The market strategy of canceling the "mini" version of iPhone and increasing the screen for the basic model has no effect on improving Apple sales this year. is said to have issued notices to several supply chain partners, demanding a reduction in the production of iPhone 14 Plus. However, the tech giant's goal is to reach the total shipment target of new models by 2022, which is up to 90 million units.
Unexpected sales downturn forced Apple's supply chain partners and channel vendors to reduce the production of iPhone 14 Plus by 40%. Earlier, we reported that Pegatron, one of Apple's assembly partners, had to reduce orders by 90%, and frozen the recruitment plan just three days after announcing that it began hiring more employees. To make up for this loss, it is believed that Apple will ask it to abandon the production of the iPhone 14 and iPhone 14 Plus and focus more on the "Pro" model, which is also the largest production cut requirement for suppliers in Apple's history. A report published on
DigiTimes said the losses forced the iPhone 14 Plus to be revised to reduce it to 10 million units in 2022. However, compared with smartphones produced by companies such as Google, this sales figure is still relatively positive, but considering that Apple has a goal to maintain, this figure looks worse. Fortunately, the success of iPhone 14 Pro and iPhone 14 Pro Max provided enough comfort for Apple. More sales of the iPhone 14 Pro and iPhone 14 Pro Max, which sells between $999 and $1599, means Apple has a greater opportunity to improve product profit margins and average selling price (ASP) in its financial report, which should be a healthy indicator for shareholders. As for the iPhone 14 Plus, although it has been praised by multiple media outlets for its adoption of multiple configuration upgrades, it seems that other factors have also influenced people's purchasing decisions.
Normally, large-screen smartphones are very keen on customers, but this time, the rising inflation has swallowed up the savings of millions of residents around the world, preventing them from swapping for a new iPhone. After seeing more sincere improvements and upgrades to the iPhone 14 Pro and iPhone 14 Pro Max, these customers may move towards spending more money on a more advanced version.
