Group Company is a corporate legal entity consortium composed of the parent company, subsidiary company, shareholder company and other members, with capital as the main link, parent and subsidiary company as the main body, and group articles of association as the common norm of conduct. The group company also symbolizes scale and strength, which is also the dream of many entrepreneurs. The image of the group company will become a growing role model and totem of subsidiaries to a certain extent. It is precisely because of its importance. When naming a group, you should also pay attention to the tone and connotation of the group company's name.
Important principles for naming high-end and atmospheric group
A group-type enterprise must be cautious in naming a group enterprise. It must not only be individual, but also be concise and clear, with rich connotations. It should also be thick, grand and elegant. Tanming will further analyze what the group name is.
1. Group naming should be concise and capable
Communication power is the primary consideration for all institutions and organizations. As a group company, there should be higher requirements in the process of shaping communication power. In addition to being simple, it should be capable and refreshing. It makes it easy for the audience to interpret internally and externally. You cannot use obscure, unfamiliar names to pursue uniqueness and connotation in order to one-sidedly. Names that are not conducive to the preaching will greatly affect the group's popularity and influence.
2. The group name must have a pattern
Group company is a role model and banner of each subsidiary, playing a leading and guiding role. This requires that the group naming has height, thickness, breadth and pattern. No longer pay attention to the expression of core business functions and industrial attributes. For example. Taobao, Tmall , Alipay , novice, Hema, whale tube, Dingding , Platted Brother all come from the description of its own business and industry attributes. It tends to be brand value in a certain field and cannot bear Teacher Ma’s huge business empire. Therefore, they all belong to Alibaba . This familiar name with great business inclusiveness.
For example, Huawei name comes from "Focus on China and make a difference", while ZTE comes from the lofty mission of "Rejuvenation of China".
Conditions for establishing a group company
. The registered capital of the parent company (core enterprise) of the enterprise group is more than RMB 50 million, and it has at least 5 subsidiaries;
. The total registered capital of the parent company (core enterprise) and its subsidiaries is more than RMB 100 million;
. The parent company (core enterprise) of the enterprise group should be registered as a limited liability company or Co., Ltd. ; national-owned enterprise can form an enterprise group as a core enterprise, but the registered capital should be more than RMB 100 million;
4. The group member units all have legal person qualifications.
How to get the name of the group company?
group naming method decrypts
, naming a group company with a place name. This is easy to understand. That is, it is named after the city or regional characteristics of the company. Such as: Changjiang Group Company, Taishan Group Company , Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Eu Mineral Beverage Company, etc. This kind of naming is more common in the early stages of market economy .
as the group company named after the place name
, and take the group company name with auspicious and happy things.
such as; Panda Electronics Group, Monkey King Group, Chunlan Group, Linghua Group , Ruiyou Group, Jinlu Group, Haima Furniture Shopping Mall, etc. The advantage is that the name makes the group vivid and easy to remember.
. Name the group with the business philosophy
If it is a general enterprise or a group enterprise, it is all operated by people and deals with people. In addition to business values and interests, communication between emotions and values is also extremely important. Therefore, you can also try to leave this mark in the group company name, which will produce excellent communication effects, and even emotional resonance .
such as: New Hope Group , Xiehe Group, Lenovo Group , Linghui Group, etc.
4. The group was named by the name of the subsidiary
The group was born before it was established, and there must be a relatively powerful business entity. And years of operation have also given it a good reputation and mass base, and its strength has supported the dream of "group". So if its name is concise, inclusive and patterned. This subsidiary can be used directly to name the group name.
Group named relatively atmospheric
Hengyu Baosheng
Hongde Zhulong
Itancheng
Baoniu Ruixin
Song En Honghai
Shouheng Jirong
Chengmei Jinwei
Luman Huinong
Meilian Henghe
Group company name Daquan high-end atmosphere
Huahan Construction Group
Zhongzheng Energy Group
Zhonghan Holding Group
Elephant Decoration Group
Hanchao Technology Group
Guangying Technology Group
Dongming Industrial Group
html l1 Weike Testing Group
Zhongbang Cable Group
Huishan Materials Group
Deen Consulting Group
Jiayue Materials Group
Fosun Technology Group
Baopeng Construction Group
Zerui Technology Group
Tongfang Water Group
good names are rooted in strategy, not fantasy. If you still have no idea how to choose a group name, you can discuss it with Tanming further.
