With the implementation of the integration and development mechanism of Beijing and North Three Counties and other border areas, the advantages of Yanjiao are becoming increasingly apparent. Previously, Yanjiao had a large population, but there was a lack of large-scale quality commercial bodies to match it. At the end of September, Yanjiao Hongyang Plaza, located on the banks of Chaobai River, officially opened. The Yanda Oriental Plaza where it is located quickly became a hot business district and is becoming a new territory for trendy toys in eastern Beijing. What is the "hard core" reason behind
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integrated development, Yanjiao welcomes a new opportunity
In October this year, Beijing issued the "Implementation Plan for Establishing a More Effective New Mechanism for Regional Coordinated Development" proposed to base itself on the strategic positioning of the capital city and fully implement the various tasks of the regional coordinated development strategy. Among them, in terms of coordinated development of Beijing, Tianjin and Hebei, Beijing will deepen the regional cooperation mechanism of Beijing, Tianjin and Hebei, improve the integrated development mechanism of the border areas with the three northern counties and other counties; improve the transportation interconnection mechanisms such as rail, freight, and aviation; deepen the public service cooperation mechanisms such as education, medical care, emergency response, and epidemic prevention, promote regional market integration construction, improve regional trading platforms and systems, and deepen the docking and cooperation mechanism of industrial chains.
In this regard, some industry analysts said, "The relevant policies issued before mentioned that Beijing Tongzhou strengthened the spatial control and layout guidance of the border areas with the northern three counties. This time, the integration development mechanism with the border areas such as the northern three counties is improving, from control to integrated development, which means that important blocks in the northern three counties such as Yanjiao are gradually ushering in further regional favorable development opportunities."
In the past decade, although Yanjiao has undertaken a large amount of spillover housing purchase demand and population, the lack of business districts can no longer meet people's growing consumption needs. A relevant person in charge of Chengyue Real Estate Development Co., Ltd. said that the company seized this contradiction, so as to seek solutions, deploy new business forms, and strive to create a project that meets regional development - Yanda Oriental Plaza.
On September 26 this year, Yanda Oriental Plaza’s supporting commercial complex, Yanjiao Hongyang Plaza, has officially opened. In less than two months, it has become a hot commercial circle in Yanjiao. "After returning to Yanjiao after getting off work, you can also easily browse the streets." Li Min (pseudonym), a programmer working in Beijing Guomao, introduced to reporters.
In order to experience the new business district of Yanjiao for personal experience, the reporter of Beijing News drove from near Beijing Guomao and arrived at Yanda Oriental Plaza on the banks of Chaobai River in about 30 minutes. According to the project staff, the project is close to the starting point of buses No. 815 and No. 819. The bus directly connects to the Guomao CBD in 45 minutes. You can drive 500 meters to the Yanjiao West exit of the Beijing-Qinqin Expressway, and directly to the Beijing Chaoqing Business District and the East Third Ring CBD in 30 minutes.
Yanda Oriental Plaza location diagram.
Commercial complex and community shops have their own highlights
The reporter saw at the scene that Yanda Oriental Plaza was close to communities such as Seoul Sweet City and public Zhugedian School. Its commercial complex, Yanjiao Hongyang Plaza, has various business formats such as department stores, supermarkets, cinemas, education, catering, etc. At the same time, there are many shops in the project community.
Yanda Oriental Plaza marketing person introduced that 30%-40% of residents' consumption expenditure is currently concentrated within 1 kilometer of the community. From restaurants, convenience stores, pharmacies, to beauty salons, bakeries, dry cleaning stores, maternal and child stores, etc. that are closely related to life, the projects can meet the daily needs of community residents nearby. "Even if the world can have free shipping, you have to go downstairs." The person in charge said that the business and services that the community business format can provide are irreplaceable to the Internet.
is located in Yanda Oriental Plaza in Yanjiao, including the commercial complex Yanjiao Hongyang Plaza and community shops.
Whether it is a complex shop or a community shop, the ultimate goal is to better serve customers and attract consumers. The difference is that complex shops stimulate consumption by relying on their location and scale, while community shops in the "last mile" circle of life can achieve seamless connection with consumers with their "zero distance" advantages.
"At this time, the advantages of the current shops on the street of Yanda Oriental Plaza were highlighted. The dual attributes of complex shops + community shops not only have a large-scale business district covering food, drinking, playing, fun, shopping, etc., improving consumption quality, but also being close to life and saving time for community residents." said the marketing manager of Yanda Oriental Plaza.
"Only consumers gather together can drive consumption. Only with the support of a huge group of owners can we provide power for shops." Liu Zhaoyi (pseudonym), an entrepreneur who has been operating commercial complex projects for many years, told reporters that the reason why he and his peers bought the street shops on the Yanda Oriental Plaza was mainly because they valued the neighborhood of about tens of millions of square meters, and had a stable and high-quality consumer customer base, which could further shorten the time for "shop maintenance".
more than 100 brands have settled in, with diverse business formats
According to the person in charge of Yanda Oriental Plaza, the project has now joined hands with Hongyang to introduce international brands and layout new business formats to create an ideal quality space for consumers. Among the more than 100 brand matrices, it includes Wumart, China Film South, Huawei, Apple, Chow Tai Fook, CASIO, Adidas, NIKE, Haidilao, Starbucks, Xueersi, etc., covering a variety of business formats such as supermarkets, department stores, cinemas, education, and catering. In addition, there are free and flexible business formats such as 24-hour convenience stores and gourmet restaurants.
It is worth mentioning that Yanda Oriental Plaza is also a gathering place for "fireworks" merchants, which not only provides sufficient space for community shop business formats, but also brings a variety of food consumption options to the huge community residents' consumer group.
Yanda Oriental Plaza has a variety of business formats and has more than 100 brand matrices.
"Online shopping seeks convenience, offline physical shopping finds feelings. Living near this business district, it is also very comfortable to go to Hongyang Plaza to stroll. This kind of zero-distance shopping and leisure experience must exist." Li Min, the owner of Seoul Sweet City, said that she is raising funds recently and wants to buy a street-side shop in Yanda Oriental Plaza.
According to the manager of Yanda Oriental Plaza Marketing Department, as the end of the year approaches, the project will soon sell some existing shops on the street, with a construction area ranging from 52 square meters to 217 square meters.
Beijing News reporter Zhang Jian Picture source Photo provided by the company
Editor Yang Juanjuan Proofreading Li Shihui
Source: Beijing News
