
According to Japanese media statistics, in this COVID-19 pandemic, the company with the most bankruptcy in Japan is "hotels and hotels".
Even though the Japanese government has introduced a series of policy and financial support plans to help related companies overcome difficulties, things are not that simple.
, for example, a good 2317.6 billion yen relief fund, small and medium-sized enterprises (2 million yen cap) and individual businessmen (1 million yen cap). The collection procedures are very complicated and the conditions are strict.

Even if you get aid of 1 million yen, you still need to pay 100,000 yen in residence tax, 50,000-100,000 yen income tax, 100,000 yen consumption tax... If you also have to consider the national insurance premium, you may get 600,000 to 700,000 yen. (It's just a drop in the bucket for enterprises)
However, in this case, there is a youth hostel located in Wakayama Prefecture . Starting from April, the supply is in short supply.

's first week of pre-orders are all full, the image uploaded by WhyKumano on May 9 in the hotel's Facebook
What's going on?
promised to be self-refreshed nationwide, but they all went to a hotel to check in? ?
After Xiaotong actively surfing the Internet, he found that the islanders are really good at playing...
01 New online accommodation experience under the epidemic
WhyKumano is a youth hotel (Guest House) that opened in July last year. Before the business was on track, it encountered a big problem in the world - the new crown epidemic, and orders were cancelled one after another.
Although he was desperate about the future, hotel operator Kokoya still felt that he had to do something and successfully came up with the "online accommodation" business that seems very popular at the moment.

As long as you book successfully on the hotel's Facebook or Ins, you will receive the check-in information sent by the hotel at 6 o'clock that night; at around 18 o'clock, you can log in to an online video room through the online video software zoom, handle "check in" online and pay the 1,000 yen "room fee" of the night through PayPal. The room rate of
also includes a drink and drink coupon that can be used during actual accommodation. (In most hotels in Japan, drinks of 1,000 yen are considered normal prices) After
, the hotel operator, Mr. Koya Koji, will display and introduce the rooms and facilities in the hotel one by one through video calls.
"This is the bar, and there is a bath place."
"The bedroom is here, and it is decorated according to the appearance of Kumano Road."
Through the video call, guests can imagine whether the room really emits the smell of wood like Kumano Road.

Hotel operator Mr. Koya Koi-ya introduced the internal situation of the hotel
After the 15-minute hotel introduction, the 6 guests who stayed together would raise the drinks or beer at their hands through the screen and introduce themselves as if they were really in the hostel.
not only has guests from all over Japan, but also booked in France and other places, and its age range also spans college students and social people.
Although everyone met for the first time, under the mobilization of the hotel operator Mr. Koyako, everyone was able to have a pleasant conversation about various topics.
At the same time, in order to facilitate everyone's communication, the hotel also used Livecanvas software to share photos in real time.
According to feedback from guests who have participated in online accommodation, the topics of conversation range from tourism to life, from the beaches on the beach where the most popular among tourists, delicious Japanese wine to the introduction of French neighborhoods, everyone talked as if they were sitting in the room of the same youth hostel. During the break between
, Mr. Koyasu will continue to introduce Wakayama Prefecture and surrounding tourist attractions.

After 10 o'clock in the evening, the lights were turned off, and the guests also shook their hands at the screen and said good night to each other. It probably feels like an online drinking party here.
However, online accommodation is not over yet.

The next morning, Mr. Koyao will send check-out information to the guests who check in through social software and a link to a video. Click to open the video, which is an introduction video about Kumano Road and daily life around the accommodation.
The guests ended this online stay experience with the feeling of leaving the hotel when they were traveling like a real reluctance.
, netizens in the island country are also talking about this model.
Some people think that it is completely meaningless if a hotel cannot be checked in.

Some people are eager to try this and want to take a "travel" with their friends during the epidemic.

Some people think this is a brand new possibility. Now that the function of "accommodation" in hotels cannot be used for the time being, it has given the hotel a kind of social value of "one period and one session".
Tenants only need to pay the price of a drink to have a free conversation with 5 strangers, and even expand their social circles.

Currently, WhyKumano has 6 beds available for reservation every day, and it is almost full every day.
Seeing WhyKumano's business is so booming, other hotels have launched similar online accommodation services. Short-term rental companies have also taken the opportunity to launch online accommodation/tourism projects that integrate houses and travel experiences.
is located in Osaka's u23 short-term rental homestay company , and has carried out related business, gathering young people who are interested in moving in the future to view houses online and adding an online photo studio. Participants can take photos with the room as the background through the software.
is also attached with Osaka's live tour guide service. Company staff will take the camera to live broadcast and introduce Osaka's Umeda, Namba , Osaka Castle and other regions and attractions.
Of course, the guests sitting in front of the screen are holding beer throughout the whole process.
company also knows that this is a means of promoting business. Compared with WhyKumano's beverage coupons, u23 adopts a free pricing mechanism, which means that for this online experience, guests can decide the price they want to pay. You can not pay if you are unhappy.
. Those who actually participate in this experience can enjoy a 15% discount when checking in the future.

02 Online dinner dates, idol online meetings
Japanese citizens under the "self-restraint" requirements cannot go out for travel, nor can they go out for dates, friendship or drinking parties. In this regard, some companies are also anxious about it, and have developed apps to move the offline dating model online.
. Mrk Co., located in Tokyo, has previously developed a mobile software called "Dine", which mainly provides dating services, including online pairing and restaurant reservation services. Those who have successfully matched can choose the restaurant they want to go to when they date and then send it to the person they like to achieve "live" from online to offline.
Under the influence of the current coronavirus, Dine quickly adjusted its strategy and launched the online dating function. Specifically, it is:
. Pair with your favorite object;
. After the pairing is successful, send the other party an invitation to have dinner together and wait for the other party to accept it;
. Select your favorite restaurant in Dine virtual online restaurant and make an appointment time, and then send the invitation to the other party;
. During the appointment time, both parties prepare drinks and food at their respective homes, turn on their mobile phone cameras for dates and chats
In order to help the shy Japanese citizens better engage in online dates, Dine designed a series of processes, the most important of which is the "problem menu" function.
Because online restaurants cannot really order dishes (after all, it is virtual), Dine prepared 10 questions in order to replace 10 dishes, and the above dishes were asked to the two dating in the form of the dishes to enhance mutual understanding. The problem starts from the basic "place of birth" and "hobbies" and extends to deeper questions to help understand the other person's personality, etc.
In addition, Japan also has zoom online drinking parties, online sorority parties, etc. Idol groups have developed online meetings, ticket sales allow fans to chat with their favorite idol members online. The idol group in Kansai area is about 7,000 yen (about 460 yuan RMB) for 10 minutes... (a bit expensive) (it depends on fans to generate electricity with love)

At present, it seems that the "emergency" cannot suppress the mood of the island people who want to drink and chat with others.
After watching so many online activities in Japan during the COVID-19 period, I feel that the Japanese people are actually afraid of loneliness and look forward to a new encounter in life (sent to the meeting).
03 Sushi Restaurant launches a macho takeaway Island netizens said who can withstand
If the previous encounter (the meeting) is a freshness that comes from love and rituals, the next operation can be described as a fierce operation.
According to the research results of the island netizen @dokata_lemon (gender male) persisting until 4 a.m., Uber macho, which is the delivery service for a macho man launched by a sushi restaurant in Nagoya, is as follows:
The sushi restaurant mainly sells sushi and Western food platters. When
, customers in need can note that they require muscle macho man delivery.
This service is free during the event.

is not only Nagoya, but also Tokyo (starting at 80,000 yen, about RMB 5,310) and Osaka (starting at 50,000 yen, about RMB 3,319) are also within the service scope. When the meal arrives, the macho man can pose the pose you want to see to help stir up the atmosphere on the scene. It is okay to take photos of
, but you need to inform in advance.

Of course, we will not forget the security issues between the epidemic.
The guy will maintain a social distance of 2 meters, which is always both "safe" and "delicious". You can enjoy the delivery of muscular men at home.

The store’s slogan is also very straightforward:
"Even if it is far apart, please let us send the macho to your heart . "

In this regard, netizens in the island country said that cooking is not important, just send the macho. It is best to be named.

In fact, whether it is "online accommodation" for one period, or cloud dinner dates, or macho takeaway, it is good to give companies with more opportunities to survive under the epidemic.
Of course, what Xiaotong wants to ask the most is: When can there be macho takeaway in China...

ref:
https://withnews.jp/article/f02005 10000qq0000000000000000000000000W0c810201qq000021047A
https://www.facebook.com/whykumano/
https://diamond.jp/articles/-/235225
https://this.kiji.is/63030110 0886606945?c=113147194022725109
https://www3.nhk.or.jp/news/html/20200513/k10012428191000.html
https://netshop.impress.co.jp/node/7594
https://prt imes.jp/main/html/rd/p/000000016.000029035.html
https://twitter.com/dokata_lemon/status/1261748280884555778
https://nagoya-catering.jp/delivery/
※ This content is the author's independent view and does not represent the position of Japan.
- End -

"Make customers become repeat customers"
[Japan] Abe Shuren wrote
The business way of global chain giants
Yoshinoya Holding Group Chairman Mr. Shuren Anbe personally told
Unveiled the secret of Yoshinoya's century-old heritage and chain stores all over the world
In-depth analysis of Yoshinoya's business rules
Tell you how to make customers become repeat customers


Please contact us to obtain authorization