A new round of epidemic has broken out in many places in China since the beginning of this year, and the wine and travel industry has suffered varying degrees of impact, especially in medium and high-risk areas, which are the most significant difficulties. In order to alleviate the pressure on the hotel industry and reasonably and effectively alleviate the difficulties of the hotel industry, since February, from national ministries and commissions to local governments, the service industry relief policies for the hotel industry, including the hotel industry, have been successively introduced to help the industry recover. As a leading hotel in China, Jinjiang Hotel (China region) has also taken the lead in introducing a number of support policies to "reduce", "exempt", "relieve" and "help" in the industry. While solving the urgent needs of franchisees for cash flow , it also plans recovery strategies to support franchisees to achieve sustainable development.
Currently, some hotels have begun to resume normal operations to varying degrees depending on the improvement of the epidemic situation. Requisitioned hotels will be lifted from requisitions one after another in the future and return to the market environment. In order to help franchised hotels, especially hotels in areas that are more affected by the epidemic, reduce the burden and achieve rapid recovery, Jinjiang Hotel (China Region) has recently launched a series of long-term precise support plans to concentrate the platform's advantageous resources and pay full attention to the business recovery of franchised hotels.
takes "worry-free" as the indicator to carry out special inspections and acceptance
"I heard that this was once an isolated hotel, would it be unsafe?" Perhaps many consumers have such concerns. During special periods, people pay special attention to travel health and safety. According to local governments and disease control requirements, all hotel employees must hold a negative nucleic acid test certificate and be vaccinated before they can take up their posts.
In order to allow customers to stay "worry-free", Jinjiang Hotel (China Region) regards customer safety as the top priority. It requires Fuye Hotel to strictly implement the special inspection and acceptance of epidemic prevention and control formulated by Jinjiang Hotel (China Region) quality management department on the premise of meeting the local disease control and health prevention departments' verification and re-inspection standards and completing the self-inspection of the "Comprehensive Operation Quality Inspection". It is revealed that the special inspection mainly focuses on eight dimensions such as the improvement of the prevention and control system, sufficient prevention and control conditions, facilities and equipment inspection, hygiene requirements, employee management, , food safety, visual control, form management, etc., and only after completing the verification and inspection at each level can you apply to resume business. Fully guarantee the guest's stay experience from four dimensions: personal safety, cleaning safety, food safety, and facility safety, and do everything possible to eliminate health and safety hazards.
As the epidemic prevention and control work continues to upgrade, Jinjiang Hotel (China Region) immediately coordinated more than 5,000 hotels to launch the "Safe and Live" product, building a safe harbor for customers from various aspects such as safe protection, safe environment, safe experience and safe living.
In a hotel with "safety living", employees need to measure their body temperature, clean their hands, and fully disinfect before they can take up work, and wear masks scientifically throughout the work. In addition, while strictly implementing high-frequency disinfection and cleaning in public areas such as hotel door handles, elevator buttons, tables and chairs, guest rooms will be more focused and detailed in all aspects, and used room cards will be recycled for centralized disinfection. All hotels will minimize contact with everyone as much as possible. Some smart hotel will provide guests with contactless smart services such as self-service check-in machines, further reducing the risk of virus transmission and comprehensively protecting the health and safety of every customer.
In addition, Jinjiang Hotel (China Region) also provides a complete set of scientific implementation plans for the rapid resumption of business in the special inspection and acceptance form to the store, a reference for the reserve of protective materials, and detailed operational guidelines formulated in four aspects, including quality specifications, hardware guarantee, performance arrangement, and personnel management according to the resumption timeline, providing a complete set of scientific implementation plans for the rapid resumption of business in the Jiezheng Hotel. "The hotel arrangement is considered from the perspective of our Fuye store, and it provides us with timely help." said the owner of a franchise store in Hangzhou.
"Stay at ease" all-round traffic support, long-term support to promote recovery and promote recovery
After the release of the requisition, Jinjiang Hotel (China Region) will provide hotels with priority online official website support to help hotels resume online business as soon as possible, and tailor-made comprehensive traffic support for them in various platforms such as direct sales channels, distribution channels, business and travel channels, membership systems.
Relying on WeHotel's 180 million high-quality membership resources, the hotel will not only receive the top support for the ranking of official direct sales channels such as Jinjiang Hotel APP, but will also receive more homepage special displays, as well as Jinjiang Member Club, Platform and various brands Weibo and official account headline tweet resource locations. Provide more targeted traffic push to meet customer needs for customers who have historical desire to consume, as well as members and fans who have expired and not consumed. Jinjiang Hotel (China Region) also focused on compiling direct sales channel operation courseware to strengthen the training of employees of the re-employment store, helping stores sort out and analyze basic direct sales operation data and important project data, giving professional operation management guidance and suggestions, and giving stores a "fishing".
In addition, the Jinjiang Hotel (China Region) corporate large customer team has served more than 5,000 customers of state-owned enterprises and industry-leading enterprises across the country. In order to provide one-stop service solutions for business travel enterprise customers, and to accurately deliver enterprise customer resources to local franchise hotels, next, in addition to launching the "City of Epidemic Recovery" special event poster on the Jinjiang Hotel Official Website Enterprise Edition and Jinjiang Hotel Business Travel WeChat official account, it will also further attract traffic to hotels by establishing fixed-price targeted cooperation with enterprises, short-term promotion and discount activities. At the same time, we will provide key publicity and support for hotel tweets for areas and cities with severe epidemics, and use the Jinjiang Hotel Business and Tourism team to actively carry out hotel discount activities according to the resources of major customers in the country's five major regions and key city-level cities. These measures will allow corporate customers to better understand the core advantages of Jinjiang Hotel (China Region) brands and build a bridge of cooperation between corporate customers and stores. In terms of distribution channels,
will provide channel-specific traffic support to hotels through existing traffic diversion tools, so as to gain channel-specific exposure resource locations and crown resources, break the hotel's regular display rules in the channel, and mark and highlight the labels on the hotel reservation page of the distribution channel APP to attract high-quality customers to accurately position them. In addition, Jinjiang Hotel (China Region) and WeHotel will continue to launch live broadcasts and promotions on various platforms, and use various forms such as external cross-border cooperative brands to increase the number of hotel exposures and reservations in multiple dimensions.
Hotel's post-epidemic recovery is a long-term process. In addition to all-round drainage and support, Jinjiang Hotel (China Region) has also formulated an annual promotion support plan for Fuye Hotel. At the end of March, the first store promotion activity for the unblocking and reopening of business was launched. The event was themed "Spring Outing Welfare" and covered popular cities such as Xi'an, Chengdu, Guangzhou, and Hangzhou. The "Stay Live" continuous accommodation promotion activity launched in early April was prominently exposed in Jinjiang Hotel APP and mini program homepage, and social media channels were concentrated on publicity and promotion. The 5,300+ stores participating in the event received millions of traffic exposure support. It is revealed that in addition to continuing to carry out special activities on epidemic prevention and security throughout the year, Jinjiang Hotel (China Region) will also integrate various promotion resources to create a series of grass planting strategies for clearing the areas of "tourism, food, and accommodation", and support and promote the recovery of store operations in a long time.
A series of product, activity and traffic support measures that followed were also unanimously supported and affirmed by owners of franchise stores. An owner of a franchise store in Shenzhen said, "This action in Jinjiang is like a timely rain. The long-term drought of the store is raining, and we look forward to bringing the best results."
uses "help" to protect cash flow as the lifeline
In the face of the epidemic, Jinjiang Hotel (China Region) practices its internal strength and seizes opportunities from crisis difficulties with the franchise owners and hotels, and turns crisis into opportunities.
Jinjiang has always been committed to the research and development of brand innovation, experience and manufacturing. The "one center and three platforms" including Jinjiang Global Innovation Center are not only an important tool to help franchisees overcome difficulties, but also a growth engine to support the future development of hotels.
On the Jinjiang global procurement platform, consumption first, repayment later, and approval efficiently, and credit limits are given for material procurement; the system process in the new store settlement module is optimized to create an efficient platform, change the rules of previous monthly settlement cycles, and speed up the repayment cycle to ensure the working capital of franchisees. At the same time, in order to support franchisees in medium and high-risk areas to renovate hotels after the epidemic hits hard, the financial service fast channel is also ready to support the decoration loan business.
is particularly worth mentioning that the launch of the Jinjiang Global Hotel Transaction Service Platform mini program will realize the service closed loop of hotel investment and transactions throughout the life cycle, allowing more people to see the asset value of the hotel and allow hotel property rights transactions to flow healthily.
As an important part of China's service industry, the hotel industry is also a key industry for the development of urban tourism industry. When epidemic prevention becomes the norm, the hotel industry needs to constantly adapt to new changes and new life. The more difficult it is, the more "cultivating". In addition to a series of measures to help hotels "rescue themselves", Jinjiang Hotel (China Region) has also set up a "support zone" on the "Jinjiang Hotel Investment and Franchise" official account platform, and immediately shared with franchisees the policies issued by the provincial and municipal governments to help enterprises and alleviate difficulties, and assist all franchised hotels to receive timely support.
