Nikkei News reported on the 24th that due to the increase in production by major supplier LG Display (LGD), the price of TV OLED panels has also accelerated the decline. The price decline this quarter (October-December) has expanded to about 5%, shrinking for the second consecutive quarter, and it is estimated that prices may continue to fall in the future.
There has always been a shortage of OLED TV panel supply, which has also led to the price of OLED panels always being high. However, as the production line of OLED panels continues to expand, the price of OLED panels has continued to show a downward tone due to mass production effects. Although the epidemic has caused the rise in panel prices, overall, the price of OLED panels has fallen by 20% in the past two years.
Nikkei reported that panel factories and TV factories usually negotiate and finalize prices every quarter. The wholesale price of 65-inch TV OLED panels, which are indicator products, fell 4% from the previous quarter (down $35) to about $805 per piece, and the 55-inch product with the largest circulation also fell 5% (down $25) to about $475 per piece.
LGD began mass-producing OLED panels for large-size TVs such as 55-inch TVs in 2020, and then gradually increased its production. The current annual shipment of LGD OLED panels has increased by 70% to 7.5 million compared with 2020 (4.5 million pieces). Some industry insiders said that it is estimated that the shipment of LGD OLED panels will further increase to 10.5 million pieces in 2022, which will inevitably further reduce the price of OLED panels. The decline in the price of OLED panels of the core components of
TV has brought about a decline in the overall price of OLED TVs, bringing the sales of OLED TVs to a new level. In October this year, the latest data from the market research firm Omdia showed that the sales growth trend of OLED TVs this year was obvious, with sales of 4.24 million units in the first three quarters, exceeding the data of 3.65 million units sold for the whole year last year.
Previously, Omdia expected that the sales of OLED TVs in 2021 will be 5.8 million units, and at the end of June it will increase its estimated sales to 6.1 million units, and recently raised its estimated sales to 6.5 million units again. All this stems from the market's optimistic attitude towards the OLED TV field.
Yang Fan, founder of Baixing Home Appliance Network and senior media person in the home appliance industry, said: "The production capacity of OLED panels has been continuously expanded, which has gradually decreased the cost of equal allocation. The price of OLED panels has also ushered in a significant loosening, which will further promote the popularity of OLED TVs. In addition to consumers' preference for OLED TVs, it will further promote the development of the OLED TV industry."
It is worth mentioning that in 2019, Samsung Display (SDC) announced an investment of 13.1 trillion won (about 78 billion yuan) for the production line construction and research and development of QD-OLED TV panels. After two years of research and development and trial production, mass production has been achieved, helping to accelerate the popularization of OLED TVs.
In addition, on November 16, TCL Huaxing Optoelectronics (hereinafter referred to as "TCL Huaxing") released 5 new display technologies and display products at its global display ecosystem conference. Among them, the 65-inch 8K inkjet printing OLED is currently the world's largest OLED panel based on printing technology. Inkjet printing OLED seems to be becoming another way to promote the development of OLED TVs.
Qunzhi Consulting predicts that the global shipment of OLED TV panels will reach 7.3 million pieces in 2021, and is expected to increase to 10.5 million pieces in 2022; OLED display panels are expected to ship 300,000 pieces in 2022. The diversification of
OLED panel supply sources will thus solve a series of problems such as supply chain security, price, and logistics, and ultimately greatly ripen the OLED product market.
With the joint promotion of all forces, OLED TV ushered in counter-trend growth.
