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Mustard pile Lu Nan reported on December 5th that
was officially established in 2008. It was formerly the first youth psychological counseling hotline in China established in 1991--"Youth Hotline". "Gelu Camp" is derived from the transliteration of Growing, which means that this is a public welfare institution focusing on the growth of teenagers. Since 2008, Geluying has been committed to the research and development of educational content for mobile youth, until 2012, rural boarding students entered their vision for the first time.
This is a group of children who can't sleep well
"The principal thinks this is an adaptation problem, but years of psychological work experience tells us that this must be a psychological trauma."
In March 2012, Geluying went to the rural areas of Gansu for investigation. They visited 5 or 6 rural boarding schools in a row, observing the children's study and life from morning to night.
"Helpless, hopeless, bored", Mei Dong, deputy director-general of Gelu Camp, described the scene he saw at school during the day. But what has stimulated them the most is to check at night. As soon as they entered the dormitory, they saw a child crying. "Just like an infectious disease, when a child cries, the children in that dormitory start crying, and then the dormitory next to them also cries." The principal of told them that because the New Year just started, the children who returned to school miss their parents who went out to work; especially after the lights are turned off at night, they feel particularly lonely and will feel uncomfortable crying. The school teachers are limited, and hundreds of children can't coax them. There is no other way except to let them fall asleep crying.
"Anyway, it's only one month at most. If you cry for a month, you won't cry. Usually, you can get used to it in a month." said the principal.
"The principal thinks it is an adaptation problem. Children are not adapting and need to go through an adaptation process." But the members of the Gelu Camp team have many years of psychological work experience. "Intuition tells us that is definitely not an adaptation problem, it must be a psychological trauma, and it must have a strong negative impact on the future growth of children. "
After returning to Beijing, two problems lingered in the hearts of the Gelu Camp members:
Is this situation only happening in rural Gansu, or is it common across the country?
How much negative impact does boarding life have on children? Has anyone studied it?
After checking all the information about boarding and left-behind children at home and abroad, they found that all the data and research results pointed to an unfavorable conclusion - From the perspective of academic, psychological, hygiene, and health, left-behind children are worse than those who are not left-behind children, while those who stay and stay-behind are "the difference between the difference".
Geluying spent several months visiting 102 rural boarding schools in 10 provinces. With the ongoing investigation, a large-scale social problem began to appear before them.
2000-2010, after ten years of "removal of points and mergers":
National primary schools reduced by 10.37 million , of which more than 10.3 million are rural schools;
students have monotonous and boring extracurricular life, tense peer relationships, and bullying is common;
15.1% of children fall asleep slowly , 21.7% Children with are prone to wake up at night, 41.2% of children will have nightmares ;
63.% of children have loneliness ; 65.7% of children have severe depression . The deep reason behind the problem of
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Rural boarding schools have nearly 10.1 million , and the boarding students in the basic education stage have 32.76 million . Nearly 60% are left-behind children, and 45% of the schools have super-old students in the first and second grades;
is that the government and schools have gaps in their response experience and lack of solutions for rural boarders. In January 2015, Geluying wrote the results of this survey into the first "Survey Report on Rural Students in China".
New One Thousand and One Nights: The Magic of Bedtime Story
" The effect comes out very quickly. Generally speaking, you will find that students have changed in about a month."
"The New Thousand and One Nights - A Public Welfare Project for Bedtime Story for Rural School Students" was inspired by a book shared by the team's internal reading meeting, " Reading Manual ". The book records a real story. A volunteer mother in the United States insists on telling juvenile offenders in prison for a month. The psychological condition of these children with serious psychological problems has been significantly improved, and their aggressive behavior has been greatly reduced.
Perhaps bedtime stories can also improve the mental health of boarders?
Gelu Camp immediately launched a research and found that story healing is a postmodern genre of healing psychology. They contacted the most representative figure of this genre - Susan · Perot, an Australian story doctor. Susan is willing to provide support for the Glu Camp and provide all her stories to the Glu Camp for free.
In 2013, the Glu Camp began to intervene in the 15 minutes before bedtime for left-behind children in the form of " bedtime story ", and conducted a one-year pilot and evaluation in 43 schools in Chongqing.
They targeted the psychological characteristics and needs of rural boarders, developed by professional children's editors and educational psychology workers, and recorded a total of 3 million words of bedtime stories, which is equivalent to twice the number of readings required by the state; because The school has been around for about 1,000 nights for six years, so it is named "New One Thousand and One Nights". The school only needs to install a 3-6W small speaker in each dormitory. With the help of the school's original computer and amplifier, the on-duty teacher plays a story in order before going to bed every day, and "one click" can complete . Calculated by 200 boarders in each school, the project cost, including speakers, story provision, teacher training, supervision services and taxes, is 7,120 yuan for one school; averages 36 yuan per child, and you can listen to 6 years of stories .
evaluation results after one year is exciting:
97.1% of children like bedtime stories , indicating that they can relax before bedtime and sleep comfortably;
88.4% of children fall in love with reading , which increases by 65.2%;
79.7% of children fall in love with dormitory life , which increases by 56.6%;
68.5% Day students have heard boarding students share stories for themselves , and their relationships have improved;
44% of children will use the themes in bedtime stories, and their writing ability is significantly improved.
Going towards scale: small teams leverage large resources
"We are a public welfare organization, which exists to solve social problems. To solve the common needs of 32 million children, we cannot exist small and beautiful for our own comfort, and must have an impact and thus scale. "
- Mei Dong and Du Shuang "Does charity need to be scaled? The Road to Exploration of Gelu Camp"
Before 2012, as a course content research and development institution, it is a typical "small and beautiful" organization. "At that time, many courses were developed, including artistic, creativity, social cognition, career, and peer relationships... The courses were developed and standardized, and then the evaluation proved that this thing was effective, and it was basically stopped here. "Mei Dong said.
At the end of 2013, Gelu Camp began to face a strategic choice in development: should continue to focus on more than a dozen small and beautiful courses, or turn to large-scale promotion of bedtime story products? If you continue to be "small and beautiful", you can cooperate in depth with several schools to accompany your children to grow from elementary school to junior high school and develop deep feelings; if you choose to face more than 32 million left-behind children on board, it is difficult to have a profound individual influence, and the impact on them can only be from 0 to 1, not from 1 to 100, and they are likely to never know who this group of people in Gelu Camp is.
At that time, there were two voices inside Gelu Camp: one said that this problem was too big and Gelu Camp could not solve it, so you should still focus on the research and development of educational content that you are good at; the other felt that these children needed too much attention and too little resources.In the end, the organization management and the board of directors decided to carry out strategic transformation, gave up all previous projects, and concentrated all the organization's efforts to promote the story project . "We want to make some efforts, even if it's just to get them from 0 to 1."
Today, the "New One Thousand and One Nights" project has covered 2,000 schools, and more than 500,000 students benefit every day. At this rate of development, Mei Dong predicts that by 2020, Geluying can serve 10,000 schools.
Bedtime Story Project can be copied and promoted so quickly, at least based on the following two reasons:
first, a product-based solution that is replicable, easy to promote, and low-cost.
Bedtime Story Project is cheap and easy to operate. The teacher only needs to press the play button every night to play the whole school. This product, which is extremely low in human dependence, is easy to replicate and can avoid quality declines in large-scale promotion.
. Facts have also proved that this product has well met the pain points of rural boarding schools. Nowadays, Gelu Camp receives emails from the school to apply for joining every day. "It's basically the school that comes to us. We are open and let the principal apply for it themselves." When cooperating with the Education Bureau, Geluying also emphasized that it can be told to the school that this project can be applied for for free, but don't force it. They hope that all projects will be carried out based on the school's own needs.
"The biggest inspiration for the new Thousand and One Nights project is that we suddenly discovered that using this idea of productization and social innovation to solve social problems is very different from our previous small and beautiful model, and can really affect a large-scale group." Mei Dong said, "Although we have only covered more than 500,000 children now, which is insignificant compared to the total number of more than 32 million groups; but compared with our previous one serving only 5,000 children, it is a qualitative change."
Second, mobilize social forces to participate and establish more cooperative relationships.
As a team of full-time members with only 11 members, plus more than 20 interns and volunteers, Geluying realized that it is impossible to make the project bigger with its own strength alone. Moreover, their advantages lie in their understanding of children's psychology and strong R&D capabilities. Service is not their strengths, and projects must be promoted through cooperation.
At present, there are mainly the following ways of cooperation in Geluying:
and -funded foundation cooperation. This can solve certain early channel intervention and funding sources, but since the foundation will not support mature projects for a long time, the later expansion is poor.
and charity organization cooperate. Geluying provides products and various implementation standards, and the cooperative organization submits project execution reports later. This model is low cost, high success rate and fast effect, which is convenient for the early distribution of locations in different provinces, cities and counties, but Gelu Camp is required to be responsible for raising funds. For organizations with a high degree of vision and mission and independent fundraising capabilities, the Gelu Camp will authorize a regional management system and will only supervise fundraising work.
and education department cooperate. This model is more worry-free. The government will designate a dedicated person to be responsible for the implementation of schools across the county, and Geluying can regularly understand the situation. Because of administrative orders, the promotion is faster and it is easier to bring about an increase in the service level. But Gelu Camp also has concerns that once an administrative order is passed, the school’s execution may not be based on its own needs, and the principal may suffer from the execution effect due to resistance. Therefore, compared with this top-down model, Geluying promotes a bottom-up word-of-mouth communication model.
In addition, Gelu Camp has also begun to focus on brand dissemination of through the media. At the same time, publishes professional research report every year, presenting the problem to the public and attracting wider social attention. "Maybe some organizations can do it after seeing it," said Mei Dong. Not long after the release of the "School Residence Student Survey Report", a special organization has solved the bathing problem and dormitory curtain problem of boarders. "R&D is our advantage. Not all organizations can do it, so we can do it; what we cannot do is combine the resources and social resources of many brother organizations to let them do it. Everyone is just dividing their labour and doing what they are better at . "
Future: Campus Comprehensive Intervention Plan
" Our core is to establish a rural boarding school standards. "
always runs to the schools below. Every time I go to Gelu Camp, I will find new problems and needs. In addition to "New Thousand and One Nights", they have developed more products based on the same productization ideas. Mei Dong laughed and said: "The characteristic of our organization is that its R&D temperament is too heavy. When you see a problem, you want to do it and make something to solve the problem. "
At present, Geluying has three product lines being promoted at the same time.
The first is mature product line . For example, "New One Thousand and One Nights" is a mature product, and its core work is project operation, promotion and fundraising.
The second is pilot product line . This type of product is still in the test of the pilot school and has its prototype, but it has not yet reached the stage of large-scale promotion. "We must first prove in the early stage that our products are really needed on a large scale and can solve social problems. We will promote it, otherwise it will be wasting social resources . "At present, together with the "New Thousand and One Nights", this type of product has formed a multi-scene, multi-time, multi-media, diversified boarding left-behind children's growth system .
AM 07:00, dormitory, good music has good stories
selected 120 children's music worldwide, and combined with appropriate story explanations, it is played every morning when students get up.
PM 13:30, classroom, Why Classroom
6 minutes of fun micro-classes, with the content involving society, science, etc., and will also expand around the textbook content; there are currently 400 videos, which can be played on various terminals, children can watch them themselves, and teachers can also use them in the classroom. "We calculated that the average spare time for children is 5-6 hours a day, doing nothing, which is particularly boring. "Why class is used to fill these blank spaces.
PM 15:00, psychological classroom, psychological story class
Designed and developed 120 psychological video classes for the four major categories of common problems of self-cognition, interpersonal communication, emotional management, and social adaptation of left-behind children, and was accompanied by teachers' books. The teacher led students to fully understand the content of the video story and interact with students in depth with the healing problems in the story. This project is to solve common psychological problems in bedtime, and then solve some personalized psychological problems more deeply.
PM 21:00, dormitory, the new Thousand and One Nights
The third is the R&D line . Faced with brand new problems, the gelu Camp meets experts, resources, and schools to try to propose solutions. There may be alternative idea libraries, but the product has not yet been formed.
" Campus Comprehensive Intervention Plan " is on this third line. In this complex project, the gelu Camp hopes to achieve three goals:
to establish a standard for rural boarding schools. "After the schools in our country have changed from the original day system to the boarding system, this part is blank. "The country has some hardware standards, such as how big the dormitory space is, but there is no soft standards based on the healthy development of children's physical and mental health, such as how dormitories should be arranged and what are the mental health standards for rural children. "We want to figure out what kind of rural boarding school is suitable for children's physical and mental health and development. "
affects principal . Geluying found that for rural schools, principals are very critical people. Changes in their concepts and ability growth will affect a school, and the frequent movement of rural principals will bring this impact to more schools. Mei Dong said that the change should be based on two aspects: one is the changes in the principal, including knowledge vision, awareness, ability, etc.; the other is the changes in the principal evaluation mechanism. Only when the evaluation mechanism changes can the principal have the motivation to change fundamentally. In this regard, it is necessary to cooperate with the Education Bureau to change the original evaluation mechanism.
establish an educational content library .After the principal changes, there is also a platform to provide good resources for him to combine according to the school’s situation. The products developed by Geluying will also become part of the content library in the future.
At present, this project is being piloted in Guangxi. Mei Dong said that if it can be done, this project may become the core business of Geluying in the future, and other existing projects will be classified into special product departments and will be continuously developed based on the standards and needs of this project.
"Our strategic direction is the healthy physical and mental development of rural boarding children, so we must change from the macro level. It is difficult to change the fundamentals when doing micro-work at the school level forever." Mei Dong said, "To be honest, we don't know much about how to go down. This depends on step-by-step exploration and slowly develop based on needs. What will it look like in the future? It is still unclear."
