A few days ago, Poly Development Holdings Group Co., Ltd. (hereinafter referred to as "Poly Development") released its 2019 social responsibility report. This is the social responsibility report that Poly Development has published to the public for the 12th consecutive year.
As one of the earliest companies in China to publicly publish corporate social responsibility reports, Poly Development insists on protecting the interests of all relevant parties with continuous and high-quality development, and continuously consolidates and improves the three-in-one corporate social responsibility management system of "economic responsibility, social responsibility, and environmental responsibility", and achieves harmonious coexistence with the human settlement society and the natural environment.
read Poly Development's 2019 annual social responsibility report. Poly Development has always taken responsibility as a central enterprise, is at the forefront of urban construction and development, practices social responsibility, preserves and increases the value of state-owned assets, achieves more returns for shareholders, and creates a better life for customers... A brilliant social responsibility report card, a responsible and conscientious enterprise is vividly presented to us.
1. The four key performances demonstrate the responsibility of central enterprises
In 2019, Poly Development, combined with the new trends in the industry and new market characteristics, steadily promoted the development strategy of the "real-generating and dynamic development platform", and insisted on real estate investment and development as the main focus, and comprehensive services and real estate finance as the wings.
Under this background, Poly Development made great progress in 2019, with its business scale continuing to grow, paying taxes up to 10 billion yuan, absorbing social labor, and sharing benefits with shareholders.
The scale and influence of the enterprise continue to grow! In recent years, Poly Development's business scale has continued to grow, producing greater social influence and social value. In 2019, the sales scale steadily increased to 461.8 billion yuan, an increase of 14%; the operating income was 235.9 billion yuan, an increase of 21%; the net profit attributable to shareholders was 28 billion yuan, an increase of 48%; the opening and completion of real estate also continued to grow, with the newly started area of 49.83 million square meters and the completed area of 29.73 million square meters.
2019 Poly Development paid 44.7 billion yuan in taxes! Tax payment is the most basic social responsibility of enterprises. Poly Development has always adhered to honest operation and tax payment in accordance with the law. In 2019, the tax payment reached 44.7 billion yuan, and in the past five years, it has paid more than 100 billion yuan. This is particularly eye-catching in the industry and means that it has created more social wealth and played a role in demonstrating and driving responsibility.
has continuously created jobs, and the number of employees has increased by 21 times since its listing! assumes social responsibility and solves social problems. With the expansion of the scale of enterprises, Poly develops continuously creates employment opportunities for society and becomes an important support for stabilizing employment. By the end of 2019, Poly Development's number of employees exceeded 56,000, providing more than 2,600 jobs for graduates.
maintains a high cash dividend scale and proportion! Poly Development also focuses on creating and sharing with stakeholders, bringing positive value impact to shareholders. Since its listing, it has accumulated cash dividends of 37 billion yuan, accounting for 114% of the cumulative equity financing. Among them, the dividends were 9.8 billion yuan in 2019, with a dividend ratio of 35%. The scale and proportion of cash dividends are both at a high level among A-share real estate companies.
2. "Three major roles and two major persistences" inject a sense of mission into enterprises
As the vanguard of the central enterprise industry, Poly Development adheres to the responsibilities and responsibilities of central enterprises, and accurately refines its positioning into the three major roles of - aspiring to become the vanguard of family and country construction, a peer of a better life, and a pioneer of the new industry ecology.
According to the 2019 social responsibility report released by Poly Development, Poly Development focuses on three major roles, focusing on real estate investment and development, comprehensive services and real estate finance as its wings, and adheres to and adheres to the original aspirations of the enterprise and the responsibilities of central enterprises.
insist on deepening real estate investment and development
Under the guidance of the policy of "housing for living, not for speculation", Poly Development has established that real estate investment and development is a firm main business direction, and continues to create a diversified residential supply system covering commercial housing, affordable housing , rental housing, etc., so as to achieve that residents have their own houses, improve living experience, and improve urban environment.
report data shows that as of the end of 2019, Poly Development's real estate projects covered 114 cities, of which 10 new cities entered in 2019, 706 projects under construction and planned, and an area under construction of 131.58 million square meters.
Poly Development is also one of the first companies to participate in the construction of affordable housing. As of the end of 2019, among the projects under construction, there were more than 110 projects involving the construction of affordable housing, with a total planned construction area of more than 7.8 million square meters, including nearly 100,000 affordable housing units.
Poly Development responds to both rental and sales and Talent Apartment policies
Poly Development also actively responds to both rental and sales and talent apartment policies. Poly Apartment has more than 30 projects in operation and has reserved more than 15,000 houses.
adheres to the starting point of real estate investment and development, Poly Development focuses on the brand vision of its peers with a better life, cultivates real estate industry chain business, continuously improves market-oriented competitiveness, creates new profit growth points, and improves comprehensive service layout.
Poly Development takes industrial chain value mining and asset management as the main line, and develops property, agency, business management, construction, exhibition, cultural tourism, health care, education, apartment and other sectors. At the same time, based on industrial financial services, it improves the scale and market-oriented capabilities of real estate fund management, and increases coordination with the main business and diversified industries through mergers and acquisitions funds, asset securitization, industrial funds, etc.
In this process, the "Poly Property" listed in 2019 and the "surrendering experts" who are at the forefront are worth paying attention to.
Poly Development’s property management platform is listed, and through property services, it strives to create a more quality and more valuable happy life, assumes the role of the main participant in grassroots social governance, and opens a new stage of "real-mobile development platform".
Poly Development actively explores new public service management
In 2019, Poly Property's contract management area reached 498 million square meters, with 1,490 contract management projects, covering 170 cities in 29 provinces, municipalities and autonomous regions across the country. The management formats cover residential communities, commercial and office buildings, public and other properties.
Poly Development is also a "oldering expert" at the forefront. With healthy elderly care as the core, it strives to integrate medical care and nursing, and has achieved diversified layouts in the fields of institutional elderly care, community elderly care, elderly-friendly products, health industry exhibitions, pension finance, etc.
Increase investment in building operation of elderly care facilities
As of the end of 2019, 6 elderly care institutions have been opened, with multiple micro-community elderly care institutions deployed, covering key cities in North China, East China, South China , Southwest and other regions.
Based on the social responsibility of central enterprises, Poly Development is committed to exploring the future of elderly care. Poly Development develops its first urban-level medical and nursing flagship complex - Guangzhou Tianyue Hexihui, which will be officially put into operation in July. The project covers a total area of 26,000 square meters. It consists of a diversified and multidisciplinary professional operation team. It provides elderly people with various services including clothing, food, housing, transportation, travel, entertainment and medical care, and tailor-made personalized cultural and entertainment activities to fully meet the spiritual life needs. It can be called a "template for high-end nursing homes"!
Guangzhou Tianyue Hexihui renderings
In addition, taking professional exhibitions in the field of big health as a starting point, Poly Development took the lead in creating high-quality professional exhibitions, and it hosted the China International Aging Industry Expo and has now become China's most influential international Aging Industry Expo. The exhibition scale of the Old Expo has reached 22,000 square meters, and more than 20 summits and forums have been held, bringing together 300 elderly industry units from more than 20 countries and regions around the world to participate in the exhibition.
China International Aging Industry Expo is China's most influential international Aging Industry Expo
3. A pioneer in the development of green real estate. Nationally certified green buildings reach one million square meters
Green development is related to high-quality economic development and ecological environment protection, and is also one of the most universal people's livelihood and welfare. Therefore, green development is a necessary meaning in the development of enterprises.
In 2011, Poly Development first proposed the development strategy of green real estate in the industry and integrated the concept of green building.Starting from September 1 of that year, newly started ordinary residential and commercial public construction projects across the country must meet the national green building one-star standard.
As of the end of 2019, Poly Development has completed the certification of 39 national green building projects with a certification area of 7.39 million square meters; of which 1 Green Building Samsung design logo has a certification area of 522,500 square meters; and 14 Green Building two-star design logo has a certification area of 2.228 million square meters.
htmlFor more than 0 years, Poly Development has thoroughly implemented the concept of green development, integrated new environmental protection technologies such as energy conservation and emission reduction into daily production and operation, actively adopted green building and green construction technologies, advocated green office, created a green community, and continuously optimized the construction environment and office environment.
In terms of green buildings, environmental and qualification requirements are included in the supplier screening process to guide suppliers to improve quality and pay attention to environmental protection. Develop new energy-saving and environmental protection industries in project planning, and at the same time create a three-dimensional greening system. Actively respond to the country's call to promote "sponge city", use technology to reduce the impact of development, and achieve the construction requirements of protecting the urban water environment.
Arbor Day organizes large-scale park greening and replanting work
In terms of operations, vigorously promotes garbage classification; actively creates water-saving communities to apply for water-saving; promotes community greening actions, etc. Poly Development initiated a green office activity, starting from the aspects of saving water, electricity, paper and green travel, and called on employees to create a friendly office environment.
4, innovate targeted poverty alleviation model, unite your heart and soul to help fight the epidemic
As the leader of state-owned enterprises, Poly Development earnestly fulfills the responsibilities of central enterprises to targeted poverty alleviation , and continues to carry out poverty alleviation work through financial assistance, employment assistance, consumption assistance, etc., to achieve "poverty alleviation first, poverty alleviation must be helpful for intellectual assistance", and in 2019, it has achieved 330 million yuan in investment in industrial investment funds for poor areas of central enterprises.
In 2018, Poly innovatively launched the "training + employment" targeted poverty alleviation model - Spark Plan. With the goal of "training one person, one job, and one poverty alleviation" , in 2019, the third phase of the Spark Class provided a total of Poly Property jobs to 193 children of poor households.
Starlight Class Students participated in CCTV program
With the help of Poly and the Fund, based on art education, Poly Group continues to operate more than 40 "Dream Art Classroom" schools in 26 provinces and cities, directly benefiting more than 12,000 students; actively participate in green charity and create projects such as "Rural Ecological Campus Plan", "Ten Yuan Plan", and "Million Forest Plan".
In the fight against poverty, on the one hand, by broadening the channels for increasing agricultural product income, we have purchased nearly 3.53 million yuan of agricultural products in designated poverty alleviation areas throughout the year, helping 13,000 poor households to increase their income.
On the other hand, actively responded to the rural revitalization strategy, donated a total of 10 million yuan to the Guangdong Charity Federation this year for environmental improvement projects in poor villages in the province, as well as "beautiful villages" and rural revitalization projects.
In addition, we will increase the efforts to provide counterpart assistance to Tibet, invest in the construction of the Linzhi Polyatu Hotel, and make precise efforts to develop tourism.
It is worth mentioning that when the new crown pneumonia outbreak at the beginning of this year, Poly Group quickly donated 20 million yuan to help fight the epidemic; Poly Development donated 165 categories of daily necessities with a total value of 36 million yuan, and overseas fully purchased 18,000 medical masks, 9,000 protective clothing and other epidemic prevention materials, and more than 3 million yuan of employees' donations, and focused on donating money to fight the epidemic.
5. Looking ahead, Poly Development maintains high-quality and steady growth
After 40 years of development, the golden age of real estate industry's winning streak has gradually passed, entering the second half of market contraction, and the trend of differentiation of real estate companies has become more and more obvious in a series of majeure factors in 2020. For Poly Development, which has strong strength, opportunities and challenges in the future "chaotic times" are equally conspicuous.
In 2019, Poly Development's net revenue and profit hit a new high, a year-on-year increase of 43.61%, and its revenue performance also reached 461.8 billion yuan. This is a affirmation for Poly Development.In the future, Poly Development will continue to maintain its own pace, adhere to the business segment layout model of "mainly real estate investment and development, and comprehensive services and real estate finance as the wings", continue to focus on and deepen its roots in core urban agglomerations, and achieve high-quality and steady growth.
In the main business of real estate development, we must continue to build a diversified residential supply system covering commercial housing, affordable housing, rental housing, etc.; adhere to the professionalization of social services, strictly control the quality of products and supporting facilities, and provide customers with high-quality, full-chain, multi-faceted living experience and high-quality services.
In terms of talent training, we inherit the talent concept of "culture-based, growth first", and forge elite soldiers and strong generals through a diverse training-driven system, a smooth career development channel, and a complete salary and welfare system.
In terms of practicing charity and environmental protection responsibilities, we adhere to the principle of "poverty alleviation first to help one's ambition, and poverty alleviation must help one's intelligence", and continue to devote ourselves to public welfare and charity; and thoroughly implement the concept of green development such as green buildings in every aspect of business and production.
