Investment and Financing News The longest May Day holiday in twelve years has ended. Data shows that this year, this year, the May Day holiday received a total of 115 million domestic tourists and achieved domestic tourism revenue of 47.56 billion yuan. As the domestic epidemic comes to an end, rigid demand for business and travel has recovered, and the pace of recovery in the hotel industry will gradually accelerate.
Recently, the new Chinese theme chain hotel project on the investment and financing industry platform has accumulated years of experience and designed new hotel products and laid out the Hainan hotel market through customer experience as the core element. Recently, the investment and financing industry interviewed Mr. Wang Zhenxi, the founder of the project.
Investment and Financing World: Mr. Wang, what is the reason that made you start this project?
Wang Zhenxi: I have been in the hotel industry for 23 years and have been working in star hotels. In 2010, I joined Kangnian International Hotel Management Group and served as human resources director, project director and general manager of the store.
html’s more than 0 years of hotel experience have given me a lot of my own understanding and ideas about this industry. We not only provide customers with a simple place to eat and board, but also create a life experience outside of home for customers during the check-in process, which is a concentrating and upgrading of life attitude or feelings. So, in 2016, I decided to create my own hotel and inn brand, combining my past experience with my understanding of the hotel and strong style elements, and instilling them in my works.
Investment and Financing World: Can you introduce the new Chinese-themed hotel chain project in Xiahaikou?
Wang Zhenxi: Yuefu Inn will officially open in May 2020. Its style is characterized by new Chinese style, integrating many modern fashion elements into traditional Chinese culture, with the theme of Jianghu and "intellectual" and "emptiness" as the business philosophy. It means to jump out of the three realms and not in the five elements.
Inn is located on the bustling Guomao Road, a 10-minute walk from Jinghua City, Yixin City, and the CR Vientiane City under construction. There are many restaurants and entertainment venues around it, and it is the most popular nightclub gathering place in Haikou, including Suhe Bar , Oscar Bar, Bloom Bar, Fun Bar, etc. In addition, the inn is about 15 minutes' drive from Xiuying Pier, Riding Tower Old Street, and EMU Station. It is about 35 minutes' drive from the airport and Holiday Beach .
A journey to Yue Mansion has a guest in a foreign land, and has a half life of achievements and fame. There are as many ups and downs as there are passers-by in the world. The tea is ready, waiting for you to tell me!
Investment and Financing World: When did the project start and what stage has it been developed?
Wang Zhenxi: Hainan Boke Oriental Hotel Management Co., Ltd. was established in 2016. In the same year, it invested in KAKA HOUSE Inn and recovered all investment 26 months later; in 2019, Hainan Wujie Decoration Engineering Co., Ltd. was established, with its business covering hotel design, decoration and operation management; in 2020, it invested 3 million yuan to create the Yuefu Inn brand, which officially opened and operated in May 2020.
Investment and Financing World: What is the business model or marketing method of the project?
Wang Zhenxi: My business model is first of all to do subtraction. Traditional hotels have too many business projects. Today, with the increasingly fine division of labor, I have grasped the core of profitability of guest rooms. Others such as catering and recreation are difficult to compete with social catering. Therefore, I no longer get involved, and only retain one LOUNGE BAR and the front hall to create the theme atmosphere of the hotel.
Secondly, our strategy is to choose a core area with large traffic in the city to open a small hotel or inn. This kind of location selection will bring its own traffic. In addition, it is not recommended to invest in large hotels, such as 50 million yuan, and it is not recommended to invest in a hotel with 300 rooms. Instead, it is recommended to invest in ten small hotels with 30 rooms. While the risks are diversified, the brand awareness can be maximized. In terms of
marketing method, we do not pursue the short-term Internet celebrity effect, but rely on design to enhance the check-in experience and do some appropriate online and offline promotion, focusing on attracting repeat customers. Due to the small number of rooms, we have stronger advantages than big hotels in interacting and communicating with hotel customers.
Investment and Financing World: What are the advantages of projects compared with other similar projects?
Wang Zhenxi: In addition to the business model and marketing mentioned above, compared with similar hotels, we fill the gap in the market after consumption upgrades. The travel experience of the post-90s and post-00s will be put first. We focus on personalization and cost-effectiveness to avoid fierce price competition.
Investment and Financing World: Do you have your own development strategy and goals for the development of the project?
Wang Zhenxi: 's vision is to grow into a well-known hotel brand in Hainan. By developing a series of brands, it covers the mid-to-high-end hotel market in Hainan, seizes the opportunities of the times, and promotes the brand to the whole country and even Southeast Asian countries.
Investment and Financing Industry: How do you view the market prospects of the industry to which the project belongs?
Wang Zhenxi: First is to seize the opportunities of the times. Hainan’s international tourism island and free trade island policies have been introduced one after another, ushering in the Hainan development cycle; the Belt and Road policy, Haikou will serve as the entrance and exit of the Maritime Silk Road; in the future, Hainan’s benchmark cities or regions are Singapore , Hong Kong and Dubai.
Secondly, the epidemic has accelerated the industry’s reshuffle recently, and lower-cost investment opportunities have emerged. Hotels will always be an irreplaceable physical industry for virtual networks. As consumption continues to upgrade, corresponding hotel upgrade products will gain huge room for development.
Investment and Financing Industry: Can you introduce your financing needs? And what are your expectations for investors?
Wang Zhenxi: Our initial financing target is 8 million to 10 million yuan. Based on the current two inns, we will build 2-3 chain hotels or inns to form a certain brand effect in Hainan.
At present, the site selection work of the new project (the third hotel) has been basically completed, and the location is across the street from China Resources Vientiane City. The above goals are planned to be completed next year.
's next financing target is 50 million yuan, and no less than ten hotels or inns will be built within five years, and it will grow into a well-known hotel chain brand in Hainan. We hope that investors will be optimistic about Hainan's future development prospects and plan for Hainan's most promising hotel industry.
