2018-12-15 11:29 | Zhejiang News Client | Reporter Chen Caiyan

Culture empowerment, consumption upgrade, and cheer for a better life. For five consecutive days from December 14 to 18, the 2018 first Cultural Consumption Festival grandly kicked off at the Zhejiang Exhibition Hall.
After careful preparation for half a year, we have built a cultural and creative market for you at the Zhejiang Exhibition Hall. In the five-day exhibition, nearly 50 immersive interactive experience activities have been held in the four major exhibition areas of "Theme IP Pavilion", "Beautiful Life Pavilion", "Cultural and Entertainment Market" and "Liberal Life", nearly 100 cultural and creative cultural and cultural museums, calligraphy, painting and seal carving, jade and jewellery, purple clay ceramics and other brands from all over the country, built a youthful and more friendly cultural consumption platform. You can visit the "big IP" of the cultural and museum industry that sells cute things, and meet famous artists who send gifts on site, Taotao cultural and creative cultural relics from all over the country - strolling and playing is the main theme of the Cultural Consumption Festival. We have carefully sorted out a must-play check-in strategy for this, please check it out!
Likes, the "IP" in the cultural and museum world are collectively cute
The "IP" in the cultural and museum world has been gathered, bringing you rich and wonderful cultural and creative products, which are innovative and interesting, and integrating cultural elements into it. Let everyone enjoy the process of art and bring it home. Here, the cold Forbidden City has become more intimate, the traditional Zhejiang Expo is more down-to-earth, and the 90-year-old China Academy of Fine Arts is more young.
As a derivative brand of the "big IP" Forbidden City, My Heart • Forbidden City Food will bring the Forbidden City version of the macaron and the imperial brocade box for the palace. Especially this brocade box, designed by "Lan Ying Chengguan Picture", big red kesi painted eight balls of plum, orchid, bamboo and chrysanthemum robe, "Embroidered Peony and Pheasant Picture Scroll", etc., can store manual books, stationery, lipstick, succulents, etc.
As a representative of Jiangsu and Zhejiang cultural treasures, the gold-combination collection version of Huang Gongwang's " Fuchun Mountain Residence " brought by the Zhejiang Provincial Museum is definitely worth watching, and is created by gold, natural Hetian jade, rosewood, natural agate, etc.! The "Zhebei Expo Series" also has a collection of calligraphy and painting series. The " Ten Scenery of West Lake " series includes round fans, makeup bags, tableware, suitcases, etc., and the "Wenlange" series products, etc.
Xiling Seal Society·Hangzhou Calligraphy and Painting Club focuses on the "Six Presidents' Pen". The pen tip is carefully designed based on the writing habits of the six presidents. The pen is engraved with the avatars, signatures, calligraphy, seal carving works of the six presidents, etc., and is a collection of high-quality works with cultural connotations.
Buy, buy, buy, buy, buy, shop, happy shopping in the cultural and creative market
Baohualou Heshuifa Art Museum is the masterpiece "Spring in China" specially drawn by Heshuifa for the exhibition! The Baohualou series of artistic derivatives will be grandly made. The Hub pen, the new literati purple clay teapot and white tea tea ceremony designed and inscription by He Shuifa are quite representative.
Zhu Bingren bronze brings Zhu Bingren's molten copper art work "Burning Sunflower ", paying tribute to Van Gogh's representative work "Sunflower" with a high temperature of 1080°. A series of purely hand-polished copper daily utensils are the characteristics of "Zhu Bingren bronze", including copper pots, tea trays, tea jars, etc.
China Academy of Fine Arts Dunpin is a comprehensive high-end cultural and creative brand founded by the Academy of Fine Arts. The most eye-catching thing this time is a colored transparent PVC bag called "Apollo". There are also Gome Road series of cultural and creative products, including silk scarves, cloth bags, storage bags, mobile phone cases, etc.
Xiaofeng Bookstore launched Feng Zikai series of cultural and creative products, including portable small plate incense burners, environmentally friendly cloth bags, umbrellas, etc. Among them, "Feng Zikai Comic Calendar 2019" includes nearly 370 paintings by Mr. Feng Zikai, covering almost all his paintings in his life.
Second floor cultural relics market brings together special cultural relics from all over the world, including fully handmade purple clay teapots from China's "Cao Capital" Yixing , handmade Jiankangs from Jianyang, Fujian, jade ancient beads from Tibet, and agarwood from Southeast Asia. You can buy and play now, or book online at Weipaitang and deliver the goods to your home.
play, interactive experience, hi-sky
6 performances, 5 lectures, 5 DIY activities and 21 lottery draws... The nearly 50 interactive experience activities will create a carnival atmosphere of cultural consumption carnival on site. The elderly and children can have fun here, which is especially suitable for weekend family trips.
LEGO Activity Center has moved the experience class to the exhibition hall. Children can experience LEGO education equipment of all ages, buy the latest LEGO sets, and observe how the balls shuttle among the LEGO blocks, and watch robot football matches to see how the robot completes complex movements such as movement, dribbling, shooting.
The Meimei Lecture Hall of the China Academy of Fine Arts brings a distinctive artistic experience course, which not only allows you to make jewelry, round fans, and vases on site, but also write couplets and practice calligraphy. At the scene, Meimeiyi City will also officially open.
Mantu Photography·Haima Physical Photo Studio has created a red and blue bus, focusing on holiday themes, and invites you to take your family and friends to check in. Not only will there be a shooting experience on site, but a 12% discount on HIMO gift cards will also be launched. Nantai Kenting X hippocampal coffee is also ready.
There are also a series of DIY activities on site, waiting for you with skillful hands. "Tianxia Handicraft" will take the children to create sand bottle paintings and creative origami together. "Wang's Hand Creation" brings handmade items from craftsmen in Guizhou, southeastern Qianxi, Kashgar, Xinjiang, Hami , Yunnan Nujiang and other places, and also teaches embroidery on site.
When you are tired of shopping, just take a look at the children's drama "Three Little Pigs" brought by Happy Twist, or enjoy traditional dramas together - Yue Opera "Dream of Red Mansions" and Kunqu Opera " White Snake Legend ", which are all excellent.
Finally, don’t forget to take photos and check in at the fallen leaf exhibition in Wulin Square . The Falling Leaf Exhibition was created by the China Academy of Fine Arts and will be created at the Wulin Plaza. The 2018 Cultural Consumption Festival mascot "Qilin", with Alibaba's "Snow Leopard", Wahaha's "Habao", Yibiantang's "Teapot", Weipaitang's "Auction Hammer" and Daily Business Daily's "Shangbao" successfully transformed. Wulin Plaza presents a touch of winter golden.
Attachment: 2018 Cultural Consumption Festival Event Schedule


