"I can grab money directly, but I still have to pull me to bask in the sun in the summer and sing a few songs for me. The organizer is so kind," a netizen mocked on Weibo.
On July 14, the ticket price will be announced in Chengdu on September 10. The single-day pre-sale ticket is 999 yuan, the two-day pass is 1,800 yuan, and the two-day pass VIP price is 2,999 yuan. As soon as the news came out, #Cactus Music Festival ticket price# became a hot search on Weibo.
In the past two years, we can clearly see that the ticket prices for live houses, music festivals and other performances are increasing. According to the "2021 National Performance Market Annual Report" released by China Performance Industry Association in April 2022, the average ticket price of the National Music Festival in 2021 is as high as 660 yuan.
Home a few years ago, as long as we spent 80 yuan on the pre-sale, we could hear new pants , Wanqing, and Hedgehog at the Wuhan Strawberry Music Festival, and this year 599, 699, 999... have become common numbers on the price list of music programs. What makes domestic music lovers even more unfair is that the epidemic is everywhere abroad, but they can still enjoy the "unbelievable" bargain price. The ticket to the "Dream Concert" of the TOP-level men and women's group platter performance in June is equivalent to RMB 104, and the meeting of the girl group aespa in Los Angeles, USA is only 80 yuan.
Is the domestic "leeks" better to cut?
The music scene is declining, the more expensive the ticket price?
"In 2009, on the side of West Lake during the Dragon Boat Festival, I spent a huge sum of 200 yuan to buy a package ticket for two days of performances. Last year, Laolang , Wan Xiaoli , Zhou Yunpeng and other big names came. I went for Shen Wei. I saw him so close. He was facing me on the stage, which was less than 10 meters. The fanatical and lack of distance made me feel at the scene. The sound of the fanatical and lack of distance made me feel at the scene. The uniqueness and shock of the music, an excitement continued…”
”In a few years, I went to the Xi'an Strawberry Music Festival with my best friend and saw the best performance of the music festival: Lao Lang and his band, listening to him singing on the spot, made me a post-90s suddenly yearn for the 1980s…”
Compared with concerts, outdoor music festivals are often more free, more casual, and less distance-free. Many people who like music also like this restless atmosphere and feeling. Moreover, in the past music festivals, you could watch several events of 100 or 200. Most of them thought it was worth the money during the whole process, so if you had the chance, you would choose to go.
However, the music festival has changed since no matter when. In terms of price, it has been used for nearly five years from 100 yuan per day to 200 yuan per day, but it only took it for a year from 200 yuan per day to 500 yuan per day, and now it has reached a high price of over 1,000 yuan. As the price rises, the experience does not achieve corresponding growth. When the once energetic and talented folk songs or rock singers gradually disappear at the festival, replaced by some strange faces, and the soul of the festival is declining.
This is exactly one of the reasons why music festivals become expensive. When idols enter the venue, ticket prices rise.
In 2019, the original music variety show "HTM3 Band Summer " became popular, and the band with the basement as the training base went to the front desk, attracting a large number of fans. There are two changes this program has brought to the festival. One is that the band's value has increased, and the appearance fee is high, so the tickets are naturally sold at the festival, which is understandable; the other is that the organizers have seen the potential of fans. In order to attract more young people, idols and idols appear at the festival.
For example, last year's National Day Cactus Music Festival, the former boy group R1SE captain Zhou Zhennan , and the Lucky Alliance, which became popular through the talent show " Tomorrow's Son of the Orchestra Season "; among the guest lineup released by the 2021MAX Music Festival in November, there are the popular boy group INTO1, just selected from " Creation Camp 2021", and the crosstalk actor Zhang Yunlei .
of course it is not just a music festival. LiveHouse, which has a relatively small scale, has also shown a trend of idolization.
"I can grab money directly, but I still have to pull me to bask in the sun in the summer and sing a few songs for me. The organizer is so kind," a netizen mocked on Weibo.
On July 14, the ticket price will be announced in Chengdu on September 10. The single-day pre-sale ticket is 999 yuan, the two-day pass is 1,800 yuan, and the two-day pass VIP price is 2,999 yuan. As soon as the news came out, #Cactus Music Festival ticket price# became a hot search on Weibo.
In the past two years, we can clearly see that the ticket prices for live houses, music festivals and other performances are increasing. According to the "2021 National Performance Market Annual Report" released by China Performance Industry Association in April 2022, the average ticket price of the National Music Festival in 2021 is as high as 660 yuan.
Home a few years ago, as long as we spent 80 yuan on the pre-sale, we could hear new pants , Wanqing, and Hedgehog at the Wuhan Strawberry Music Festival, and this year 599, 699, 999... have become common numbers on the price list of music programs. What makes domestic music lovers even more unfair is that the epidemic is everywhere abroad, but they can still enjoy the "unbelievable" bargain price. The ticket to the "Dream Concert" of the TOP-level men and women's group platter performance in June is equivalent to RMB 104, and the meeting of the girl group aespa in Los Angeles, USA is only 80 yuan.
Is the domestic "leeks" better to cut?
The music scene is declining, the more expensive the ticket price?
"In 2009, on the side of West Lake during the Dragon Boat Festival, I spent a huge sum of 200 yuan to buy a package ticket for two days of performances. Last year, Laolang , Wan Xiaoli , Zhou Yunpeng and other big names came. I went for Shen Wei. I saw him so close. He was facing me on the stage, which was less than 10 meters. The fanatical and lack of distance made me feel at the scene. The sound of the fanatical and lack of distance made me feel at the scene. The uniqueness and shock of the music, an excitement continued…”
”In a few years, I went to the Xi'an Strawberry Music Festival with my best friend and saw the best performance of the music festival: Lao Lang and his band, listening to him singing on the spot, made me a post-90s suddenly yearn for the 1980s…”
Compared with concerts, outdoor music festivals are often more free, more casual, and less distance-free. Many people who like music also like this restless atmosphere and feeling. Moreover, in the past music festivals, you could watch several events of 100 or 200. Most of them thought it was worth the money during the whole process, so if you had the chance, you would choose to go.
However, the music festival has changed since no matter when. In terms of price, it has been used for nearly five years from 100 yuan per day to 200 yuan per day, but it only took it for a year from 200 yuan per day to 500 yuan per day, and now it has reached a high price of over 1,000 yuan. As the price rises, the experience does not achieve corresponding growth. When the once energetic and talented folk songs or rock singers gradually disappear at the festival, replaced by some strange faces, and the soul of the festival is declining.
This is exactly one of the reasons why music festivals become expensive. When idols enter the venue, ticket prices rise.
In 2019, the original music variety show "HTM3 Band Summer " became popular, and the band with the basement as the training base went to the front desk, attracting a large number of fans. There are two changes this program has brought to the festival. One is that the band's value has increased, and the appearance fee is high, so the tickets are naturally sold at the festival, which is understandable; the other is that the organizers have seen the potential of fans. In order to attract more young people, idols and idols appear at the festival.
For example, last year's National Day Cactus Music Festival, the former boy group R1SE captain Zhou Zhennan , and the Lucky Alliance, which became popular through the talent show " Tomorrow's Son of the Orchestra Season "; among the guest lineup released by the 2021MAX Music Festival in November, there are the popular boy group INTO1, just selected from " Creation Camp 2021", and the crosstalk actor Zhang Yunlei .
of course it is not just a music festival. LiveHouse, which has a relatively small scale, has also shown a trend of idolization.From the data statistics in the figure, it can be seen that the ticket price of Jiang Yunsheng , which is famous for "metaphysics" and "feelings" characters in "Handle" is higher than that of most rapper singers who have held LiveHouse tours in the past two years. Bufan , who was born in "Idol Trainee", also officially announced the LiveHouse tour arrangements on June 14, directly increasing the price to 480 yuan. The ticket price in the VIP area is as high as 780 yuan, ranking first in the rapper ticket price list.
Over the years, Chinese music scene has declined at a speed visible to the naked eye. Although the music festival focuses on niche independent music, it still cannot be compared with its former glory. The addition of idols and idols can be said to be a result of the musician's disagreement and gradually becoming mediocre. Perhaps in the eyes of some outsiders, the airborne music festival by Jolin Tsai, Zhoushen , etc. is a benefit, but it is not for music festival fans.
"2019 wheat field music festival Beijing station, fans started to occupy the top 1-2 rows 2 hours before Jolin Tsai took the stage, making me unable to enjoy the interaction with the band," said a music fan. Why do you step on the "throttle" and not brake when the fare is priced?
Music Festival price increases, and the increase in costs is the key reason. In addition to the increase in performance fees for artists due to their increase in value, venue fees are also the main part, but what is even more uncontrollable is the epidemic. The repeated epidemic situation is likely to cause the early preparations of the festival to be wasted. Moreover, due to the epidemic, the number of people at the festival has been limited, but the fewer tickets sold, the price of tickets will be increased.
However, it is not reasonable to say that it is all objective factors that lead to the high ticket prices and music fans have to pay for it.
Midi Music Festival , the origin of my country's music festivals. In 2019, when other music festivals doubled, the price of Midi rose from 220 yuan to 320 yuan, and since then, it has remained between 300-400 yuan. Compared with other music festivals, this price is conscientious. Let’s look at the Cactus Music Festival again. The ticket price in 2018 was 300 yuan per day, and it doubled in 2019, and it sold to 550 yuan per day, and now it has soared to nearly 1,000 yuan.
As the epidemic, music festival ticket prices are driven by factors such as idolization, driving the collective rise in music festival ticket prices, although many organizers passively raised the prices, many people are taking the opportunity to explore the space for the increase in music festival ticket prices and the acceptance of music fans, and harvest more young "leeks".
In 2018, the Chengdu Cactus Music Festival, which packaged a number of old rock artillery, became the most conscientious and shocking performance in the industry that year. Xu Xiaofeng invited Cui Jian , Black Panther, Tang Dynasty , Zhang Chu , Xu Wei , Pu Shu , etc. are enough to make Chinese rock music fans present their knees, which completely opened up the reputation of Xiaofeng Music Commune. This music festival is pre-sale at 300 yuan per day and the three-day pass is 800 yuan. The price is already quite expensive, but the top lineup not only does not make music fans complain, but instead thinks it is worth the money.
But now, Xu Xiaofeng has become the object of "deep hatred" by music fans. A popular saying in the circle is that "some artists are allowed to get rich first, except Xu Xiaofeng", and "performance assassin" has become a hot topic, and Xu Xiaofeng has once again become the target of public criticism.
uses "one-one's own strength" to drive the continuous rise in music festival prices, and Xu Xiaofeng can be said to be "well deserved".
In the second half of 2020, the entertainment demand suppressed by the epidemic needs to be released urgently. Xiaofeng Music Commune held the highly anticipated Cactus Music Festival. The lineup has dropped significantly compared to last year. The pre-sale ticket price reached a "sky-high price" of 580 yuan per day and 1,100 yuan per day; in less than a year, the criticism of music fans has not subsided. Nanxi River Star Cang Music Festival announced the ticket price, and the pre-sale price of 688 and 888 on site exceeded the bottom line of most music fans' ticket prices, and music fans cursed.
various "sexy operations" of Xiaofeng Music Commune have triggered other music festivals in the industry to "imitate", which has completely changed the past state of the price of music festivals slowly climbing.
For example, the ticket price of the Strawberry Music Festival in 2009 was only 80 yuan, and the ticket price increased to three digits from 2014 to 2016, and generally still fluctuated around 200 yuan.Now? The Wuhan station two-day pass (pre-sale) is priced at 980 yuan. The full-price single-day ticket that missed the pre-sale is sold for 680 yuan, and the cheapest student single-day ticket is also 380 yuan. In response to this, the CEO of the organizer Modern Sky , Shen Lihui , said with confidence, "The problem with the Chinese Music Festival is that the ticket price is still very low." The organizers of the
Music Festival have tasted the sweetness of price increases, and it will be difficult for them to take the initiative to lower the price back in the future. Just as netizens complained, "Do you dare to be more expensive?", Xiaofeng Music Commune responded openly, "Wait for next time."
Who is "grasping" young people?
Although there are many criticisms on the Internet about the "sky-high price" of music festivals or LiveHouse, many music fans will still pay for it, which in disguise has become the "confidence" for the organizers to frequently look up prices.
For example, the Taiwanese band " Guessing Five-People " that became popular because of the song " Lover Missed ", started a tour in the mainland. After the price of 380 yuan was announced, many music fans complained that the ticket price was too high and it was suspected of cutting leeks. The tour tickets for the five-People were not not unsalable due to the price increase, but were empty every time. For example, the Star Nest Secret Realm Music Festival hosted by Xiaofeng Music Commune soared directly to 688 yuan in a single-day pre-sale ticket, 888 yuan in a single-day full ticket, and 1,088 yuan in a single-day VIP ticket, which was highly criticized, and there were still many music fans who could rush to buy it.
swearing is still a swearing, and there are still music fans or fans willing to pay for their favorite bands and idols. The organizers take advantage of this mentality. A relevant business docking person from a leading organizer said, "The organizer will do a lot of research before selling tickets and learn that the price is acceptable in the market. Practice found that the price increase has not affected this market at all, and users will still pay for it, and the tickets are sold out."
The reason is partly because the concert camp idolization has attracted some fans to enter, and they are more willing to spend money on their favorite idols. Like Xiaofeng Music Commune, it keenly smelled the business opportunities. The original Cactus Music Festival was written with the slogan of "Chinese Independent Music Chronicle", but now it seems to be changed to "Generation Z performance feast of Chinese music", which caters to Generation Z more.
But the bigger reason is that due to the impact of the epidemic, young people's consumption and entertainment are restricted, long-distance travel cannot be visited, concerts cannot be watched, and lively and trendy music festivals have relatively become an appropriate choice. Therefore, even if the ticket prices rise, many people are still forced to accept it.
A senior music fan said that people who go to music festivals are mainly divided into two groups: one is just a group of people who are just a group of people who have real musical beliefs, but only a small number of them.
This certainly amplifies the audience of the music festival, but it is also easy to bring about false fire in the industry. Once the epidemic no longer repeats and normal entertainment consumption resumes, there are more entertainment options for young people. Some people who are joining in the fun may abandon the music festival and make the music festival with increasingly high prices unsupported.
Music festival IPs that are well-known in the industry, such as Strawberry Music Festival and Midi Music Festival, may not have to worry about this risk. However, in the past two years, more and more local governments have begun to cooperate with organizers to start new music festivals in order to stimulate the local tourism economy. Not to mention that the uneven level of music festivals has disappointed many people who come to experience music festivals. If there are no people joining in the fun in the future, the plan to use music festivals to promote the city's image and sightseeing tourism will probably be completely lost.
Of course, this is definitely beneficial to music fans. Only when there are more people who refuse to pay for the order, there is no need to pay for the high ticket price in the future. Although the music fans are indeed willing to fight and the other are willing to be beaten, they are over-"overdrawing" the consumption capacity and expectations of music fans, and it is likely that they will be overturned and it will be difficult to get up any longer.
always makes sense, once used as the name "White" and "new media in the Internet and technology circles". This article is an original article, and any form of reproduction without retaining the author's relevant information is not allowed.
Now? The Wuhan station two-day pass (pre-sale) is priced at 980 yuan. The full-price single-day ticket that missed the pre-sale is sold for 680 yuan, and the cheapest student single-day ticket is also 380 yuan. In response to this, the CEO of the organizer Modern Sky , Shen Lihui , said with confidence, "The problem with the Chinese Music Festival is that the ticket price is still very low." The organizers of theMusic Festival have tasted the sweetness of price increases, and it will be difficult for them to take the initiative to lower the price back in the future. Just as netizens complained, "Do you dare to be more expensive?", Xiaofeng Music Commune responded openly, "Wait for next time."
Who is "grasping" young people?
Although there are many criticisms on the Internet about the "sky-high price" of music festivals or LiveHouse, many music fans will still pay for it, which in disguise has become the "confidence" for the organizers to frequently look up prices.
For example, the Taiwanese band " Guessing Five-People " that became popular because of the song " Lover Missed ", started a tour in the mainland. After the price of 380 yuan was announced, many music fans complained that the ticket price was too high and it was suspected of cutting leeks. The tour tickets for the five-People were not not unsalable due to the price increase, but were empty every time. For example, the Star Nest Secret Realm Music Festival hosted by Xiaofeng Music Commune soared directly to 688 yuan in a single-day pre-sale ticket, 888 yuan in a single-day full ticket, and 1,088 yuan in a single-day VIP ticket, which was highly criticized, and there were still many music fans who could rush to buy it.
swearing is still a swearing, and there are still music fans or fans willing to pay for their favorite bands and idols. The organizers take advantage of this mentality. A relevant business docking person from a leading organizer said, "The organizer will do a lot of research before selling tickets and learn that the price is acceptable in the market. Practice found that the price increase has not affected this market at all, and users will still pay for it, and the tickets are sold out."
The reason is partly because the concert camp idolization has attracted some fans to enter, and they are more willing to spend money on their favorite idols. Like Xiaofeng Music Commune, it keenly smelled the business opportunities. The original Cactus Music Festival was written with the slogan of "Chinese Independent Music Chronicle", but now it seems to be changed to "Generation Z performance feast of Chinese music", which caters to Generation Z more.
But the bigger reason is that due to the impact of the epidemic, young people's consumption and entertainment are restricted, long-distance travel cannot be visited, concerts cannot be watched, and lively and trendy music festivals have relatively become an appropriate choice. Therefore, even if the ticket prices rise, many people are still forced to accept it.
A senior music fan said that people who go to music festivals are mainly divided into two groups: one is just a group of people who are just a group of people who have real musical beliefs, but only a small number of them.
This certainly amplifies the audience of the music festival, but it is also easy to bring about false fire in the industry. Once the epidemic no longer repeats and normal entertainment consumption resumes, there are more entertainment options for young people. Some people who are joining in the fun may abandon the music festival and make the music festival with increasingly high prices unsupported.
Music festival IPs that are well-known in the industry, such as Strawberry Music Festival and Midi Music Festival, may not have to worry about this risk. However, in the past two years, more and more local governments have begun to cooperate with organizers to start new music festivals in order to stimulate the local tourism economy. Not to mention that the uneven level of music festivals has disappointed many people who come to experience music festivals. If there are no people joining in the fun in the future, the plan to use music festivals to promote the city's image and sightseeing tourism will probably be completely lost.
Of course, this is definitely beneficial to music fans. Only when there are more people who refuse to pay for the order, there is no need to pay for the high ticket price in the future. Although the music fans are indeed willing to fight and the other are willing to be beaten, they are over-"overdrawing" the consumption capacity and expectations of music fans, and it is likely that they will be overturned and it will be difficult to get up any longer.
always makes sense, once used as the name "White" and "new media in the Internet and technology circles". This article is an original article, and any form of reproduction without retaining the author's relevant information is not allowed.
