Huawei and All-United Real Estate Chamber of Commerce successfully held a seminar on the development of smart business innovation
The economic downturn, the repeated epidemic, and the impact of e-commerce have made shopping malls face more severe challenges. How to improve the capabilities of digital has become an important topic in the industry.
Recently, the Commercial Real Estate Working Committee of the All-China Real Estate Chamber of Commerce and Huawei jointly held the "Smart Business Innovation Development Seminar" in Beijing. Nearly 30 mainstream shopping centers and smart technology companies in the industry attended the meeting for exchanges, and the guests held in-depth discussions on hot topics such as successful experience in digitalization of commercial complexes, prominent problems in digitalization of shopping centers, and development trends of digitalization of commercial enterprises.
Chairman of the Commercial Real Estate Working Committee of the All-China Real Estate Chamber of Commerce Wang Yongping attended the seminar and gave a keynote speech on new changes and new trends in commercial real estate. He pointed out that in recent years, digital and intelligent innovation and transformation have become a new change in the development of the commercial real estate industry, digital and intelligent technology has become an online and offline business consensus, and has put forward new requirements for the development of smart business. New technologies not only affect consumption behavior, but also deeply affect business models.
There are three major challenges in the transformation of digital innovation: vertical isolation of the park OT system and difficulty in interconnection, the complexity of new technologies has increased exponentially, and the pressure of rapid iteration of massive applications is huge. Li Junpeng, general manager of Huawei China Government, Enterprise Construction Real Estate System Department, shared his response strategy in his keynote speech "Creating Differentiated Value and Enhance Business Soft Power". He proposed that smart business is a collaborative development of business intelligence body, which conducts a complete closed loop of perception, cognition, analysis and decision-making from four levels: intelligent interaction, intelligent connection, intelligent center and intelligent application. Huawei empowers smart business development with ubiquitous connections, omnipotent intelligence, personalized experience and an open, flexible, easy-to-use and secure digital platform to enhance business soft power. Li Rongzhi, Vice President and General Manager of the Information Technology Center of Wanda Group, introduced that Wanda Group has carried out comprehensive discussions on business digitalization in many fields such as commercial operations, asset management, merchant empowerment, and member services. He believes that the digitalization of business is not a single platform discussion, but requires multi-system collaboration to achieve the "top-level design" of overall overall planning.
Longfor Commercial Chief Technology Officer Jin Tao said that Longfor Group's investment in digitalization has gradually increased in recent years, focusing on the perspectives of business improvement within the group and management cost reduction and efficiency improvement. In order to break the information barriers and digital islands in the process of enterprise digitalization construction, Longhu opened up various channel business lines in the early stage for comprehensive consideration, and built the big data center, intelligent hardware IOT center, algorithm center, interactive experience center, and intelligent product center simultaneously. In response to the problems of physical business's scenario space and traffic, Jin Tao proposed that creating online digital twin smart business will be the general trend in the future.
Xu Zhen, deputy general manager of Joy City Holdings Commercial Management Center, introduced that in the process of promoting business digitalization, Joy City has also actively explored and tried. Previously, the digital transformation played a very important role in strengthening community content and shopping scenarios. She believes that the digitalization of smart business spaces not only requires the "connection" of various business lines within the enterprise, but also the "sharing" with third-party cooperative enterprises or retail brands. Top-level design based on comprehensive considerations is particularly important. Li Yun, vice president of
Century Jinyuan Group and president of Business Management Group, said that digitalization can empower smart business development in multiple links such as membership system, data governance , and supply chain. Commercial real estate developers, operators, brand merchants and industry associations should work together to build a smart business ecosystem.
In addition, Wu Lin, deputy general manager of China Power Construction Real Estate Group and chairman of Nanguo Real Estate Co., Ltd., Wang Peng, vice president of Juran Group, Dr. Li Kaiyuan, deputy general manager of Huawei China Government and Enterprise ICT Planning and Consulting Department, Pan Xiaojun, co-president of Huina Technology, Ouyang, founder of Smart Map and other guests had in-depth discussions on hot topics such as the development of business digitalization and intelligence. Also participating in the meeting were Inli, Zhonghai , Henglong, Ocean , Financial Street , Beichen , R&F , Qiaofu Fangcaodi , Huamao, Jinyu , Xinlongfu, Zhaotai, Borui Shangge and other corporate representatives.
Commercial real estate has entered an era from "focusing on quantity" to "focusing on quality", from "focusing on development" to "focusing on operation". The exploration of digital and intelligent commercial innovation is being carried out in full swing, focusing on the three dimensions of people, goods, and places, and will even extend from the consumer terminal to the manufacturing front-end and other links. Digital technologies represented by immersive interaction, metaverse, digital humans, etc. are fully empowering smart business, helping smart business expand time and space scenarios, extend digital content, and create a distinctive commercial consumption experience.
