As the first super long holiday after the epidemic, this year's National Day Golden Week has attracted much attention, especially the rebound in demand brought by the "double festivals" of Mid-Autumn Festival and National Day is also very exciting. From the current market perspective, due to the sharp rebound in travel demand, air ticket prices have risen accordingly. The highest ticket price during the peak return period is close to the same level in the same period last year, "it is hard to find a ticket."
Travel -
Train Ticket "It's hard to get a ticket" returns to
The special situation of "double festivals" in Mid-Autumn Festival and National Day has pushed up the demand for railway travel during the National Day Golden Week, especially train tickets departing on September 30 are the highest attention.
Today (13th), the reporter took Chongqing to Chengdu as an example and searched for train tickets during the National Day period and currently needed to take a standby period. In addition, train ticket search data from Tongcheng Travel shows that after the National Day Golden Week train tickets (including tickets that depart on September 30) started to be sold, the number of train tickets for popular routes increased significantly. The train tickets for some routes departing on September 30 were quickly sold out after the sale. The familiar phenomenon of "hard to get a ticket" has returned again since this year's Spring Festival Golden Week.
Tongcheng Travel 2020 National Day Golden Week Residents' Travel and Travel Trend Forecast Report, analyses that the special situation of "double festivals" in Mid-Autumn Festival and National Day has made the flow of relatives and tourists travel in Golden Week, greatly pushing up the railway passenger flow on September 30. Some residents chose to set out in advance before the festival. Judging from the forecast data, the passenger flow of some routes will increase significantly from September 26.
From the perspective of air tickets, the strong travel demand during the Golden Week has pushed up the average ticket price. Air ticket big data from Tongcheng Travel predicts that the ticket prices of major domestic routes will increase significantly during the National Day Golden Week, among which the average ticket price at the peak of return will reach 901 yuan (excluding engine construction fuel costs), close to the same level during the National Day Golden Week last year. Before the festival, the highest air ticket prices were on September 30 and October 1, at 810 yuan and 827 yuan respectively (both excluded the fuel cost of the construction of the machine).
Overall, domestic civil aviation and railway passenger flow show similar "tidal" characteristics: the popular starting places before the festival are mainly concentrated in first-tier cities and new first-tier cities, and the popular starting cities after the festival are mainly concentrated in central and western cities.
Tongcheng Travel Platform's Golden Week Road Passenger Travel Index prediction (indexed indicator for predicting passenger flow, the higher the index, the greater the passenger flow) shows that the peak passenger flow in major cities across the country will occur on September 30, and will gradually return to stability in the following days. It is worth noting that during the epidemic, the demand for "contactless" service has accelerated the digitalization of road passenger transport in non-first-tier cities, and some service innovations based on mini programs and mobile clients have also accelerated the popularization of third- and fourth-tier cities. The seamless connection between terminal self-service equipment such as unmanned ticket sales machines and online ticket sales platforms has greatly improved the passenger service experience.
Accommodation -
Popular Destination Hotel Bookings Sanya ranks first in the number of hotel reservations in
"Report" Based on the predictions of Tongcheng Travel Hotel Booking Data, Sanya, Xi'an, Chongqing, Xiamen, Chengdu, Nanjing, Hangzhou, Suzhou, Tianjin and Changsha are expected to be the new first-tier and second-tier cities with large hotel reservations during the National Day Golden Week.
The overall epidemic prevention and control situation is relatively stable in third- and fourth-tier cities. The number of hotel bookings during the Golden Week is expected to increase significantly, mainly mainly popular tourist cities. Driven by the demand for surrounding travel, the number of local bookings such as homestays, villas, and resort hotels in the suburbs of the city has increased significantly. B&Bs and resort hotels around some cities have shown a "hard to find a room". The demand for villas or suites suitable for family accommodation is also very strong, and the prices have also risen to varying degrees.
The strong demand for travel has led to a sharp increase in hotel prices in some popular destinations. Compared with the weekly prices of hotels around September 10, during the peak period of check-in passenger flow during the National Day Golden Week (October 1 and October 2), the highest increase in hotel prices in Sanya reached 166%, the highest increase in hotel prices in Chongqing was close to 300%, the highest increase in hotel prices in Xiamen reached 142%, and the highest increase in hotel prices in destinations such as Chengdu and Dali was also above 100%.
Travel -
Scenic Area reservations have become the "standard"
"Report" is based on the prediction of cultural and tourism big data of Tongcheng Travel Platform, showing that from October 2 to October 4, the passenger flow of major tourist attractions across the country is relatively large, especially the largest passenger flow on October 3. Since October 1 is the Mid-Autumn Festival, most residents are expected to choose to reunite at home, and the passenger flow of major scenic spots will begin to increase significantly from October 2.
Affected by the epidemic, major tourist attractions across the country still must implement the "flow limit" (50% of the maximum passenger flow) and booking travel policies. Therefore, making an appointment to travel during this National Day Golden Week will become the "standard configuration" for people to enter scenic spots. Make an appointment to travel to the scenic spot operators to effectively control the number of people entering the park, which can not only ensure safety, but also create a better travel experience for tourists.
In terms of popular travel themes, it is expected that zoos, mountains, theme parks, comprehensive resorts, museums, aquariums and other themes suitable for traveling around are more popular. The special situation of "double festivals" in the Mid-Autumn Festival and National Day is expected to drive the consumption of related folk cultural and tourism products, and some red tourist attractions will also usher in a small peak.
The report analyzed that the search and ticket booking data for major transportation such as train tickets and air tickets and accommodation booking data show that the travel and travel market during the eight-day holiday of the National Day Golden Week this year is worth looking forward to, and the passenger flow of relevant destinations is expected to usher in a significant rebound, thereby further boosting the confidence in tourism consumption.
Upstream News·Chongqing Business Daily Reporter Tan Shu
