On April 10, 3Glasses, the first mass-produced VR headset developer in Asia, the pioneer of VR's first business model (offline experience point mode), and the leading Chinese VR industry company with 5,000 experience terminals in the country, joined hands with Digital Kingdom Group Co., Ltd. ("Digital Kingdom" or "Group", one of the world's largest virtual reality (VR) experience service providers, in Beijing 751D·PARK Fashion Design Plaza, with Digital Kingdom Group Co., Ltd. ("Digital Kingdom" or "Group", stock code: 547), and the pioneer Digital Kingdom Space (DDS), a pioneer in the field of digital images, jointly held a new product and industrial strategy launch conference called "See". Hundreds of industry guests, government, industry, capital and cultural elites witnessed the scene together - 3Glasses CEO Ms. Wang Jie and Digital Kingdom CEO and Mr. Xie An jointly released the world's first consumer-grade ultra-thin VR glasses "3Glasses X1".
(Picture: 3Glasses CEO Wang Jie and X1)
X1 has been accurately positioned as the "world's first consumer-grade ultra-thin VR glasses" that aims to open up the consumer market since its inception. Ms. Wang Jie, founder and CEO of 3Glasses, believes that thinness is an inevitable form for VR to enter the lives of the people; after 18 months of continuous research and development, X1 was officially launched on April 10 and was officially shipped to the public in mid-2019.
In the speech session of Mr. Xie An, CEO and Executive Director of Digital Kingdom, , the world's first 6 VR industry virtual spokesperson "Star" appeared for the first time at the press conference and interacted with the guests on the spot, allowing the guests present to personally feel the future of "everyone has their own virtual image" that can directly interact with the science fiction film "The No. 1 Player" which originally appeared in the science fiction film "The No. 1 Player", and also witnessed the world's leading virtual human technology strength of Digital Kingdom.
In the release of the global strategy for the Digital Kingdom, Xie An clarified the four major components of VFX (visual effects), VR (with "hardware + content + channel" as the core), virtual people, and original IP, and used "No. 1 Player" as an example to illustrate the current stage of VR development. The virtual content, virtual people, and hardware required for the virtual world in the "Oasis" is already the prototype of the "oasis" that can be truly experienced, and the future described in "Player No. 1" is no longer far away.
Xie An also made it clear in his speech that in the context of China's 5G technology leading the world and gradually becoming popular in life, VR, as a new "immersive" full interactive experience mode, will bring great convenience to work and life. For example, you can be at the scene of the football game at home, participate in education at home, remote holographic videos, and enter scenes in the movie... And this must-have, in this press conference, Digital Kingdom clearly positioned X1 as a cross-age product that "approaches consumers' lives".
The world's first virtual spokesperson Star
This press conference revolves around four parts: the release of the world's first consumer ultra-thin VR glasses X1 (new product), the VR practice of IP content (content), the landing form of the future VR industry (industry) and the global digital layout (strategy) of the digital kingdom; each link highlights "implementation". Since each partner participating in the "implementation" is the "number one player" in this field, it reveals the attitude of 3Glasses on the practical path of VR industrialization. From hardware products to content strategy to industrial implementation, 3Glasses takes the X1 release as the basis, clearly depicts the grand blueprint for VR industrialization, and takes the implementation with all its partners on the spot, taking a solid and stable first step.
During the on-site signing process, 3Glasses signed an IP with Dark Horse Comics, a leading global comic company that is "dedicated to creating an IP-centered international entertainment brand, and transforming high-quality IP into large-scale IPs through production, capital reserves and distribution channels." Strategic agreement on VR; it has signed a strategic cooperation agreement with the leading domestic VR content publisher " Digital Kingdom Space ", which owns offline VR theaters and has started to carry out offline theme VR park business, the leader in large space VR, and completed the signing of a strategic cooperation agreement with Shunwang Technology, a leading Internet cafe company, and officially announced the creation of the B2B2C experience VR industry sales model of "experience first and then payment" , so that consumers can place orders directly after the experience and take X1 home after the experience is available.
On-site signing session
press conference opened with a promotional film for the new micro-film product of the trilogy series of "Love is Seen", telling the stories of three families and X1 respectively. There are not many X1 shots in the film, but they all appear as key points for resolving conflicts and rebuilding emotions. High technology turns into a warm force, accompanying family and lovers to "see" each other, which is moving and makes the audience have a deeper understanding of X1's products. The promotional video explains the highlights of X1's core products such as home entertainment, thin and fashionable appearance, comfortable and light wearing, and can support mobile phones, portable special-shaped host A2, and home PCs. The choice is the opening screening on April 10, which also clearly reflects that 3Glasses will and a group of partners take the X1 series products as the starting point to bring light, comfortable, high-quality and affordable VR products into the daily lives of the people, keeping in mind the people-oriented technology, so that more families can enjoy the beautiful common vision and values of virtual reality. The "Love is See" series is co-directed by Shi Guoyi and Wu Danfeng. All the music, creativity, scripts, and shooting in the film are tailored for X1 by the two.
Love is to see the trilogy
"VR is the most natural interactive carrier in the 5G era, which can make our lives infinitely extended and more convenient; whether in cities with the best network conditions or mountainous areas with insufficient network coverage, only people-oriented can technology generate value. Wherever love is, X1 can be. This is 3Glasses X1’s original intention.”——Wu Danfeng
launch conference wonderful review
3GlassesNew product release
April 10, X1 officially unveiled to the public
The world’s first consumer-grade Ultra-thin VRGlassesGlasseshtml
3Glasses is the first partner of Qualcomm in the field of ultra-thin short-focus
BOE and 3Glasses jointly open ultra-thin VR optical modules to promote the iteration of VR industry
In the speech, Wang Jie first expressed his gratitude to the guests on the scene, and then began to trace the development history of VR. What is impressive is that at the meeting, Wang Jie compared the development history of VR industry with the mobile phone industry, and said that the world's first consumer-grade ultra-thin VR glasses 3Glasses The milestone of X1 for the popularization of the VR industry is just like the first mobile phone that has entered consumers widely: the world's first mobile phone with a cover lift, Motorola 8900, is a milestone of popularization of the mobile phone industry. The reason why
supports X1 is "light" and "thin" is because of 3Glasses' leading optics. In addition to the "visible" and beautiful industrial design, its weight and thickness achieved through optical technology breaks the recognition of the "heavy" of virtual reality equipment, which amazed the guests on the scene.
, head of VR business in Qualcomm China, Guo Peng,
, in the new X1 set, its first halter-shaped U-shaped convenient host A2 chip was jointly created with Qualcomm; Guo Peng, head of VR business in Qualcomm China, officially announced at the meeting that 3Glasses will be Qualcomm's first partner in the field of ultra-thin short-focus.
Guo Peng also mentioned that in addition to in-depth product cooperation, Qualcomm will also widely promote 3Glasses as the first partner of in the field of VR thin and short-focus, starting from X1 to jointly open up the future of consumer VR products.
BOE (BOE) display and sensor parts BG expert Zou Bin
X1 is the world's first consumer-grade ultra-thin VR glasses equipped with a short-focus lens consumer-grade ultra-thin VR glasses. uses a 2.1-inch short-focus screen specially made for small-sized VR displays, which is compatible with lightness and clarity to the greatest extent. At the
press conference, Zou Bin, a BG expert in display and sensor devices, which provides smart port products and professional services for information interaction and human health, talked about VR display solutions, and announced that 3Glasses will work with BOE to create optical algorithms and 2.1-inch short-focus screen standard modules, which will be open to global partners. It aims to promote the development process of the entire VR industry and achieve rapid iteration of hardware and large-scale application. In his live speech, Zou Bin also announced:
" and 3Glasses jointly opened ultra-light and thin VR optical modules to promote the iteration of the VR industry."
3Glasses Content implementation: Join hands with Dark Horse Comics to set the IP VR benchmark
Dark Horse Comics China General Manager and Vice President of WorldStar Media Cai Chao (Kyle Cai)
In 2018, 3Glasses has strategically married to Digital Kingdom Group Co., Ltd. ("Digital Kingdom" or "Group", one of the world's largest virtual reality (VR) experience service providers that have won 10 Oscars, and are committed to jointly creating an "oasis" world in virtual reality. In 2019, another exciting news in the content field was announced: Dark Horse Comics, which has won many Emmy Awards, Eisner Awards and Harvey Awards, will join hands with 3Glasses to conduct strategic cooperation in the VR/AR/MR field. This year, 3Glasses won the IP content agency rights of Dark Horse Comics in China (VR/AR/MR field). These familiar IPs: Hellboy, The Demonic, Return of Tarzan, 300 Warriors and other top-quality content will be used in the VR/AR/MR field in a protected manner, promoting the iteration and upgrading of the content in the virtual reality industry.
In October 2018, Shixiang Media announced that it had completed the acquisition of American Dark Horse Comics. This move will help Dark Horse Comics open up a new international market. More than 300 IP assets under Dark Horse Comics are introduced into the Chinese market. The two parties will work together to create an IP-centric international entertainment brand with full industrial chain, and transform high-quality IP into pan-entertainment mid-large IP through production, capital reserves and issuance channels. At present, it has involved film and television dramas, comics, games, theme parks, resorts, offline retail, etc., forming a commercial matrix of the entire industrial chain. At this press conference, Kyle Cai, general manager of Dark Horse Comics China and vice president of WorldShare Media, expressed his opinion: He believes that the time has come to IP VR. Based on this, Dark Horse Comics also chose to conduct in-depth cooperation with 3Glasses, which has the deepest understanding and clearest attitude towards IP VR in China.
3Glasses joins hands with Heima Comics to conduct strategic cooperation in the VR/MR field. Black Horse Comics and 3Glasses have created a new way of playing IP, and VR empowers the diversification of the IP industry.
3Glasses Industry landing: Cinema | Big Space | Internet Cafe ...
Help VR theater leader "Digital Kingdom Space" accelerate development speed
Help VR leader "No. 1 Play Cafe" to open offline entertainment experience benchmark
and Internet cafe leading enterprise "Shunwang Technology" jointly create the next generation of offline interactive entertainment model
3Glasses not only has leading experience in hardware innovation, but also an important promoter of the industry in terms of business model innovation in the VR industry. At the end of 2014, it pioneered the offline experience point business model and successfully won the "Best Business Model" award. 3Glasses started with systematized solutions as vertical industry services. It is well aware that VR has launched a consumer-level wave for all people, and industry-oriented services have always been what 3Glasses values the most. The consumer strategy adopted by the official release of the world's first consumer ultra-thin VR glasses 3Glasses X1 is not only to show the target consumer group X1's attitude and quality, but also hopes to lay a solid foundation for subsequent partners to face consumers, facilitate product sales and popularization, and use high-quality products, prices, services and customized systematic VR solutions for the industry to work with industry partners to let more people experience the beauty of virtual reality.
New Digital Image Field Trailblazer Digital Kingdom Space (DDS) CEO Zhang Ling
"3Glasses is an in-depth partner of DDS's next generation film and television entertainment experience mode."
New Digital Image Field Trailblazer Digital Kingdom Space (DDS) CEO Zhang Ling
As the co-publicator of this X1 press conference and one of the members of Digital Kingdom, DDS has been committed to the development of the new digital image field since its inception, creating a new social entertainment platform of the future through VR and AR. As the explorer and opener of the future cinema form, Digital Kingdom Space will continue to explore the ultimate form of the VR theater model in depth, opening up the C-end market for VR experience first and then consumption. Not only that, DDS is also building a virtual reality park, and it is necessary to make offline VR experience to the extreme and allow more consumers to understand high-quality VR experience through popularization. As an in-depth partner of Digital Kingdom Space, 3Glasses has welcomed the 5G era and brought consumers an extraordinary and ultimate audio-visual feast in film, television, entertainment and theater experience. Zhang Ling, CEO of Digital Kingdom Space, said in his speech: "3Glasses is an in-depth partner of DDS's next generation film and television entertainment experience model."
Yunyou Holdings Co., Ltd. Chairman and CEO of the Board of Directors and CEO of Yunyou Holdings Co., Ltd. Wang Dongfeng
"3Glasses will join forces with the number one play cafe to open China's first chain offline entertainment large space experience optimal entrance"
Yunyou Holdings Co., Ltd. Chairman and CEO of Wang Dongfeng
No. 1 play cafe is a VR chain brand under the Sky Group, focusing on VR large space multi-person real-time interactive products, based on self-developed IMPS (Infinite Multi-Target Positioning System) A super-large space multi-objective positioning system, and a multi-player interactive game developed using virtual reality technology. Players can use corresponding VR devices and interactive devices to realize multi-player confrontation interaction and social VR entertainment in the virtual world. The game has the characteristics of wireless walking, strong immersion, and supports multi-player online. It is currently the latest and most cost-effective VR offline entertainment solution. The number one live-action store has more than 40 offline experience stores around the world and is expected to expand to 350 physical stores by the end of 2019. The game venue covers an area of about 100 square meters, and the game mode is mainly based on 3V3 interactive confrontation. In the future, it will provide an online confrontation gameplay covering an area of 1000 square meters and up to 15V15. In addition to upgrading experience mode and quality, the number one playmaker also has strong R&D capabilities. Its current games are operating include four games: "Deadly Firepower", "Zombie Crazy", "Sword and Magic" and "Evil Spirits". The core gameplay covers multiple types such as multiplayer battles, multiplayer level breakthroughs, RPGs, etc. On this basis, the number one PlayKa plans to increase the number of games operated to 10 within the year, ensuring that new games can be launched every 3 months.
In 2019, the number one play cafe will join hands with 3Glasses to expand high-quality offline experience channels, work together to promote the implementation of mobile large space experience points, and build it into the best VR experience entrance in China and even the world. 3Glasses will provide comprehensive industry development solutions including but not limited to VR hardware, content, system IP, etc. based on the needs of the number one play cafe, helping the number one play cafe become a benchmark for the domestic multiplayer interactive gaming experience in large spaces. At the
press conference, Wang Dongfeng, Chairman and CEO of Yunyou Holdings Co., Ltd., expressed his opinion: Immersive experience will become the norm for games and entertainment. In strategic cooperation with 3Glasses, both parties will give full play to their respective advantages to achieve interoperability of software and hardware traffic and complementary product types and forms. In his speech, Wang Dongfeng clearly stated that "3Glasses will join hands with number one play to open China's first chain offline entertainment large space experience optimal entrance."
Internet cafe leading enterprise Shunwang Technology Chief Product Officer Zhao Liang
"3Glasses is Shunwang on the next generation One of the indispensable channel partners in the social transformation and upgrading of online service venues, the two parties will jointly create a new generation of offline social platforms for young people. "
, Chief Product Officer of Shunwang Technology, Zhao Liang, As one of the top 100 Internet companies in China with an industry share of 70%, Shunwang Technology has established itself in the Internet online service industry for 14 years, and the product system has covered hundreds of millions of netizens and more than 100,000 Internet service venues.As the first listed company in the industry, it is Shunwang Technology's consistent pursuit to keep pace with the development of technology, develop new technology products, and provide better products and services to the Internet service industry. In 2018, Shunwangyun, based on edge computing, allows the industry to break through the technical core in the "deep water" stage of transformation and upgrading, and use the "multiple, fast, good and save" product experience to help Internet service places reduce operating costs, improve Internet experience, increase Internet users' traffic and operating income, and help upgrade the industry's operating core. The cloud service model of Shunwangyun Storage Cloud has been implemented in many provinces and cities in China. At the same time, related applications based on Shunwangyun edge computing technology will also be implemented in China's Internet access service industry. In 2019, Shunwang will cooperate in depth with 3Glasses and reach a strategic cooperation agreement. In-depth cooperation of offline entertainment based on the VR industry, based on Shunwangyun's edge computing and 3Glasses' understanding of the future 5G market, and home users have strong application demand for VR content, and will take the lead in conducting application testing in Internet cafes and try to explore the Internet cafe VR theater model.
In this press conference, Zhao Liang, chief product officer of Shunwang Technology, mentioned in his speech that in 2019, he strongly supports the expansion and growth of new VR businesses in Internet service venues, and in the future cooperation, he adheres to the strategic goals of business growth, model innovation and industry deepening, and jointly promotes the diversification and extension of offline outlets' businesses.
5G era digital strategy (group capital)
CEO and executive director Xie An
"The 5G era is coming, 3Glasses X 1 will bring VR closer to home users. The prototype digital kingdom of "oasis" has been built, and today is a meaningful beginning."
As one of the world's largest providers of innovative visual effects and the world's largest virtual reality (VR) experience service, Digital Kingdom, which has won 10 Oscars, has invested RMB 240 million in the first phase in 2018, becoming one of the most important shareholder members of 3Glasses. In addition to 3Glasses' strong VR hardware strength, 3Glasses has won world-class Hollywood VR content production, 360 camera technology, VR cinema channels, capital market financing pipelines and resource advantages of national team shareholders in one fell swoop.
Xie An, CEO and Executive Director of Digital Kingdom
At this press conference,Xie An, CEO and Executive Director of Digital Kingdom, clearly expressed the future strategy of Digital Kingdom to the audience. The guests on the scene felt the shock of top special effects, the reality of virtual human technology, and the necessity of digital technology in the future in interactive experience. For X1, Xie An clearly stated:
"Consumer recognition is the key to the industry entering a period of rapid development. X1 will be We thought about a milestone product at the beginning of R&D. We believe that such a milestone product will be born in China. 5G is here, and the problems that once hindered the development of VR have been overcome one by one. China will be the leader in 5G and VR and even the cultural and entertainment industries. We will continue to implement this digital future path. "
When the press conference is about to end, the virtual person "Star" created by the Digital Kingdom made a surprise appearance, making the "serious" press conference closely related to technological innovation and industrial implementation much easier. "Star" is also the first virtual spokesperson for the global VR industry .
The first virtual spokesperson for the global VR industry Star
3Glasses CEO Wang Jie and Digital Kingdom CEO and Executive Director Xie An jointly launched a new logo. The meaning of the new logo is that all like-minded partners who firmly believe in the future development of VR have become the future of 3glasses.
Under the witness of on-site guests and media, the 3Glasses X1 new product launch conference was successfully concluded.
