Trendyol was founded in 2010. It is the most famous online fashion retailer in Türkiye and one of the largest and fastest growing mobile e-commerce platforms in Türkiye, the Middle East and North Africa. Trendyol only involves e-commerce business, does not have offline stores or malls, and 97% of its traffic comes from Türkiye. Alibaba invested in 2018 to gain control of Trendyol, with a shareholding ratio of 86.5%. The homepage address of Trendyol's official website is: https://www.trendyol.com/
What platform is Trendyol? How about the Trendyol platform? What platform is
Trendyol? How about the Trendyol platform?
The Middle East e-commerce market has grown strongly in recent years, and more and more cross-border sellers are deploying in the Middle East, a rare blue ocean market. Although Middle East e-commerce is still a blue ocean, its current situation can be described as "split": Souq was acquired by Amazon, JollyChic was trapped, Shein and Fordeal entered the offensive, as of July 2021, the platform with the largest number of visits to the Middle East platform is Trendyol from Turkey, which occupies a leading position in this fragmented e-commerce market. The Trendyol platform was originally established as an online fashion retailer. It has now expanded many categories, including electronics, household goods, food, health and jewelry, etc., and has sold more than 150 million products.
related data shows that as of 2020, the number of sellers on the Trendyol platform was about 98,000, of which 97,000 were small and medium-sized enterprises, and a total of 347 million products were sold. The platform has 19.3 million active customers and the number of active users is growing very fast. With Alibaba's support, Trendyol currently serves more than 30 million customers, delivering more than 1 million packages per day. The advantages of opening a store on the Trendyol platform are: 1. Trendyol has its own express delivery network Trendyol Express, which provides one-hour grocery delivery services in some areas; 2. Supports well-developed ecosystems, with knowledge bases, training activities and approved third-party solution providers. 3. It has more advantages for Chinese sellers. Women's products, children's products, sports, shoes, accessories, electronic products, etc. are all hot-selling products on the platform.
Trendyol Can Chinese sellers do it? Trendyol's entry conditions, what is the best thing to sell when opening a store in Trendyol?
Trendyol Can Chinese sellers do it? Trendyol's entry conditions, what is the best thing to sell when opening a store in Trendyol?
In August last year, Trendyol completed a USD 1.5 billion financing, becoming Turkey's first decameron (referring to a company that was established for less than 10 years but has a market value of more than 10 billion USD), with a valuation of USD 16.5 billion, ranking among the highest valuation of private technology companies in Europe. So can Chinese sellers open stores in Trendyol? Yes, but because Trendyol does not currently support foreign companies to settle in, the conditions for Trendyol's entry are that only companies registered in Turkey can sell products on the platform. If Chinese sellers want to settle in and open a store, they can establish a physical company in Türkiye or cooperate with partners. Therefore, the conditions for opening a store in Trendyol is that it has a corporate qualification in Turkey. Individuals do not meet the requirements. The Trendyol platform does not support individual registration and opening a store.
If the conditions are met, Chinese sellers can click on the "Sales Products" text in the upper right corner of the homepage of Trendyol official website, click the yellow button to start, and fill in the company-related information as required, including company profile, category of sales in Trendyol, fill in the authorized person information (including name, email, contact number, etc.), sales and operation-related information. After filling in the above three major contents, you can click the yellow button to save and wait for the review of the Trendyol platform. At present, Türkiye's Internet penetration rate is growing rapidly, and the smartphone penetration rate is higher than the global average. The population is showing a continuous growth trend, and the overall trend is towards younger, with huge growth potential for e-commerce. So, what products are best to open a store on the Trendyol platform? What products in China are easy to sell in Türkiye?
An epidemic has changed lives. Türkiye's "home economy" has developed rapidly. The most popular among young Turkish people is Made in China. They like to keep up with fashion and are keen on buying the latest products. 3C electronics and media are currently Türkiye's main product category, accounting for US$2.26 billion in market share, followed by furniture and appliances, generating US$1.18 billion in sales.The media here refers to intangible products that use online as the medium, such as paid music downloads, e-books, etc. The strong "money-making" ability of the Trendyol platform also shows that the platform has great potential. Trendyol's growth rate in 2021 reached 68%. Sellers who want to enter the blue ocean market in Turkey and the Middle East can consider the Trendyol platform. How to collect the supply of goods in
Trendyol? Supports copying and collection on the same platform, Trendyol's product launch tool, Trendyol distribution software
, developed by Trendyol's multi-purpose assistant, is an excellent Trendyol third-party ERP software and an assistant software that is essential for merchants doing e-commerce business. Trendyol moving software can copy and collect and publish shopping products from shopping malls built with shopex, ecshop, Shopee, Ozon, Wish, Lazada, Joom, Walmart, Jumia, 11Street, Naver, Gmarket, Coupang, Auction, Taiwan Lotte, Japan Lotte, Japan Amazon, Yahoo Japan Shopping, Japan WOWMA, Yahoo! Qimo Auction, Open-air Auction, PChome... or use shopex, ecshop, Shoplazza Storemaker, opencart, Zen-cart, Magento, Shopify, Ueeshop, etc. in batches and copy and collect them into your own Trendyol store.
publishes the most products to each store in Trendyol with the least time, so as to enable multiple stores to be shipped at the same time. It is especially suitable for merchants with many stores in Trendyol, and also suitable for Trendyol's store group sellers. Sellers don’t need to worry about different languages at all. Trendyol’s loading software will automatically translate the product language into the language of the target market. If you need to select products, you can automatically grab popular products such as Amazon, wish, and eBay as a reference for opening a store to select products. In addition, Universal Assistant supports customized software and sends the collection and customization requirements to its official website customer service.
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