From July 8 to 11, 2020, the 22nd Shanghai International Photography Equipment and Digital Imaging Exhibition (PHOTO IMAGING SHANGHAI 2020) will be held at the National Convention and Exhibition Center (Shanghai). As an important brand in the digital imaging field, Sony will gather products such as micro-single ™ digital camera, G master lens, black card digital camera, professional video camera and other products.
The G Master series full-frame ultra-wide-angle constant F2.8 large aperture zoom lens FE 12-24mm F2.8 GM (model name: SEL1224GM) just released will debut. This lightweight and multi-purpose G Master lens is very suitable for shooting themes such as scenery, starry sky, architecture and sports. The Vlog camera ZV-1 will also lead the Vlog video experience area, and users can try this Vlog Xiaoxin phone up close. Sony has set up different product experience areas and lecture areas on site, allowing exhibitors to experience the charm of Sony's digital image products up close, while also having wonderful and interesting image experiences.
At this exhibition, Sony booth also provides live broadcasts throughout the day, and will broadcast product explanations and photographer lectures at the Sony website (www.sonystyle.com.cn), JD.com Sony’s self-operated official flagship store and Tmall Sony flagship store at the same time.
官网Vlogger: Vlog video experience area
Sony is committed to providing users with complete Vlog shooting solutions. In this era of Vlogger for all, whether professional producers or beginners who are first exposed to Vlog shooting, you can find the right product for you in Sony's many solutions.
In the Vlog experience area, viewers can experience the just-released Vlog camera ZV-1 up close. ZV-1 is designed for video creators and Vlog bloggers, putting the needs of video creators first. Many functions of the camera are optimized for video and Vlog shooting, such as directional 3 capsule microphone, priority focus display settings, fast background blur switching, priority exposure of faces, turn-over LCD screen, etc., allowing creators to experience shooting methods that are different from previous cameras.
In addition, on-site users can also try out the new generation of mini black card RX0 II, 180-degree flipped LCD screen, 4K video and other functions, plus the 10-meter waterproof three-proof performance, bringing more creativity to Vlog shooting. Sony Micro Single™ Alpha 6400 and Alpha 6100 will also be unveiled in the exhibition area, and viewers will feel the real-time tracking focus function that can be activated by touching the screen, bringing an excellent experience to Vlog creation. In addition, Vlog solutions provided by different products such as Full Frame Microsing™ Alpha 7 III, Black Card RX100M7 and Digital Camera FDR-AX60, as well as Vlog video accessories such as GP-VPT2BT wireless Bluetooth handle and ECM-B1M gun microphone can also be experienced together in this area.
real-time tracking: Real-time dynamic focus pursuit experience area
In the largest real-time dynamic focus pursuit experience area in the entire venue, viewers can experience the real-time tracking and real-time eye focus effects of Sony Micro Single™ Alpha 9 II, Alpha 7R IV, Alpha 6600 and Alpha 6400 products. Sony's real-time dynamic focus pursuit system has changed users' understanding of the focus system. After setting the tracking focus mode, simply pressing the shutter halfway can track the subject in real time and stably. Even if the subject briefly leaves the view frame, it can quickly focus and capture when it appears again.
and Sony's real-time eye focus system has been upgraded again. In addition to detecting the eyes of people, it has also begun to support real-time focus of animal eyes such as cats and dogs. In addition, the black card RX100M7 and 4K digital camera FDR-AX700, Sony professional system camera PXW-FS5M2, etc. will also be unveiled in this area for viewers to experience.
Dual Image: Wedding Shooting Experience Area
Wedding Photography requires not only a kiss to determine the wonderful moments of life, but also a warm record of the wedding process. The excellent dual image shooting system of Sony Micro Single™ system can meet the different needs of wedding photography. In the wedding shooting experience area, users can experience dual-image shooting with Sony Micro Single™ camera quality flagship and video tool combined with G Master lens. A bayonet dual-machine shooting allows users to easily obtain dual images of still photos and dynamic videos.
new FE 12-24mm F2.8 GM As a member of the G Master lens series, the F2.8 constant aperture can achieve soft bokeh, and can also provide an ultra-wide viewing angle of 12mm, allowing users to obtain high-quality images, which is very suitable for large group photos and large scene shooting needed in weddings and wedding dresses.
Sony Full Frame Micro Single™ Alpha 7R IV has up to about 61 million pixels to easily record unforgettable moments of wedding still photography, and its excellent tolerance and sensitivity are not afraid of the ever-changing lighting environment of indoor weddings; while a portable 4K shooting system composed of products such as Alpha 7R IV, Alpha 7 III and Alpha 9 and G Master lenses allows wedding photographers to easily record the happy details of the wedding scene without blind spots.
has a different field of vision: telephoto shooting experience area
After years of layout and improvement, Sony's current E-mount full-frame lens has reached 36, and all E-mount lenses have reached 56, which also includes a number of telephoto lenses, providing a complete shooting solution for ecological and sports photography users. In the telephoto test area, users can experience the charm of 20 photos per second without black screen and high-speed continuous shooting, as well as the excellent picture quality and fast focus of the FE 600mm F4 GM OSS, FE 400mm F2.8 GM OSS and FE 200-600mm F5.6-6.3 G OSS ultra-telephoto lenses. In addition, the Sony Black Card RX10M4 will also be unveiled in the exhibition area.
Professional live broadcast: Professional video solution experience area
In the newly added professional video solution experience area, users can experience professional-grade video products such as Sony PXW-FS5M2, PXW-Z90V/Z190 and MCX-500 switchers. At the same time, the stand-alone convenient live broadcast solution of the new Vlog camera ZV-1 can make everyone easily become a live blogger.
Photography Sharing: Master Zero Distance
Sony also arranged a wonderful lecture by famous photographers at the booth this time. The famous landscape photographer Wang Jianjun will explain the latest creation "Into Ali" for the first time; the professional landscape photographer Chu Weimin (net name: Thomas See the World) will bring the secret to the on-site users of "How to use wide-angle lenses to shoot efficiently"; the travel landscape photographer Chen Ya (net name: Ling Chen) will decipher "How to shoot high-quality travel landscape videos"; the famous portrait photographer Lin Haiyin will bring you "How to shoot fashionable commercial portraits"; Guan Mingju (net name: Hussein) will tell "How to use Sony ZV-1 to shoot a movie-sensing Vlog"; the well-known wedding photographer Guo Jun will explain "Basic skills and equipment application of wedding photography".
Photographer lectures will be conducted simultaneously by live interaction and online live broadcast. Sony website (www.sonystyle.com.cn), JD.com and Tmall Sony flagship stores broadcast live photographer lectures at the same time.
On-site product experience sales
Sony exhibition area also has a on-site product experience sales area to provide one-stop service for the audience. Full-frame Microsimple™ and G Master lenses are available for on-site experience and are looking forward to your presence.
Pavilion Location: Shanghai National Convention and Exhibition Center-5.1 Hall H E01 Booth
No. 333, Songze Avenue, Qingpu District, Shanghai (Metro Line 2 Xujing East Station )
