is known as the king of variety shows. Not only is his career at its peak, but his annual income of his side job is also as high as 1 billion. He is a kung fu superstar, born in a movie family, and is also the senior brother of the yuan family, which occupies half of the Hong Kong film industry. Two people who were originally unmatched, but they started to fight in a disagreement recently, which made people wonder what kind of grudges this is?
Whether it is the variety show king Wu Zongxian or the kung fu superstar Sammo Hung , they are all big names in the entertainment industry, and what they lack the least is money. However, recently, there was a video about them "clashing each other" for the game that made Douyin hit. Unexpectedly, after Sammo Hung endorsed "Heroes of the Royal City", Wu Zongxian followed closely behind.
held a divine weapon and wrapped around his body, and he was soaring and powerful without anger. Looking at Master Hong’s mighty and domineering game image, Brother Xian finally couldn’t help but want to be a real hero. So he chose to endorse the same game as Master Hong without hesitation. Then, this creative video of the advertisement was circulated throughout the Internet.
The leaders of the industry to which Mr. Hong and Brother Xian belong, are idols in the minds of countless audiences. Most people still have their impression of them in variety shows and movies. When they suddenly endorsed the game, it really made many people confused. Could it be that they also have an "economic crisis"?
The trend of celebrities doing brainwashing endorsements for games was triggered by Stephen Chow 's golden partner Lin Zicong in 2014. At that time, Lin Zicong, who endorsed a certain game, was ruthlessly criticized by "National Husband" Wang Sicong . However, although the response from the outside world is very loud, it does not affect the more and more celebrities joining the game endorsement camp.
After that, the game advertisements jointly sponsored by Zhang Jiahui and Louis Koo and Louis Koo also created Internet hot words such as "Za Zha Hui" and "new version of ship". There are also big-name stars such as Wu Zhenyu , Wu Mengda , Ma Li , Lin Chiling , Chen He, Donnie Yen , Liu Ye , Wu Jing, Yue Yunpeng and other places.
To this day, the public has increased its immunity to advertising, which requires brands and spokespersons to innovate and create new ways to attract users. As a result, the celebrity status of game endorsement stars is getting higher and higher. Jackie Chan, Wu Zongxian, and even Sammo Hung, who can only be humble in front of him, were convinced by the magic of game manufacturers, and he has also entered the game endorsement circle.
Although it is common for big-name celebrities to endorse games, the post-90s and post-0s , the main players of gamers, are extremely tricky in taste. Will they be willing to accept and pay?
For young people born in the 1990s and 2000s, they not only pay attention to the picture quality and gameplay of the game, but also pay attention to whether the manufacturers behind the game are giants and whether the themes of the game are novel enough. It would be better if the mobile games they are still transplanted from professional game platforms such as Steam. Although they don’t play well sometimes, they just have a high-end, atmospheric and up-to-date feeling.
So, although the mobile game "Heroes of the Royal City" is exquisite in graphics and considerable investment, it is still difficult to seize the attention of the post-90s and post-00s at the first time due to previous games of the same category. When they are familiar with idols such as Wu Zongxian and Sammo Hung are linked to games, they are the first to think of the previous web game advertisements, and on the other hand, they are lamenting the world of rich people. They really want to know who the big guy behind this game manufacturer is, and they can spend huge sums of money to invite so many big stars as endorsements.
As we all know, Wu Zongxian is a genius variety show host. In the hosting industry, his funny style cannot be replaced by anyone, and he has a very business acumen and has also developed a side job, which is also booming. At first, he did not recover after failing to invest in LEDs. He transferred his factory to the mainland and started making massagers, vacuum cleaners and weight loss products. His annual income reached 1 billion, exceeding the income of his industry.
Seeing this, some netizens sighed: "I will clean up and go home to retire. How much time will I spend as a game endorsement?"
But everyone doesn't know that in recent years, Wu Zongxian has often had the idea of quitting the entertainment industry, and even repeatedly shouted to reduce the program. Some netizens speculated that Brother Xian simply wanted to use this method to increase the hosting fee for himself.
The income of the side business has exceeded that of Wu Zongxian, who is the only one. It is simply unnecessary to raise the hosting fee for himself in this way. It is very likely that he is busy with business and has been overwhelmed by various programs and activities. Perhaps endorsing "Heroes of the Royal City" is a way for him to adjust himself. When a celebrity endorses a game, it is impossible not to contact the game. In this way, one can play the game and relax yourself, and the other can earn enough advertising fees. I think even Jack Ma’s father wouldn’t have the money to come to him, so he doesn’t want it, right?
"Heroes of the Royal City" has an self-evident position in the hearts of players born in the 1970s and 1980s. It has no complicated operations but only light and convenient gameplay. Perhaps, "Heroes of the King" successfully evokes Wu Zongxian's memories, not to mention that the exaggerated advertising slogans of this type of game can become a "meme" that can be popular on the entire network by just talking about it. Wu Zongxian is another variety show king who is good at making funny and blurt out just one joke. It is perfect for endorsement of "Heroes of the King".
So, the reason why celebrities endorse the game is far more than just trying to support their families. It is very likely that people want to reduce the pressure by endorsing games, want to get some new things, and want to find some childhood memories... What's more, big names like Brother Xian and Mr. Hong who have a lot of money have no time to sit down and play "Honor of Kings" with you anytime, anywhere. Maybe before you have time to buy the equipment, you have already been dragged out by your agent to make a trip. After thinking about it, it is still the simple and rough chopping in "The Legend of the King" that does not waste time. Do you think it makes sense?
