Original UK Fortune British Fortune 2022-07-05 22:26:41 Posted in the UK
International fast-moving consumer goods giant Unilever (Unilever) in the historical ancient town of Kingston, Kingston, southwest London, recently started construction.
According to the plan, the new headquarters of Unilever will be fully completed by the end of 2024, so as to merge 2,000 employees at five office locations including the Global Administration Center of Victoria Embankment in central London to work in the new global headquarters in Kingston.
Thousand-year-old town will add 2,000 high-income professional elites
Recently, British developer Cube Real Estate and LCN Capital Partners signed an agreement worth 250 million pounds, officially launching the construction of Eden Campus, a global new headquarters park in Unilever, located in the center of Kingston, southwest London.
In October 2020, Unilever officially announced that it would relocate its global headquarters in central London to the Royal Kingston Administrative Region 18 kilometers from central London. This move will add at least 2,000 high-income professionals to the center of Kingston Town.
Under the planning permit, Unilever's new headquarters campus includes two interconnected office buildings, 115 residential units and a new parking lot with 360 parking spaces.
The Planning Committee of the Kingston Administrative Region Council approved the planning permit for Eden Campus in March 2021. The developer Cube further cooperated with the jurisdiction council to continuously improve the project's sustainable development such as zero carbon emissions. After the completion of Eden Campus, the new global headquarters of Unilever, will directly add 2,000 high-income professionals to the Kingston town center. If the families of some employees are added, it is expected to bring a population growth of 1.2%-1.5% to Kingston, which currently has about 170,000 residents. It is bound to significantly increase the demand for residential properties.
Today, the editor of "British Fortune" will share with you the Royal Exchange Kingston residential project that is separated from Unilever's new global headquarters.
Royal Exchange Kingston project is a 5-6-minute walk to Kingston Railway Station. The project is separated from the £400 million upgraded Eden Walk shopping mall and the new headquarters plot of Unilever.
Currently, the main construction of several residential buildings in Royal Exchange Kingston has been completed, and the earliest group of residents will start moving in one after another in August this year.
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Royal Kingston Region Highlight Express:
- All-UK Gold School District, Niu Jian admission rate is the second in the UK, and London is the first in .Kingston has two public high schools in Niu Jian, which has an enrollment rate of more than 20%;
- one of the most suitable areas for living in the UK and London, residents have the highest life satisfaction and high safety ;
- , the birthplace of the Kingdom of England, , the oldest royal naming area in the UK (there are only 5 named "royal" in the UK);
- super-large royal parks surround , and walk 5 minutes to the banks of the Thames;
- Yanhe Park and the town center of the river, the specialty restaurants and bars gather;
- The largest shopping center area in southwest London , John Lewis and other well-known department stores, famous chain brands, independent shops, and large supermarkets are concentrated, and life is extremely convenient;
- has developed existing transportation, 4440 minutes to the city center Waterloo transportation hub;
- planned Crossrail 2. Confirm to set up a site in Kingston, and has huge room for additional value-added housing prices ;
- Kingston University is located, attracting 16,000 students from all over the world
- .5 billion pounds of funding, including 400 million pounds of Eden Walk shopping center is upgraded and renovated;
- As a millennium royal ancient town in London, the area has extremely shortage of development land;
- is expected to see a 14% increase in rent in Kingston in the next five years.
- Southwest London traditional residential blocks, development land is very scarce, especially in the town center, Royal Exchange Kingston is the only newly built residence that can be handed over in the next few years;
- is separated from Unilever's new headquarters and is close to Kingston University, providing sufficient and high-quality tenants for the project;
- London Gold School District, local buyers/ Tenants are also rushing to pursue them;
- is close to the Thames River and many large park green spaces. The neighborhood is very livable, catering to the living needs since the epidemic;
- The largest urban center in southwest London provides a wealth of shopping, dining, leisure and entertainment options.
"all-round" residential block in southwest London
is ushering in a £1.5 billion upgrade investment
As a traditional and wealthy community in London, England, Kingston upon Thames, located 10 miles southwest of the city center, is a gold medal residential block with excellent living facilities, natural environment, economic employment, educational resources, entertainment and leisure, health index, etc.
There is no noise in the city center here, but you can enjoy a rich and diverse shopping experience comparable to the city center; you can feel the beauty and livability of nature up close without long-distance travel; there is no set off by famous London landmarks here, but you can feel the vitality of the birthplace of the Kingdom of England on the banks of the Thames, and it is also one of the oldest royal administrative regions in the UK.
In the next few years, the Kingston area will also usher in a large-scale upgrade and renovation investment of £1.5 billion, including the Eden Walk shopping center worth £400 million, Kingston Railway Station upgrade and renovation, including projects such as Eden Campus, the new global headquarters of Unilever, which welcomes the world's fast-moving consumer goods giant.
The current total residents of Kingston District are about 177,000, of which 26% are tenants. Over the next five years, especially with the 2,000 new staff at Unilever headquarters, it provides a huge rental market for Kingston property investors.
However, the Kingston area is quite scarce, which means that the supply of rental property inventory will be far behind the rental demand.
The well-known gold medal school district in the UK
The additional value-added potential of housing prices
In addition to the student party and white-collar executives who are close to the water, as the London Gold Medal School District, the Kingston area also attracts a large number of family tenants with children. Focusing on education is not just a feature of Chinese parents, but also British parents.
In the UK, if you want your child to attend a free public school, the admission rules are based on the principle of proximity of the residence address (rentals are also proximity principles). Therefore, whether it is housing prices or rents, real estate near high-quality key primary and secondary schools have obvious additional value.
All middle schools in Kingston district are rated Outstanding and Good, and 9 schools are among the best 10% of the same-class schools in the UK. Among them, the famous Tiffin Girl (Girl's High School) and Tiffin School (Bomen's High School) have always ranked among the top 50 public high schools in the UK for many years, and the admission rate of Oxford and Cambridge remains between 15% and 27%.
In terms of private schools, Kingston and its neighboring areas have gathered many top-ranked private day/boarding schools, such as Kingston Grammar School, Surbiton High School, which the Queen has visited many times.
Due to the intensive focus of key public and private schools, the results of students in the Kingston area have also been at the leading position. According to statistics from Sutton Trust, an authoritative UK education foundation, the admission rate of Oxford and Cambridge students in Kingston ranks first in London and second in the UK.
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In addition to high-quality primary and secondary education resources, this is also the location of Kingston University.
Kingston University is one of the 200 young universities in the world, with the art major among the top in the industry and is also one of the second-ranked business universities in the UK. It is certified by AACSB and ranks among the top 5% of global business schools, attracting more than 16,000 students from all over the world.
Picture description: Designed by GRAFTON Architecture, Kingston University TOWN HOUSE was selected as the RIBA Best British Architecture of 2021.
Like other universities in the UK, Kingston University only provides a certain number of dormitories for first-year undergraduate and graduate students, and students in other grades must solve their accommodation on their own. Therefore, Kingston University students have been the main force in the rental market in the area.
The largest urban center in southwest London
Rich leisure and entertainment shopping resources
When choosing a location, in addition to the first consideration of convenience when going to work and school, the second important thing is the convenience when living in this neighborhood, such as whether there are enough supermarkets to meet the market shopping needs, and are there any rich restaurants and bars to improve life and relax? In this regard, the Kingston area is also very friendly to tenants.
Although located near London, Kingston's convenience in life is no less than that in the city center. After more than a thousand years of development and accumulation, Kingston has very rich and complete commercial facilities and is the largest urban center in southwest London. This place not only meets the shopping needs of local residents, but also is an important shopping destination for residents in surrounding neighborhoods, such as Richmond and Sutton.
In addition to a traditional commercial street that is hundreds of meters long and brings together dozens of shops, Kingston Town Center also has three major shopping centers and an independent John Lewis department store.
many stores that can only be found in the city center, and can be found in Kingston, such as Apple direct stores, Uniqlo, West elms, etc. The side highlights the strong consumption capacity of local residents and the popularity of Kingston Business.
The open-air market in front of the All Saints Church has obtained royal license more than 800 years ago and has continued to this day. Every weekend, it is also a pleasure for local residents to go to the market to buy fresh fruits and vegetables, or taste delicious food.
In terms of dining, the center of Kingston town and the banks of the Thames are gathered in many restaurants, bars and cafes. Castle Street is known as the "brunch street" and has at least 10 restaurants on both sides.
is also very convenient for Chinese families to live in Kingston. Within a dozen minutes of driving in the town center, there are also a large storage membership supermarket Costco and several large Asian food supermarkets.
Super livable living area
River Thames/Three Royal Parks blessed
There are many livable neighborhoods in London, but not many like Kingston have 3 large parks and the Thames River. Since the epidemic, many tenants/buyers have reconsidered their living needs and are more yearning for neighborhoods like Kingston with large areas of green space and excellent livability.
surrounds the center of Kingston town. Within a dozen minutes' walk or about five minutes' drive, there are at least three super-large Royal Parks, namely Hampton Court Palace Park and Bushy Park; and Richmond Park, the largest royal forest park in London.
is different from the downtown river section. The Thames River flows through Kings immediately and moves north and south. The river water is clear and flat, and it is also the main place for water sports in the Kingston area. The trails along the river are not only beautiful in the scenery, but also have many restaurants and cafes, making them a great place to relax.
There are green spaces, and there are usually public free semi-enclosed children's playgrounds. It is these facilities that make Kingston the perfect choice for raising children and raising children.
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Important commuting neighborhood in London
Although Kingston belongs to the 6th district of Transportation, convenient transportation facilities still make it one of the important commuting residential neighborhoods in London. From Kingston Station, you can reach Waterloo Railway Station in central London in 28 minutes.
can easily transfer from Waterloo to West End, Chinatown, King's Cross, Financial City, Canary Wharf and other places. During peak hours, Waterloo Station has an average train to Kingston every 10 minutes. What is more worthy of investors' concern is that Crossrail 2, which has obtained government approval, has also confirmed to set up a site in Kingston, which will further shorten the commuting time from Kingston to downtown in the future. For the property market along the route, a significant reduction in commuting time often means an additional increase in housing prices. If you drive from Kingston, you can easily get to the southeastern coast of England, Heathrow Airport, Gatway Airport and other places.
Home parent-child resources selections many
Enhance community aggregation
If location, transportation and life support are enough to attract high-quality tenants to choose Kingston, then the colorful entertainment and leisure options will make these tenants willing to stay in the local area for a long time.
From surfing, boating, equestrianism, to cricket, tennis, golf, Kingston has leisure and entertainment facilities suitable for all ages.
The top Coombe Hill golf club in Kingston District gathers golf enthusiasts from London and the world, with an annual membership fee of about £8,000.
If you have a party with friends and family on weekends, you can choose to watch a newly released blockbuster movie on the Odeon Cinema opposite the train station, or enjoy a wonderful performance at the Rose Theatre.
At The Rotunda opposite the Eden Walk shopping center and the railway station, you can also make an appointment with three or five friends to challenge the exciting escape room.
The only new housing project in the center of Kingston town
Royal Exchange Kingston
Royal Exchange Kingston, developed by Berkeley Group, the top UK developer, is the only new residential project in the central area of Kingston. It is a rare high-quality residential project in the traditional gold medal school district in London.
Royal Exchange Kingston project is a 5-6-minute walk to Kingston Railway Station. The project is separated from the £400 million upgraded Eden Walk shopping mall and the new headquarters plot of Unilever. The plot where
was once the location of the old post office in Kingston and the telephone program-controlled exchange building. To protect the historical traces of the Kingston area, these two national Grade II protected buildings will be retained as supporting commercial spaces and shared office spaces for the community.
community is equipped with 24-hour concierge service, a private movie room, a resident gym, a private meeting room, an electric car charging pile, and two private garden-view courtyards.
Royal Exchange Kingston has a wide range of apartments, including single apartments and 1-3 bedroom apartments. All apartments are handed over in fine decoration and are equipped with full kitchen appliances, providing a scarce modern and modern lifestyle for the historic ancient town.
Editor's summary:
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(The content of this article is original in Chinese by British Wealth (formerly known as "British Real Estate Weekly"). The information is referenced from project developers, the official websites of the jurisdiction and other institutions or information websites. Forwarding on WeChat, the source must be indicated: British Wealth. The content in the article is only industry information. Please follow professional legal advice in actual investment)
