At the 2022 China International Service Trade Fair Shougang Park Cultural and Tourism Service Special Exhibition, children are having VR experience. Photo by Ju Huanzong, Xinhua News Agency,
, Xinhua News Agency, Beijing, October 2, Title: The Metaverse Application unlocks new ways of cultural and cultural life in China
, Xinhua News Agency reporter
, strolled in the gallery of the Art Museum, while enjoying classic paintings from all over the world, exchanging experiences with fellow tourists and artists, and also stopping from time to time to try custom creations such as 3D painting, calligraphy, sculptures... Wearing virtual reality equipment, new ways of cultural and cultural life in which you can "check in the world" without going abroad are emerging all over China.
Xi'an Yuanshi VR secret room, Guangzhou Yuanshi game box, Chongqing Yuanshi Immersive Theater... Metaverse related technologies continue to expand their application space in the cultural and tourism industries such as games, performing arts, tourism, and exhibitions, providing citizens with new consumption choices.
Academic circles generally believe that the metaverse is a new type of Internet application and social form that integrates virtual and reality, resulting in the integration of multiple new technologies. With the rapid development of underlying technologies such as 5G, artificial intelligence, and blockchain, the concept of metaverse is in full swing.
"The essence of the metaverse is the virtualization and digitalization of the real world." Shi Peihua, professor at the School of Tourism and Service of Nankai University, said that the metaverse has characteristics such as decentralization and interaction, and the cultural and tourism industry has therefore become a pioneer in promoting the implementation of this concept and industrialization.
At the Beijing Times Art Museum, more than 80 artists from more than 10 countries and regions have exhibited more than 40 digital artworks produced by AR, VR, ecological art, artificial intelligence, CG technology, etc., which attracted many citizens to visit.
The picture shows visitors experiencing art works at the 2022 Asian Digital Art Exhibition. Photo by Ren Chao, Xinhua News Agency reporter,
. The co-creation artwork "Firework Universe" uses interactive algorithms to combine digital fireworks that people set off in the metaverse into paintings; the virtual exhibition work "We Humans on Mars" uses three-dimensional technology to build a multi-player gamified Mars immigration scene... The collision of technology and art made the audience excited.
"The exhibition hall is very large, and electronic tablets and various wearable devices are used. The picture quality is also very clear. For example, every tiny gully on the surface of 'Mars' is clearly visible." Jiang Yifan, a doctoral student at Renmin University of China, told reporters that this is his first time to visit such an art exhibition, "Some of these works can also be viewed simultaneously on mobile phones, which is very novel."
"We have held the Asian Digital Art Exhibition for three consecutive years. This year, we have received more than a thousand visitors, and the attention of young people is particularly high." Liu Weiwei, executive deputy director of Beijing Times Art Museum, said that he hopes to use this exhibition to discover and display new vitality in the field of digital art and promote continuous innovation in cross-field culture.
The "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued by the General Office of the CPC Central Committee and the General Office of the State Council in May propose that by the end of the "14th Five-Year Plan" period, a cultural digital infrastructure and service platform will be basically built, and a cultural service supply system with online and offline integration and three-dimensional coverage will be formed.
"The application of the metaverse has promoted the integration of technology and art, and has built a new entrance and new scenario for people's consumption." said Jiang Zijun, a content producer of the metaverse and chief technology officer of China Yachang Culture Group.
In March this year, 60 curators and scholars from 50 museums and universities in China jointly released the "Initiative on Active Participation in the Construction of the Metaverse" to "make yourself and your collections 'live' in the Metaverse."
As one of the typical examples of the combination of the metaverse and the cultural and tourism industry, digital collections are setting off a consumption boom in various places.
Tianjin citizen Tang Ru took a look at a long scroll of dynamic digital New Year paintings "Haihe Painting" on the National Day holiday.
"This work was created by Tianjin Yangliuqing Painting Club. When I was a child, I would post Yangliuqing Paintings at home for the New Year. Now the old painting club has launched new collections, so I must grab one." Tang Ru said that she is very optimistic about the future value-added space of digital collections.
It is understood that Tianjin Yangliuqing Painting Club has released 5 digital collections, with unit prices ranging from 9.9 yuan to 79 yuan. Once it is put on the chain, it is sold out instantly.
"The market attractiveness of digital collections is obvious to all."Liu Yue, deputy president of Tianjin Yangliuqing Painting Club, said that more and more people look forward to and agree with new digital products like digital collections that are collectable, interactive and socializable.
At present, the accelerated integration of the meta-universe and cultural and tourism industry has provided new ideas and new opportunities for industries affected by the epidemic.
According to the forecast of the Metaverse Industry Committee of the China Computer Industry Association, the current output value of China's upstream and downstream industries is about 30 billion yuan, mainly reflected in game entertainment, VR and AR hardware. In the next five years, it will exceed 200 billion yuan.
"The door to the new world is opening to us. "As Jiang Zijun expected, the metaverse will further meet consumers' growing demand for high-quality cultural and tourism products, immersive experiences, etc., and promote digital consumption to be upgraded. The combination of
and metaverse applications is only the latest step taken by the cultural and tourism industry to adapt to social development and scientific and technological progress. Many industry insiders interviewed pointed out that in the future, the technical support, scientific norms and humanistic connotations of the cultural and tourism metaverse should be continuously explored, and give it more vigorous vitality.
