Key information
Although buyers and brands are becoming more diverse, the minimalist concept of less being more is still the key to the Berlin Premium and Seek exhibitions. The number of items in each series is significantly smaller than in previous seasons. The brand hopes to build a one-stop shopping platform for buyers with few but excellent products and visual displays. Although the reduction in
passenger flow cannot be ignored, from a positive perspective, visitors have gained a more relaxed and pleasant exhibition environment, as well as the opportunity to carefully observe the product and interact one-on-one with the brand.
Key information
Contrast color: bright colors are particularly eye-catching, and many brightly colored full-body styles quickly became the focus of this season. The unique color combination injects a lot of new ideas into common bright colors.
Casual trend: Casual and casual trends dominate the design. Many designers choose to use casual elements to reshape business-oriented styles. Masculine business stripes are used to match cotton bubble yarn or washed base cloth to show a soft everyday style.
Girl cool feeling: As we expected, the feminine soft style returns. The ladylike style that is popular on the 2017/18 autumn and winter catwalk is still very popular in the spring and summer of 2018. To retain a hint of stylish coolness to the look, the designer decorates the box-shaped outline with modern ruffles and incorporates the full floral print into a loose jumpsuit design, which works best when paired with flat-heeled sandals and sneakers.
Stripe Mixed and Matched: Although the print is not the highlight of the 2018 Berlin Exhibition, the stripes are an exception. From workplace pinstripes and traditional nautical stripes to eye-catching messy stripes, this print is both commercialized and has a forward-looking charm
New nautical wind
This enduring spring and summer theme continues to change, striving to give people new ideas. The rope-patterned straps and strings make the fashion style more fashionable, see Haikure's design; the mass-sensitive trousers are inspired by the undulating sails, showing the romance and softness of the nautical style to the fullest. The commercially valuable Brittany stripes return, contrasting necklines and traditional color-matched Benbu ruffles make it look brand new.
Practical style of tooling
Soft and delicate elements put on a layer of practical coat for the theme. The structural shape and streamlined outline are perfectly integrated to create a trendy tooling that is both simple and modern. Practical details such as multi-pocket design, double-needle stitching and drawstring laces are used to embellish the garment. Using single colors such as military green and denim blue, paired with practical neutral colors, can make the neat and casual look in store marketing stand out.
Tea Party
Although the Berlin exhibition focuses on casual trends, there is still a series of playful and cute feminine looks that attract people's attention. The soft elements such as miniature messy prints, notched hems, and layered ruffles on the soft pleated bottom edge have become the key to creating a trendy summer festival look. Paul Joe Sister's full-print jumpsuits and strap skirt are the best reflection of the retro and soft trends of the 1970s.
Luxury and casual
The unpredictable sports theme continues to blur the line between youth street wear and functional sports wear. Comfortable and luxurious sportswear replaces the authentic sports look and becomes the new favorite of this season. Exquisite details are particularly important, with eye-catching stripes used to decorate loose and comfortable fine-pitch sweaters; soft pleats are used by August Alive to embellish their daily grey items.
sports style dress
sports style series emphasizes comfort and luxury, so many evening wear elements appear in the design of sportswear/day wear mixed styles. Multiple ideas bring a new interpretation, and sports-style dresses are born. This item first appeared in the Valentino 2018 vacation series and has now penetrated into various exhibitions. A mix of casual sports details and modern tailored looks makes this traditional sports item look brand new.
Business shirt
Since Balenciaga brought the shirt back to the fashion stage in autumn and winter 2016/17, we have been paying attention to how this must-have evolved from classic vector sense and deconstruction.The 2018 spring and summer shirt is particularly soft, with the outlined seam pleats, waist straps and stripes on the low neckline design, all transforming from a masculine business style to soft pinstripes and simple thick stripes. Classic shirts will last forever.
Side striped pants
Side striped pants are popular again. After the pre-season vacation catwalk of various fashion brands shines, this item will continue to sweep the 2018 spring and summer market. In order to reshape casual sweatpants, the brand has not only used traditional side stripes, but also added trademark text or buttons to renovate this essential sports item. Some brands have also used leggings contours to design side striped trousers to promote the return of this commercial contour in the market.
Soft blue
The blue derived from tannin is presented with a soft light and bright color, which is not only universal but also versatile. These dark or light tannin blues are suitable for different fabrics, whether it is high-end suede and luxurious satin, or transparent chiffon and casual cotton, which can inject soft charm into the item. Whether it is used to create a full body look or mix and match with this season's popular neutral colors, it can make the store's product display look refreshed.
gray-white khaki
gray-white khaki replaced the olive green khaki in autumn and winter of 2017/18, becoming the first choice for color matching for practical summer styles. It is at the heart of this season’s neutral palette, and is not only suitable for practical themes, but also an ideal commercial color choice for cross-season styles from spring to early fall.
Off-white
From cream printed cotton color to faded bright white, the mix of various off-white colors has become the key trend of the 2018 Spring and Summer Exhibition. These colors not only make casual sportswear more modern, but also inject a touch of soft charm into structural workwear. Comparing local patterns creates a street style; dull gun buttons or black double-needle stitching make the item look simpler and more formal.
red and pink contrast
Whether it is used for printing design or creating matching color stripes and contrasting color splicing, the mix and match combination of these two popular colors will become the biggest color highlights in spring and summer 2018. The uncompromising effect is the key. Instead of mixing the two colors, Twist Tango enhances the personality charm and commercial appeal of the look through a series of contrasting color single-pieces.
Alternative stripes
As analyzed in the 2018 Spring and Summer Purchasing Guide, stripes have returned again and are given a variety of styling and appearance. Traditional stripes add interest to casual items; clever interpretation of the nautical theme of the inlay and improved stripes is the key to creating a novel vacation style. The contrasting colors are quite eye-catching, and the slightly formal fashion items become more fashionable under its embellishment.
