Two days ago, I updated the latest vlog issue on Weibo, "25 Facts About Me", and collected some questions about me from everyone.
These 25 questions are quite varied. One of the friends asked: If can only wear one brand for the rest of his life, what would I choose? The question of
is quite interesting, I have never thought about it before.
After thinking about it, if I still have to consider the factor of "can you afford to buy for a lifetime", then the answer can only be UniqloUQLO.
Uniqlo's brand philosophy of "LifeWear Suitable for Life" and the spirit of "Made for All" show everything. I think no matter what age I am, I can find suitable items from Uniqlo. It is cost-effective and has a "democratic fashion" that everyone can afford.
, and Uniqlo has collaborated with designer brands every season. Even Aquarius, who has been changing clothes, has a three-minute popularity, can always find a suitable choice.
Uniqlo is simply a general option for "send points".
JW Anderson's collaboration series is fashionable and wacky, the U series is a stable texture output, IDLF French elegance, they all have a place in my closet.
Recently, they will release the 2020 spring and summer series that they collaborate with Marimekko. spent a long winter, and this series that looks so pleasant to me, hit me in one blow!
This is already the third series that Uniqlo and Marimekko cooperate. Marimekko, even if you are not familiar with its name, you will suddenly realize it when you see this poppy flower.
But if Marimekko is just defined as a brand with patterns that can lead the world, it would be a big mistake. Marimekko is much more powerful than "printed brands"...
1. The rising Finnish national brand
Marimekko was founded in Finland in 1951. What kind of social background was it at that time?
Finland, which had experienced turbulence in World War II at that time, suffered a huge setback and was still carrying $300 million in debt. Armi Ratia's original intention is very pure, she hopes to bring some happiness and energy to the Finnish people after the war.
So, Armi invited artist Riitta Immonen to design a series of clothes using cute fabrics produced by Printex and held a fashion show. This is also Finland's first fashion show.
Finnish women who have just experienced the haze of war have never seen this posture. They are all crazy about it, and the fabric is sold out soon!
Armi thus came up with the idea of regular production of clothing and officially established the brand Marimekko.
"Mari" is a very common female name in Finland, and "mekko" means skirt. There is not much fancy stuff in . The original intention of the brand was to create simple, comfortable and pleasant clothes.
This is quite consistent with Uniqlo's philosophy.
Her skirt has loose silhouette and vivid colors and patterns. For post-war Finland, Marimekko is a novel, unprecedented, durable and beautiful design.
At first, these clothes were criticized by reporters because of their lack of curves and were not sexy enough. Nurmesniemi directly retorted: "Sexy is women, not clothes."
Armi's reputation in Finland has gradually increased. He often receives international guests of Marimekko in his own estate Bökars. There are many celebrities and important cultural figures at home and abroad, just like a "wild" Finnish embassy.
It can be said that Marimekko has improved Finland's status in the fashion circle and even the political circle to a certain extent, and has become a cultural phenomenon in Finland. It is no exaggeration to say it is a national brand.
The current Prime Minister of Finland Sanna Marin wears Marimekko
2 on important occasions. The first person who influences politics with fashion
The leaders of their own country wear "national brands".
But do you know? Jacqueline Kennedy, during the 1960 US presidential election, bought seven Marimekko dresses in one go, and wore one of them on the cover of Sports Illustrated.
Why Marimekko?
Because Jackie knows that it is very important to connect with voters, she chooses to express this through clothes.
The dress she wore was simple in tailoring, not wearing jewelry, and was humble and low-key. Marimekko's cute and unnatural artistic prints invisibly added a lot of affinity to her.
Jackie uses these simple, lively and vivid dresses to bring the distance between them and voters. With her style, she has successfully influenced people all over the world and became the "star weapon" of her husband's campaign.
Berlin Kennedy Museum's 2013 special exhibition "The Spirit of a Dress",
exhibits 6 Marimekko dresses worn by Jackie
Although it is common to strip the same style of the politician lady, this was unprecedented in the political field at that time.
For a moment, more than 300 American newspapers rushed to report on the Finnish brand that Jackie wore, making Marimekko a household name.
Marimekko For the archives reported at that time
3. This brand has made 3500+ types of prints
prints. Since it is a special skill, it must naturally be done to the extreme. So far, Marimekko has launched more than 3,500 printed patterns!
It is the best brand for printing, but it does more than just printing.
: It is said that its most famous poppy print was quite "rebellious" when it was born.
At that time, Armi did not allow his designers to design floral patterns because she believed that the flowers in nature were far more beautiful than those in textiles. But designer Maija Isola defied the order and designed the print, named "Unikko", which has a unique meaning in Finnish.
Rare Marimekko Unikko original fabric
Results The bold and enthusiastic poppy resonated with the hippies' anti-war movement in the 1960s, "the Flower Power Movement" and became one of the most popular prints in Marimekko's history. In the past 70 years since the birth of
, Unikko has many new colors, and is still widely used in Marimekko's clothing, home, fabrics and other products...
left: curtains made at the beginning of Unikko's birth in 1964
right: Marimekko's new colors of Unikko products
This Maija Isola has also become Marimekko's most important and well-known designer. She alone created 533 designs for Marimekko.
She is very bold in the use of colors and is keen on drawing inspiration from Finland's nature to create prints.
Maija Isola The "Tori" fruit print created in 1970, the original color
Marimekko's iconic print has stripes. The Tasaraita stripes designed by designer Annika Rimala in 1968 are one of the most classic prints.
Rimala wants to make democratic clothing that is universal for both men and women. Tasaraita has equal stripes, average spacing, and regular lines. It represents equal rights and is in line with the spirit of the 1960s. The most fashionable young people of that year wore this print.
4. Which collaboration series is worth buying this season?
Practical, democratic, multicultural integration, and pleasing...
Why do the two brands of Uniqlo and Marimekko hit it off? The answers are already above.
The release of the UNIQLO x Marimekko 2020 spring and summer cooperation series happened to be after a long and haze-covered winter day. It's like a ray of light, and I've never been so desperate to wear these happy clothes like I am now!
This series contains 6 prints, including bright and realistic flower and fruit patterns, geometric patterns with great artistic sense, or cute simple patterns full of childlike fun...
I chose to try on the Raide and Tori patterns, and tell you my experience of trying on them~
Raide
As mentioned above, stripes are an indispensable classic element in the Marimekko printing world.
Raide stripes were created by designer Annika Rimala in 1966. Parallel hand-painted lines are like railway tracks, which are very lifelike. is not as regular and rigid as ordinary stripes, and the spacing and lines are more casual and vivid~
Raide stripes have a rich color in this series, including several colors such as pink orange, navy blue, lemon yellow, royal blue, green, etc.
color scheme changes, and it seems that temperament can be switched arbitrarily according to the wearer's style...
All-cotton V-neck Dress (5-minute sleeve) 427420 ￥399
Long gown (7-quarter sleeve) 428512 ￥149
You can boldly try this way of wearing in the main visual blockbuster, mixing several different colors of Raide stripes.
I chose a top with a bit of Hawaiian shirt style and paired it with shorts of the same color.
Washed cotton open collar shirt (short sleeves) 427405 Uniqlo ￥199
Cotton shorts 427743 Uniqlo ￥199
Scarf 428721 Uniqlo ￥79
Just two items have a bit of boyish style. I used a small scarf of the same color to tie a small bow on the top of my head as a headscarf to neutralize some boyishness. The usage of
and small silk scarves is so varied that it is cute to tie it around your neck like a model, or tie it to a handbag.
Song Zuer also wore this shirt in the blockbuster filmed by GRAZIA. This stripe is open as a small summer jacket, and it is also very eye-catching.
Tori
Tori flower bed is the well-known fruit print created by the designer Maija Isola in 1970.
There are two colors in this collaboration series, one is on white background, which is sweet and lovely; the black background is a bit cool.
All-cotton A-line dress (sleevedless) 427924 ￥299
T-shirt (short-sleeved) 428511 ￥99
All-cotton shorts 427743 ￥199
I tried on a "Tori Flower Bed" short-sleeved T-shirt with black shading, and the sun hat and mid skirt were all items from this collaboration series.
T shirt (short sleeves) 428511 ￥99
Cotton and linen skirt (skirt) 427745 ￥299
T shirt is loose in overall tailoring, and the sleeves and collar lines can well modify the lines without being too "destroyed".
The main color of blue and green, even cool girls who rarely wear prints can try it.
In comparison, the white background style is much sweeter~
Actor: Dai Wenwen
So this print also appears in infant and children's clothing, and can be matched with parent-child clothing!
Kivet
Kivet is also a classic pattern designed by Maija Isola.
This printing is inspired by rocks. The designer used scissors to cut out circles of colored paper, so the edges of the graphics are not completely smooth, with a little edge and a particularly vivid one.
T-shirt (short-sleeved) 427245 ￥99
UV-proof hat (sun hat) 427141 ￥199
linen blended V-neck dress (five-minute sleeves) 426922 ￥399
This season's royal blue and light pink color combination brings soft temperament to the originally thick rocks. The stone pattern on it looks like Bobo in milk tea, quite cute. There is a women's jacket in the
Kivet print, which is a classic light top made of polyester fiber. The fabric is durable and waterproof, and can easily be packed into a small bag. It is super suitable for outings in the rainy season in spring.
Portable Hooded Jacket 427384 ￥399
Laine
Laine Print is a print created by Annika Rimala in 1965, with her strong sense of graphic and unique aesthetics.
is a very simple wavy pattern, but how to interpret it has a lot of room for understanding. It is also my personal favorite pattern with the most changing temperament this season.
T-shirt (short-sleeved) 428510 ￥99
Scarf 428721 ￥79
Hemp-blend shirt dress (five-minute sleeves) ￥399
You can say it is soft layered wool, it can be said that it is the ripples of the lake water, or it can be said that it is like the lawn blowing by the afternoon breeze.
The wearer can give it a different understanding and feeling according to his or her mood. Simple lines can always bring happiness. Among the items printed in
Laine, I think it is worth buying this high-waisted belt-designed dress.The linen-blend cotton fabric is soft and breathable, and the upper body is a shirt-like design, which is suitable for wearing on many occasions. The wave stripes not only make you look slimmer, but also have a more playful feel than ordinary horizontal lines. The overall shape is very retro.
linen blend shirt dress (five-point sleeves) ￥399
Papajo
Another Papajo pattern is the concept of "coastline". The semicircle on the lines looks like both the reefs on the coast and the calmly rolled waves.
All-cotton A-line dress (sleeveless) 427923 Uniqlo ￥299
Baby/Newborn Round neck one-piece (short sleeves) (2-piece package) 427501 Uniqlo ￥79
This pattern is relatively finer. It is a very friendly choice for friends who don’t like large geometric patterns but want to try cute patterns.
Portable long hooded jacket 427385 Uniqlo ￥599
Kukka
Cute Kukka is the design of Annika Rimala.
Such a cute print can only be bought in infant and toddler clothing. I will buy a pair of cute shorts for Huang Guoran! Keep it for summer and go to the beach to wear~
UNIQLO x Marimekko 2020 spring and summer cooperation series, will be pre-sale on the official website of Uniqlo and the flagship store on the palm of your handheld on April 9, and will be officially released in Uniqlo stores nationwide on April 10.
I hope this spring and summer will be a happy spring and summer full of sunshine and outdoors! Leave a message to interact and draw a fan to send this limited-edition canvas bag ~
Editor: Riemann
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