Introduction
Beef Rice ( Beef Donut ) is one of the most common people among the five famous bowls in Japan. It has long been the top position in Japanese fast food due to its convenient production. You can imagine it as braised chicken rice or Shaxian snacks from the island country. There are many beef bowls, but as for which one is the strongest, the debate is no less than the previous two.
If you want to choose a Japanese dish that is most well-known to the Chinese public, it must be beef rice.
As early as 1992, Yoshinoya , which was the first to settle in Beijing, brought a bowl of rice bowl and a burger giant McDonald's to knock on the door of the Chinese catering industry at the same time. It is more oriental rice and side dishes, and has a face similar to our food, which has caused many people to eat it for more than ten years but don't know that beef rice is a thing from the East.
Nowadays, even the stalls of the underground food court in the mall have the "authentic Japanese beef bowl" sign, but Yoshinoya, like all foreign fast food brands that entered the motherland in the early days, was trying to break through and transform...
Two other fast foods in Japan that mainly sell beef rice have also come to China, with a clear reputation: Shiqijia is in charge of the Japanese fast food in Shanghai. Although Matsuya stores are not as many as the previous two, they look more authentic, making people feel that it is worth a special trip for a bowl of rice.
Japanese fast food is not more popular than foreign fast food in China, and beef rice has not been able to catch a bowl of foreign countries like ramen, but just by browsing the story behind it, you will know that it itself comes from the lower class of society during the economic depression, no matter how many stars hold the moon, eel rice . Its philosophy is actually like the slogan set by Yoshinoya more than half a century ago, and it must be "fast! Cheap! Delicious!".
The Tsukiji Market , which said it had been moved but didn't move for a year, made everyone live together. As the largest fish market in Japan, it is not only a famous seafood distribution center. Because of the authentic restaurants hidden deep in it, it also makes it a holy place that diners and gourmets around the world must worship.
You can smell the smell of the sea filled with the air when you leave the subway Tsukiji Station. Following the crowd and this smell, we arrived at Tsukiji Market. For tourists, the large and small food stores scattered inside and outside the venue are more attractive than the seafood in the market. Among these stores, there is one that is always overlooked and quite special. It is the ancestor of many Yoshinoya chain stores at home and abroad. It has been the "Tsukiji No. 1 Store" since its opening in 1926.
Although it is an international enterprise with thousands of stores around the world, this oldest Yoshinoya today has been operating from beginning to end with the ecology of Tsukiji Market. It is open from 5 am to 1 pm every day. It fully cooperates with the market schedule. Each bowl of beef bowl allows customers to specify the fat and thin beef and the temperature of the rice. In addition, in the hidden menu that only regular customers know, two special beef bowls, multiple onions and multiple fat meat, are not available anywhere else.
899, Yoshinoya was founded in Tokyo's Nihonbashi fish market, the predecessor of Tsukiji Market. Not long after, the Kanto earthquake destroyed the old fish market, and the store moved to its current location with the market. To this day, the eye-catching orange floor-standing fabric mantle at the store has been on display for nearly a century but has not changed. Many people cannot understand Yoshinoya's logo. In fact, it was designed by the founder Eiyoshi Matsuda at the beginning of its founding. It uses orange as the main color, and the outer circle is composed of 27 grains of rice. The horns are marked by the "Y" character in the English name Yoshinoya. The rope-shaped object surrounding the horns represents the "Yokizuna" level in Japanese sumo wrestling, symbolizing that the dishes sold here are "Yokizuna" level food. There are many elements, but in the end it is to express that the most delicious beef bowl in the world is selling here. The old store of is about to close. In order to commemorate this legendary store, a TV station previously specially created two advertising short videos to reproduce the dining scene of Yoshinoya at that time and the store manager's bold ideas at that time.
It is said that on the long-term development road, Yoshinoya once wanted to open a high-end store, and all waiters used Bunny Girl, but this idea can only be realized in this short film now.By the way, in 1965, the 6 years after this advertising background era, Yoshinoya reached a record of 100 million yen per year. Since 1966, the previous 120 yen of beef bowl has risen to 200 yen.
Maybe there is Yoshinoya in the office building where you work, and it doesn’t taste very good, but it is undeniable that this global chain of companies that can be sold for more than a hundred years is still worthy of respect. The beef and rice prepared for workers in Tsukiji Fish Market in the early 2000s were cheap, delicious and full, and in the days that followed became the most popular fast food in Japan.
As a food that only emerged after the war, beef bowls became popular on the Japanese tables and lagged behind Yoshinoya's pace for a long time. During the economic depression, Japan's beef imports were limited. Because the cost of raising wagyu cattle was very high and the price was high, so ordinary people rarely had the opportunity to eat beef at that time.
Later people found that a little beef cut on the beef bones after slaughtering cattle is cheap, so they used it as the ingredient to make beef rice and it was widely circulated. Therefore, beef bowl has become the most popular among the five most important rice bowls in Japan (beef rice, parent-child rice, tempura rice, eel rice, pork chop rice, ).
Above mentioned that there are three chain restaurants in Japan, including Yoshinoya, Shiqijia, and Matsuya. Among them, Matsuya was originally a Chinese hotel Matsuya, founded in 1966, but this store closed down in 1969 due to unstable operating conditions.
However, while operating the Chinese hotel Matsuya, the founder Vachelif tasted the Yoshinoya beef rice that was highly recommended at the time, and inspired him to start researching the beef rice.
In June 11968, a Matsuya specializing in beef rice and barbecue was opened in Eguda, Tokyo, and then he embarked on the road of getting a piece of the pie with Yoshinoya. Today, the most distinctive thing about Matsuya in Japan is that the machine ordering and free miso soup are more popular among busy office workers.
Shiqi Family has the smallest generation. It was founded in 1982 in Yokohama . Since then, it has expanded its territory in Japan and overseas as a direct store. Shiqijia understands the psychological needs of customers. It is now the only fast food restaurant among the three that still keeps seated and orders. The store design also adopts the distribution of bar mats and table mats. This model has attracted many people and their families to go there.
How to make a bowl of beef rice that is intoxicating with the soul
It is said that beef rice is not too complicated to make. If you are not very satisfied with the beef rice you eat outside, it doesn’t matter if you do it yourself, because it is really the simplest Japanese dish besides curry rice. You can also make a large pot and put it in the refrigerator at a time, and get lunch beans done many times. Guokujun presents a secret recipe for beef rice from the famous Japanese lifestyle chef Harumi Kurihara. The taste it makes is definitely better than fast food and eat outside.
Ingredients required:
white onion (1 piece)
fat beef (500 g)
white wine (200 ml)
water (100 ml)
soy sauce (100 ml)
flavor (same soy sauce)
white sugar (4 tbsp)
Japanese red pickles
white rice
making process
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