Red Net Moment News Reporter Xiang Wan Intern Yu Yueqin Changsha Report
In the current situation where competition among maternal and child enterprises is intensifying and homogeneity is becoming increasingly fierce, the membership system "charm" displayed by the opening of Costco also inspires more maternal and child enterprises. How to enhance consumption stickiness, improve user experience, reduce member loss, and promote conversion is an urgent problem that enterprises need to solve.
A few days ago, the Li Na meeting held by Beibeixi Lake and Aitamei was successfully held at Meixi Lake International Cultural and Art Center in Changsha, Hunan Province, and the children of Changsha First Social Welfare Institute were invited to attend this popular star parent-child event and watched the fairy tale "Snow White and the Seven Dwarfs". At the same time, two caring companies donated nutrition packages to Changsha First Social Welfare Institute. Ms. Ye Caixia, chairman of the trade union of Changsha First Social Welfare Institute, awarded the company a plaque. The arrival of Chinese tennis star Li Na has also attracted hundreds of members and families from Beibeixiong to participate. At the
event, Li Na, who has two children, shared her exclusive parenting concept with the mothers present, and chose to join the high-end Beibei Bear membership, and the "BigBigVIP Card" of Beibei Bear was also unveiled again.
"Beibeixiong, a maternal and infant enterprise that provides convenient and caring maternal and infant products and services to consumers, not only provides mothers with professional childcare knowledge on the maternal and infant road, but also participates in many charity activities to let more children who need care feel warm. In the future, Beibeixiong will also adhere to the concept of serving every consumer with care and create more considerate and convenient maternal and infant services." According to a relevant person in charge of Beibeixiong, as of now, the company has tens of thousands of precise members, and nearly half of the sales in a year come from member conversion, and the company attaches great importance to the construction of member benefits.
According to reports, the BigBigVIP card of Beibeixiong was launched in early 2019. Members who purchase VIP card can enjoy six major benefits, including 100 yuan cash gift, cash coupon for full consumption, bathing and hairdressing service coupons, and birthday gift coupons. It is extremely practical for families who focus on consumer experience. In addition, Beibeixiong’s latest generation physical stores have further increased their proportion in supporting services.
