Virtual Human is a virtual image with appearance characteristics and behavior patterns through technological means such as modeling, motion capture or AI, and is presented through display devices. The value created by virtual people is mainly to break the physical spatial limitations and provide more sense of immersion, participation and interaction. Half of 2022 has passed, and there have been many virtual people in the domestic market. They play a wide range of roles in all walks of life. Their images are different and their own characteristics are all left a deep impression on the public.
On October 31 last year, a video was posted online. There were many real people watching the virtual characters put on makeup. In this short two-minute video, the material content incorporates various technologies such as "suspense + beauty makeup + plot + late". The video quickly received more than 3 million likes, and the video account increased by millions of fans, which made the virtual blogger Liu Yexi popular. Liu Yexi once again allowed audiences from all walks of life to witness DY's revenue ceiling, and also allowed producers and brands to see a more commercially valuable virtual IP.
And on the first day of 2022, at the 2022 Jiangsu Satellite TV New Year's Eve concert held in Nanjing, there was also such a "special" guest: a virtual person synthesized using the most advanced technology, Teresa Teng appeared on the stage, performing " Big Fish ", "Small City Story" and "Strive on the Road of Life" with the well-known singer Zhoushen . This virtual Teresa Teng was used by Digital Kingdom Group Co., Ltd. "Mystique" Created by Live" technology, its singing voice is beautiful and lingering, and its expression is as good as the past, especially when the "Big Fish" is sung together, it immediately makes the audience feel that time and space are intertwined, and the emotional needs that have been squeezed into the hearts of fans for a long time are vented. Overall, the performance effect is extremely successful.
And in the first quarter of 2022, which was just over, another virtual person who could make a tide on the audience level was released. She is the regenerator Qingsnake in the mobile game " After Tomorrow ". Of course, the image of "green snake" was revealed as early as last year - at that time, the game did not pay much attention to her, and the players' initial impression of her was only one of the members of the core organization of the regenerator group "Dawn", she was cold and scheming, like a queen who ruled the wasteland.
originally thought that the influence of "green snake" would only be limited to the game level, but the official ambitions are probably not limited to this. Now, "green snake" is a virtual idol created by "After Tomorrow" based on the wasteland worldview, officially breaking the dimensional wall and meeting you and me in reality. It is foreseeable that based on the most front-end AI face-building technology and big data calculations at present, the "Green Snake" Queen will show her domineering but charming "Queen" style to everyone who can see her, like a real leader. And the official character about her is very likely to be a "pet blogger" who looks a bit irritable - after all, judging from the vlogs that have been released, she does have a pet leopard, Teresa, in the wasteland. All the characteristics are consistent with the psychological characteristics of the audiences of various short video platforms, and it is inevitable to become popular on the Internet.
Back to the topic itself, looking at the beginning of 2022, the creative enthusiasm of various industries around the virtual human track continues to rise. The above mentioned Liu Yexi, "Teres Teng", Qingshe, etc. are the best examples. According to the "2022 China Virtual Human Industry Development Research Report", the market scale output value and core output value driven by virtual humans will reach 186.61 billion yuan and 12.08 billion yuan respectively in 2022. It is not difficult to see that the virtual human industry will continue to maintain a steady growth trend in the future, and the prospects are very good.
