car manufacturing, Xiaomi is coming?
htmlOn the morning of September 1, Xiaomi Group certification Weibo "Xiaomi Company Spokesperson" announced that today, Xiaomi Auto officially completed its industrial and commercial registration, and the company name is "Xiaomi Automobile Co., Ltd.". The company's registered capital is RMB 10 billion, and Lei Jun, founder, chairman and CEO, serves as the legal representative.At the end of March this year, Lei Jun said in his speech announcing car manufacturing that Xiaomi will invest US$10 billion in manufacturing cars in the next ten years, with the first investment of RMB 10 billion, and he will lead the team himself, "betting on the full reputation of life" and fighting for Xiaomi Auto. Five months have passed, and promises such as "the first period of investment of 10 billion yuan" and "leading the team in person" have been fulfilled.
However, Lei Jun previously revealed in the live broadcast that Xiaomi's first car will strive to be launched within three years. In other words, if the "mi fans" want to drive their own Xiaomi cars, they may have to wait a little longer. And in the process from 0 to 1, what is the brand and model of Xiaomi Auto? Is it self-produced or OEM, and where is the headquarters located? These questions are still to be answered one by one except for the excitement.
increases the investment in autonomous driving , and continues to "grab people" before the end of the year
html On September 1, the "Xiaomi Company Spokesperson" revealed that in the five months since the announcement of car manufacturing, the Xiaomi Auto team has conducted a large number of user research and industrial chain inspections. While promoting product definition, it has built a team of nearly 300 people.More than a month ago, on July 28, Lei Jun officially announced through Weibo that Xiaomi Automobile launched the recruitment of autonomous driving departments, and the first batch of 500 autonomous driving technicians were recruited. So far, Xiaomi has said it has received more than 20,000 resumes. The vacancies of more than 1,200 people in
html will be filled in the future. At the media analysis meeting after the release of Xiaomi's interim financial report in August, Xiaomi Group partner and president Wang Xiang said that Xiaomi's main job in car manufacturing by the end of this year is to recruit teams. The company will also increase its investment in R&D in L4-level autonomous driving. Wang Xiang emphasized that autonomous driving technology is the most important technology in smart electric vehicles.In addition to recruiting people, Xiaomi also recruits soldiers through acquisitions. Previously, Xiaomi Group announced that it would acquire autonomous driving technology company DEEPMOTION TECH for a total transaction amount of approximately US$77.37 million. Of this, US$24.4 million will be paid in cash, while the rest will be paid for the issuance of consideration shares. After completing the transaction, Shendong Technology will become a wholly-owned subsidiary of Xiaomi.
Wang Xiang said at the analysis meeting that the important reason for acquiring Shendong Technology is that he is attracted by the company's technical accumulation and core team. The acquisition is mainly paid in the form of stocks, and it is also to be able to retain the core team after the acquisition is completed.
, President of Quanlian Automobile Investment Management Co., Ltd., said in an interview with the Beijing News Beike Finance reporter that technology companies entering the car manufacturing process will definitely be developing in the direction of intelligence. At present, the development trend of the electric vehicle market has been clear, and the trend of intelligence has intensified, which will have a certain impact on traditional car companies in this field.
brand and models have not yet been determined . is manufactured like a mobile phone to build cars?
Qichacha APP shows that since April this year, Xiaomi Technology Co., Ltd. has begun to apply for registration of the "Xiaomi Auto" trademark. The international classification involves 8 types of manual equipment, 35 types of advertising sales, etc., and the trademark status is under registration application.
Judging from the current information, it is very likely that Xiaomi Auto’s brand will continue to use “Xiaomi Auto”. However, the specific information of Xiaomi Auto including brand and model has not been finalized. Before
was truly implemented and started to build cars, Lei Jun was also conducting various investigations without stopping. In April, a photo of BYD President Wang Chuanfu and Lei Jun and others leaked. In June, Wang Chuanfu even publicly stated that BYD not only supports Xiaomi in making cars, but is even negotiating some automobile projects with Xiaomi.
In the following months, Lei Jun can be seen in both car companies and supply chain companies.Lei Jun visited supply chain companies such as Bosch , CATL , as well as Changan Automobile Factory, SAIC General Wuling Liuzhou Production Base, Great Wall Motor Baoding R&D Center, Dongfeng Motor Wuhan Base, SAIC Passenger Car Jiading Headquarters and other car company production bases.
According to Lei Jun’s inspection and visit route, it covers all subdivided models. The industry believes that Lei Jun’s visit is likely to be an inspection of the first model, but as of now, Xiaomi has not announced the positioning and level of the first model.
. In terms of production model, the market expects that Xiaomi may adopt the OEM model like a mobile phone. In July, rumors that Anhui Provincial State-owned Assets Supervision and Administration Commission was in contact with Xiaomi Auto and intending to introduce Xiaomi Auto to Hefei were circulating on the Internet, and JAC Auto may be manufactured for Xiaomi Auto.
In response to this, Xiaomi responded that everything is subject to the official disclosure of information. On July 30, JAC Motor clarified that recently, some media have reported that "Xiaomi Auto is expected to settle in Hefei, and JAC may be manufactured for it" and other content. After verification by the company, the report that JAC may produce OEM for Xiaomi is not true. Up to now, the company has not discussed with Xiaomi on cooperating with car manufacturing, nor has it reached any intention to cooperate with car manufacturing.
In fact, as the automobile industry faces changes and reshuffles, the OEM model is gradually considered to be a way for traditional auto companies to transform. In June this year, the Ministry of Industry and Information Technology also publicly stated that it would relax OEM in an orderly manner.
Zhang Xiang, a researcher at the Automobile Industry Innovation Research Center of Northern University of Technology, said in an interview with Beike Finance that self-built factories or OEM models are possible. "The first thing to do is to design the appearance. Xiaomi has not yet reached the stage of concept cars."
Automobile Industry analyst Sun Yong believes that JAC Motors is the most ideal OEM target for Xiaomi to build cars. On the one hand, JAC Motors has the ideological preparation for the role of becoming better and bigger OEM; on the other hand, JAC Motors has mature OEM experience. In addition, JAC and Xiaomi have a smooth communication channel that is difficult for others to have. Lei Jun is the founding investor and important shareholder of NIO . NIO and JAC have upgraded their OEM relationship to a joint venture to establish Jianglai Advanced Manufacturing Technology Company. From the perspective of equity relationship, Xiaomi also indirectly owns shares of Jianglai Manufacturing. If NIO chairman Li Bin , there should be no obstacles in communication between JAC and Xiaomi.
The first car, , was launched within three years. It claims to be " is not late "
Recently, another major suspense created by Xiaomi's car manufacturing is settlement. Rumors in the market have been "flying" for a long time, but the veil has not been unveiled yet.
htmlOn July 23, there was news that Xiaomi Automobile R&D Center was settled in Shanghai, and Xiaomi denied the rumors."Recently, some information about our company's car manufacturing has become more and more outrageous. It has been landed in Beijing and Shanghai, and it has also deliberately emphasized that Wuhan has not been introduced successfully. In addition to the implementation, the topics of recruiting people, salary and benefits and options and also made me jealous. I always have independent options, and even the rumor that the salary package is given 20 million yuan has also come out." Wang Hua, general manager of Xiaomi's public relations department, posted a message saying, "I originally thought there was no need to deny the rumors. Everyone should have a clear understanding. Unexpectedly, there was a friend who came to me to recommend a position of 20 million yuan. To respond, all the above are not facts, and everything is subject to the official disclosure of information." Where is
settled and whether it is OEM, these questions may take longer to be answered. According to the information disclosed so far, Xiaomi’s core work is to build a team of autonomous driving technology and make breakthroughs in this core technology field first. Cao He also said that the new energy vehicle market needs to be gradually released, and car manufacturing is a long-term cycle. Even if you look for OEM, the factory needs to adjust the production line, and it is difficult for products to appear in the short term.
Previously, Lei Jun revealed in the live broadcast that Xiaomi's first car will strive to launch within three years. At a time when the smart electric vehicle market is changing dramatically, can Xiaomi still catch up with the trend if it takes three years to build a car?
In response to this, Wang Xiang said at the first quarter financial report analysis meeting this year, "It must be too late."He pointed out that the smart electric vehicle market has just begun. "Although it seems that everyone is talking about electric vehicles now, if you look closely at the market data, you will know that the real penetration rate of electric vehicles and the penetration rate of are still at a very low level. I think (Xiaomi has built cars for three years) is not too late, and we are confident."
Wang Xiang emphasized that entering the smart electric vehicle industry is an inevitable choice for Xiaomi’s AIoT smart ecosystem expansion. Xiaomi also has unique advantages in car manufacturing, including rich business experience in software and hardware integration, a huge user base and mature brand channels. "In the past 11 years, we have made a lot of investment in core fields such as smartphones and AIoT, which will help us move forward steadily in the field of smart electric vehicles." Wang Xiang said.
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