In the past few years since it was stolen by the epidemic, many "assassins" against wallets have appeared around us, and they have unknowingly "back stabbed" us as consumers.
Not long ago, the popularity of "Ice Cream Assassin" had not dissipated, and young people found that they even looked down on music festivals.
Recently, the Chengdu Cactus Music Festival was issued, and the price has climbed to four digits. double-day VIP tickets are as high as 2999.
Music fans who realized that they were regarded as suckers criticized the festival as a hot topic and launched a common boycott campaign.
This time the audience no longer bought it. As of press time, there are still remaining tickets for the festival except for the early bird tickets sold out.
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Just a few years ago, the music festival was still a carnival for young people who were poor but had ideals.
Compared with concerts that are hundreds or even thousands, young people only need 200 yuan to enjoy the joy of music in the music festival. They can stand on the outdoor lawn all day, sweating and spin between several stages, encountering their favorite music.
Of course, cheapness is based on the sacrifice of comfort. The music festival lacks excellent equipment and does not have comfortable seats. It is sun and rain outdoors, and is shoulder to shoulder in the crowded crowd... But young people who are not very wealthy can enjoy this "spiritual enjoyment".
In the past, we used to buy happiness with less money, but now, we spend money to buy suffering. The music festival that cost 200 yuan to watch for three days has completely disappeared. The drastic changes in the
Music Festival have begun in recent years.
006 Midi Music Festival 3rd pass price 100 yuan, and the ticket price of the 2009 Strawberry Music Festival is only 80 yuan. 006-2016, the price of music festivals rose by about 10%.
In 2015, the Shanghai Simple Life Music Festival was invited to Hanggai , Lin Youjia , Lin Yilian , Jolin Tsai , Lisa Ono and other luxury guests. The single-day ticket is only 230 yuan and the three-day pass is 599 yuan.
And after 2019, the prices of music festivals have entered the fast lane and soared.
Still take the Cactus Music Festival as an example. Since its establishment in 2018, the tickets have increased by nearly four times.
At the beginning, music fans also expressed their understanding of the price increase of the music festival, after all, it is not easy to hold a music festival under the epidemic.
But is it really just a problem with the epidemic?
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What really disrupts the performance market is the capital that flows in and the greedy businessmen.
In 2019, iQiyi 's homemade variety show "House of the Band of the Band" became popular, allowing the band to enter the public's vision from a niche hobby.
Many bands have gained popularity through variety shows, and the popular bands in the show have become the "sporting king" of music festivals, such as hedgehogs, 月最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最最
High popularity has turned these musicians into "stars", and the performance fees have also increased, and the audience has gradually developed into the "fan circle". It is reported that the performance fees for top artists are generally as high as more than 800,000.
In order to make money, the music festival will compete for these high-traffic musicians, but the high performance fees bring pressure on revenue. There are only two ways to solve the problem of stress, please invite more musicians with high traffic and increase ticket prices.
Music festivals that chase traffic are becoming increasingly impure. Variety shows have uncertainty. This year's hit is "Summer of the Band", and next year's favorite will become " China New Rap ". But it doesn’t matter, the organizers of the music festival accept all the "music traffic".
Cactus Music Festival was first established, focusing on Chinese independent music, and invited Cui Jian , Black Panther, Tang Dynasty, Xu Wei , Pu Shu . All Chinese rock music symbol level characters were present to create a memorable rock event. Gradually, the Cactus Music Festival no longer calls to be a "chronic of Chinese independent music" . In its slogan of "expanding cultural boundaries", it absorbs all kinds of musicians, from Liu Cong , Jiang Yunsheng , Naiwan to Shen Yicheng , Yan Renzhong, Guoding , and has become a frequent visitor to cactus.
Tolerance is indeed unprecedented tolerance. I was almost coaxed to forget what they have in common - high-traffic artists.
Ningbo A well-known local livehouse person once revealed that in the past, bands and musicians needed to pass the experience of livehouse tours to accumulate fans to a certain extent before they would participate in the music festival. But the emergence of variety shows has changed this logic. , which is now popular through variety shows, will directly enter the music festival and will not return to the livehouse tour status .
This also explains why the music festival is becoming increasingly unpleasant. After tasting the sweetness of traffic, capital began to actively create traffic artists through variety shows and short video viral music, and then put them on the stage of the music festival. Musicians who debuted in "One Step" style, even if they are talented and lack stage experience, it is still difficult for them to please picky listeners.
Once upon a time, we liked to dig out treasure bands when we went to music festivals. Now, people are keen to laugh at who is "struggling" again.
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Nowadays, "Xiaofeng Music Club" is like "Zhong Xuegao" in the live circle, which makes people love and hate.
I can't say that Xu Xiaofeng has no ideals after thirty years of music. Since the 1990s, he has been playing rock music live with Cui Jian, Black Panther and others. During his work at Warner, he also signed Laolang , Wang Feng , Pu Shu and others to create original Chinese music.
Xu Xiaofeng is also one of the earliest music festival leaders in China. After the establishment of Xiaofeng Music Commune in 2016, it is still committed to supporting original music and campus music.
Xiaofeng Music Commune has many music brands such as Star Nest Secret Realm, Nanxijiang Music Festival, Cactus Music Festival , and Xu Xiaofeng is also behind the Orange Music Festival, which is familiar to Ningbo music fans.
His change starts with a careful test. In 2020, preparations began to begin. The ticket price of Nanxijiang River has been raised to 380 yuan per early bird. Although it far exceeds everyone's expectations for the ticket price of the music festival, everyone who hasn't listened to the music festival for too long has accepted it. The ticket price of Nanxijiang Music Festival is not only empty in seconds, but also hyped up by scalpers to a high price.
At first, everyone thought the price increase was only temporary, and when they came back to their senses, they could no longer stop the car. The ticket prices of music festivals represented by Xiaofeng Music Commune have been rising all the way. In 2022, the ticket prices of Nanxijiang Music Festival doubled compared to 380 that year, and the single-day ticket price is as high as 788 yuan.Maybe he knew that he was too outrageous and poor students could not afford it, so Xu Xiaofeng thoughtfully allowed the performance tickets to be paid in installments and carried out the harvest to the end. The high ticket price of
has almost no difference from the Cactus Music Festival. Compared with the music festival, it is more like a tour of Xiaofeng Music Club. The music festival is filled with high-traffic bands, not only the audience's wallets are uncomfortable, but the days of those less famous small bands are also even more sad.
Not only the music festival, browse the official micro store of Xiaofeng Music Commune, and you will find that even livehouses can't be appreciated.
Strangely, while everyone was scolding Xiaofeng who was asking for the price, they were rushing for tickets. The price is getting higher and higher, but the tickets are getting harder to grab. They can always make a fortune and keep pushing up prices, as if testing the bottom line of music fans.
So, a single-day ticket of 1,000 yuan appeared, and everyone finally launched a collective boycott.
Whether angry music fans can correct this inflated market may depend on this "war".
If it were you, would you spend 1,000 yuan for the music festival?
