, sharing economy and social platforms, etc. In fact, in the current primary market, the dual concept projects of "metauniverse + blockchain" are lined up one after another, which fully demonstrates the strong adaptability of the two.
But regardless of the scenario or implementation method, the application of blockchain in metacosmic scenarios is mainly based on two main lines: . One is to use its decentralized, immutable and other attributes to achieve trustworthy and effective governance of the metacosmic; the second is to use digital currency without the inflation attributes to build an effective incentive mechanism to ensure the stable operation of the metacosmic community. To trace the root cause, the main lines of the two application paths are derived from the technical characteristics of blockchain technology itself.
builds a trust base, matching the metacosmic ecology
Blockchain is essentially a decentralized distributed database that can realize distributed recording and distributed storage of data information. blockchain data storage ensures the integrity and rigor of the database in two ways: First, the transactions recorded on each block are all value exchange activities that occur before the block is created after the previous block is formed, which ensures the integrity of the database. Second, in most cases, once a new block is added to the end of the blockchain after it is completed, the data records of this block cannot be changed or deleted. This feature ensures the rigor of the database and prevents it from being tampered with. A distributed database architecture like
makes blockchain inherently decentralized, open, autonomous, anonymous and traceability. Specifically, the chain structure mainly relies on the block header information between each block. The header information records the hash value of the previous block (the hash value transformed through the hash function) and the hash value of this block. The hash value of this block is recorded in the next new block, thus completing the information chain of all blocks.At the same time, since the block contains timestamps, the blockchain also has timing. The longer the time, the more blocks linked to the blockchain, the greater the price it will cost to modify the block. The above characteristics of
blockchain can build trust at a low cost in the metacosmic ecology. The "trust" of can be reflected in two aspects. One is the trust between different participants in the metacosmic ecosystem, such as realizing unique identity authentication through blockchain, thereby ensuring identity security in the metacosmic ecosystem; the other is the trust between metacosmic participants and the metacosmic platform, such as ensuring participants' data security through a decentralized management system.
One of the trust system cases: Metauniverse identity and access management services
With the development of the metaverse ecology, the importance of identity and access management services will continue to increase. 's typical function is to ensure that users or devices with legal identities can access and enjoy services safely and efficiently. The existing identity authentication mechanism is generally carried out in the form of passwords or real-time verification codes, and is more or less facing problems such as privacy leakage, identity fraud and fragmentation, which brings great challenges to users, devices and systems. Identity authentication services are an important area of blockchain technology application, which stems from its high reliability, traceability and collaboration characteristics. Applying blockchain technology to identity and access management services will make it possible to form a collaborative and transparent identity management solution, which will help enterprises and organizations better complete identity management and access authentication.
Trust system case 3: Metauniverse data security
Blockchain technology company makes it possible for people to control their personal data through decentralized node information disclosure and sharing. In addition to the protection of existing data brought by blockchain technology that is inherently tampered with immutability, the emergence of blockchain technology companies has transferred control of personal data from the Internet platform to the user's own hands. Through it, user personal data can be associated with personal digital ID cards. Users can choose whether personal digital ID cards are anonymous or public. Even in anonymous state, they can still access the blockchain application platform from any device anytime, anywhere, to avoid the current Internet platform obtaining user information and abuse it through the "kidnapping authorization agreement". The current policy level has intensively launched the " Data Security Law ", the "Personal Privacy Protection Law", and the upcoming "Data Security Regulations", all of which are intended to limit the abuse of citizens' personal data. In the meta-universe ecosystem, blockchain technology is undoubtedly the most effective data security protection method.
builds an economic system and activates the metacosmic ecology
In the open metacosmic ecology with the Roblox platform as an example, since core manufacturers only provide platform services, and the content on the platform requires ecological participants to actively create it as ISV, an effective incentive mechanism is an important guarantee for activating the ecological diversity of the metacosmic, and the blockchain's Token token model provides the possibility of such an independent closed-loop economic system of the metacosmic.
Token The distribution model and governance mechanism based on reward and punishment can inspire early ecological developers to contribute code and products, and at the same time provide huge community guarantees for the continued growth of the ecosystem's market operation. An excellent Token economic model can solve the problem of early financing of products and will also provide talent, technical and operational support for later product development. This is undoubtedly of cross-eracial progressive significance in a highly inclined entrepreneurial environment in the real world. Specifically, we believe that building an economic system through blockchain mainly involves two core aspects: one is to characterize the reasonable value of data assets (i.e., data rights confirmation), and the other is to realize effective transactions of digital assets. From the current perspective, both functions can be realized through NFT.
NFT (Non-fungible Token) represents an irreplaceable token and is a token that can be used to represent ownership of a unique item.NFT originated from blockchains such as Ethereum, so it has inexchangeability, uniqueness, inseparability, low compatibility and item attributes. It was born based on a pixel avatar project in Ethereum in 2017. The total amount of these pixel avatars is limited to 10,000, and any two pixel avatars cannot be the same. People with Ethereum wallets can receive CryptoPunks' pixel avatars for free at that time, and can put the pixel avatars they own into the secondary market transactions. As an asset attached to blockchain, NFTs do not require debugging of the technology combined with blockchain, and each NFT has the difference in scarcity and value, and can mark ownership and play the role of key assets in the metaverse. (Report source: Future Think Tank)
At the same time, the token NFT that can completely represent data assets naturally has certain real business value. The most common profit method in the NFT ecosystem is to sell NFTs. Based on the revenue model of directly selling NFTs, the secondary market transaction fees and transaction fees in the game internal economy can be derived. At the same time, in the process of data asset transactions through NFT, it is also protected by blockchain data rights confirmation.
Blockchain 1.0: main technology is used in virtual currency represented by Bitcoin. Although the attitudes of all parties are different, it is still the most successful application in blockchain to date.
Blockchain technology is constantly evolving, and idealized governance is gradually approaching
In recent years, blockchain technology has always been in a continuous evolution process. With the maturity and wide application of technology, its development can be mainly divided into three stages: blockchain 1.0, blockchain chain 2.0 and blockchain 3.0.
Blockchain 1.0: main technology is used in virtual currencies represented by Bitcoin. Although the attitudes of all parties are different, it is still the most successful application in blockchain to date.
Blockchain 2.0: With the emergence of Ethereum, the era of blockchain 2.0 has arrived. Blockchain 2.0 is the technology of blockchain in the direction of finance and smart contracts. After that, decentralized applications and decentralized finance emerged, which promoted greater industrial reforms, especially the emergence of NFTs based on Ethereum, which brought innovation to the DeFi field. Currently, NFT can realize a series of basic functions of the meta-universe operation, such as digital identity and digital asset rights confirmation.
Blockchain 3.0: Currently, we may be at the turning point of the blockchain 3.0 era. At this stage, blockchain will be mainly used in industries other than finance, including judicial, medical, logistics and other fields, helping to establish a digital social credit base and improve system operation efficiency. To further focus on the metaverse, blockchain technology will effectively improve the effectiveness of metaverse governance and make it truly an orderly decentralized ecosystem. However, in order to achieve this ideal goal, blockchain technology needs to be applied to the underlying Internet technology of the entire metaverse. In other words, at this time, the Internet TCP/IP protocol may be converted into a trusted base based on metaverse technology. However, in order to achieve this goal, blockchain technology still needs to break through its own bottlenecks in concurrency and scalability.
No matter how the technology develops, the blockchain itself has a distributed accounting method that requires the same ledger to be backed up at different nodes in the network. This makes the blockchain have the " impossible triangle " in the design process. It means that a blockchain project cannot meet the three conditions of security, scalability and decentralization at the same time, and can only meet two conditions at the same time at most. In fact, blockchain 1.0 represents Bitcoin, and blockchain 2.0 represents Ethereum, both meet the two indicators of decentralization and security, sacrificing scalability, which restricts the implementation of applications on it. Especially for the public chain ecosystem, it cannot support large-scale and highly complex applications.
Therefore, the current development trend of blockchain core technology is to improve its scalability. Whether it is Ethereum layer2 (layer 2 network) or the star project EOS in 2018, it sacrifices a certain area-centered approach in exchange for higher scalability and throughput. Specifically, based on the original technology, Ethereum Layer2 mainly solves the throughput bottleneck of Ethereum through Rollup technology (data sharding) technology as a solution, which can increase Ethereum's throughput by at least 100 times; while EOS uses the DPOS mechanism (entrusted equity proof) through the improvement of the consensus mechanism. In conventional PoW and PoS, for any newly added blocks, the entire network node needs to confirm. Under DPoS, a small group of nodes can be selected from time to time to complete the creation, verification, signature and mutual supervision process of new blocks through different strategies. This can greatly reduce the time and computing cost of block creation and confirmation, thereby improving overall efficiency.
Digital Twin: B-end application entry
In the early stages of development, games are often the main application scenario, but with the gradual maturity of technology and the stable implementation of applications, the metaverse will eventually gradually expand to various fields such as education, urban design, medical care, industry, and public services. . In the process of expansion, we believe that digital twin , as a tool to project the real world into the digital world, will be the most basic entry point.
Basically, digital twin refers to the dynamic presentation of the past and current behaviors or processes of a physical entity in a digital form. Digital twins are the entire process of digital twins that show the process from the physical world to the digital world, and then from the digital world to the physical world. This physical-digital-physical process or cycle describes in a broad sense the digital manufacturing environment, the combination of advanced production technology and the Internet of Things. While real and digital world are interconnected, they can also carry out transmission and analysis activities and use information to take smarter practical actions.
Before the concept of "metauniverse" was widely recognized, many Internet companies and industrial software companies around the world had long-term layouts on related technologies of digital twins. includes industrial Internet, simulation testing, digital factories, CAD, CAE, EDA and other industrial software. In fact, digital twins originated from simulation technology, emerged with the development of sensing technology, and gradually grew with the integration of new technologies. Up to now, many Internet companies and industrial software companies have accumulated relatively mature products in the field of "metauniverse digital twin". One of the digital twin cases of
: NVIDIA Omniverse platform
NVIDIA The Omniverse platform launched by NVIDIA is an open platform specially built for virtual collaboration and realistic simulation. The traditional three-dimensional design and production process requires starting from basic modeling, then material mapping, lighting, rendering and finally drawing, etc. The different persons in charge of different departments use different professional applications to export file data in different formats, and then pass them on to the next step. The entire process is complicated and the fault tolerance cost is high. The Omniverse platform came into being, solving data transmission problems under a unified platform and unifying application software formats, allowing various design participants and developers to collaborate seamlessly in different locations. Currently, the platform has mature solutions in many fields such as construction engineering construction, media entertainment, manufacturing, supercomputing and game development.
has been supported by many 3D design simulation software. The files of these software can be directly connected to the platform through the installation of plug-ins. Looking forward to the future, the Omniverse platform ecosystem is expected to continue to expand.
Digital Twin Cases Two: Nengke Technology Product Life Cycle Management Platform
In November 2019, the company issued an additional 300 million yuan for the development of "a product full life cycle collaboration platform based on digital twins" and "high-end manufacturing and assembly system solutions". The subscription was completed on schedule at the end of November, reflecting the capital market's high recognition of the intelligent manufacturing track and the company's business capabilities.
From the perspective of Nengke Technology's existing products, the company's existing simulation and testing service business is actually a preliminary manifestation of digital twins. -related products and services help customers improve the overall system engineering production efficiency from the early development stage to the final performance verification and control calibration. With its powerful platform capabilities, the interaction between mechanical systems, hydraulic systems, pneumatic systems, thermal systems, electrical systems and electronic systems can be quickly optimized in advance.
Digital Twin Case Three: UINO One-stop Digital Twin Visual Management Platform
UINO provides a one-stop digital twin visual management platform, using the self-developed digital twin engine and tool platform to "replicate" real physical objects in the digital world, and simulate, monitor, analyze and control it to realize a visual, intelligent, humanized, and crowd-created innovative management model. Currently, mature solutions are available in areas such as smart government, smart finance, smart energy, smart enterprises, smart public security, smart transportation, smart education, smart medical care, smart army, etc.
Original forecast data shows that the global digital twin market continued to maintain high growth rate from 2019 to 2025, with a compound growth rate exceeding 40%, while the overall growth rate in the Asia-Pacific region is higher than the global market growth rate. With the further implementation of the metaverse and the concept of digital society has been widely accepted, enterprises' awareness of digital twins is expected to further improve, and the overall industry is expected to achieve explosive growth.
(This article is for reference only and does not represent any of our investment advice. If you need to use relevant information, please refer to the original text of the report.)
selected report source: [Future Think Tank]. Future Think Tank - Official Website
