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The National Day holiday has just passed, and " My Villain Boyfriend " is about to end the membership. This original drama directed by Li Qingrong and starring Chen Zheyuan and Shen Yue has a unique perspective. It takes "super villain as the protagonist" as a gimmick, and integrates fantasy elements such as "book wear" and "time and space summoning". It can be called a counter-routine and has a clear positioning.
But in the content of the first 20 episodes, the male protagonist Xiao Wudi, as a villain, did not present the image of a villain in the audience's hearts according to the established routine. Just as the popularity of his continued fermentation, the burial and foreshadowing are still continuing.
iQiyi Lianlian Theater has broadcasted 4 works in succession this year, " Love should look like ", " Lotus Arts ", " Super Time Romance ", "My Villain Boyfriend", and "My Secret Roommate" will be waiting for the event. But only "The Legend of the Condor Heroes" is ahead of the crowd and has become one of the top ten thousand.
Among them, there is only the "little villain" who has a broadcast period of less than two weeks. Although it has not been able to show a dark horse, as an original drama, it still provides some unconventional content innovations in the current sweet pet market.
is not a campus, but youth remains unabated
When it comes to Chen Zheyuan and Shen Yue, the most likely that comes to everyone's minds are their respective youth campus masterpieces, such as "The Secret in the Secret in the Secret of " and the new version of "Meteor Garden". , the two actors, have become powerful players on this track with their own youthfulness and their proficient grasp of a series of ignorant emotions such as secret love and first love. At present, the two of them also hold "Can't hide" and "Open the Painting in their own hands! Youth dramas of different styles such as Girl Manga.
But in "My Villain Boyfriend", due to the character setting of the heroine's " Discus Athlete", some scenes do happen in the training hall of the Sports Department, but in fact, the home setting of the story is not on campus, but on the family and workplace. The heroine Nan Xing, played by Shen Yue, is a "new new worker" who has just stepped out of campus and entered society. From interview to entry to becoming a regular employee, although there is no professional professional depiction, it is enough to portray the childish and immature feeling of the young man in the character Nan Xing.
, and Xiao Wudi, played by Chen Zheyuan, is an ancient man who came out of the Ming Dynasty, but at a young age, he became the overlord of the martial arts world with his extraordinary martial arts. Especially after cutting his long hair short, taking off his jade pendant, and integrating into modern society with silky texture, he regained the image of a young and promising second-generation rich man. Although he was named "Han Huan Master", he had never really been exposed to love. Coupled with the sense of disconnection produced by books, Xiao Wudi, the image of Yan Mo, had a ignorant and innocent temperament.
However, the reason why "My Villain Boyfriend" can still bring a youthful and exciting feeling to the audience in a distant environment is inseparable from the two starring actors' interpretation of their heartbeat and secret love. Whether it is Xiao Wudi who has tried to verify his feelings over and over again and test Nanxing's feelings for him, and then he is unbelievable and involuntarily, or Nanxing's bright eyes when he mustered up the courage to pursue love and his wholehearted dedication after confirming the relationship, all of them allow the audience to bring his aunt behind his ears to the smile and immerse himself in it.
"My Villain Boyfriend" uses social scenes as the main story background, but with the "first love" between the male and female protagonists, it creates a common love atmosphere in campus dramas. Compared with the more popular campus dramas such as "The Secret in the Dark Grid" and "A Flash and A Shining Star" in the past two years, "My Villain Boyfriend", which has stronger social attributes, is also youthful. The expected "fresh" of
still works, but "My Villain Boyfriend", which was just launched on September 30, will be concluded tomorrow after spending a National Day holiday with the audience. Although the "little villain" who has not yet broken through the popularity of 7,000 stations is a little lonely, we have to consider that the popularity of the actors themselves, the time of the reputation of the series, and the marketing strength will be reflected in market feedback.
In fact, in terms of plot, "My Villain Boyfriend" is indeed as its own positioning, hiding a little new meaning of "anti-routine". First of all, the male protagonist Xiao Wudi is set as a "cultivation villain", which is one of the few protagonist characters on the market. The one who just got the market recognized is the character Dongfang Qingcang in "The Legend of the Canglan" that just made Wang Hedi this summer. After all, when the seemingly bloodthirsty and ruthless super villain shows his soft and cute side, it is still quite appreciative to the audience.
In addition, although the setting of "Books/Wedding Books" is no longer new in the online literature industry and even in film and television adaptations, after "Books", the story of putting the heroine together with the peerless villain Lalang in her own works is rare.
At the same time, it can also be seen that the screenwriters of are likely to catch up with the "last wave" of large-scale Korean idol dramas. That is, around 2016-2017, Korean film and television works were still fighting against idol dramas, especially , "W Two Worlds ", " Weightlifting Fairy Kim Fu-joo ", " Ghost ", "Strong Girl Do Bong Soon" and other dramas that have caused considerable responses in both South Korea and overseas and have received countless praises. A shadow of them can be found in "My Villain Boyfriend".
For example, the "book wear" background that is commonly used in "W Two Worlds", the "athlete + strong woman" setting of the heroine slightly similar to "Weightlifting Fairy Kim Fuju" and "Bong Soon", and the setting of the heroine "calling fate" of the hero by blowing candles in "Ghosts", which is also reflected in "My Villain Boyfriend", but the necessary condition for the hero to teleport to the heroine becomes shouting "Help"...
"My Villain Boyfriend" is cleverly drawing on the classic settings that have been verified by the market, but it has also made some localized transformations for the sweet pet style in China. , for example, "Shuhua" selected the most oriental martial arts novels as the background, which is more familiar to the audience of the themes such as fantasy monsters; at the same time, Nan Xing, played by Shen Yue, is still an "ugly duck-like" heroine, a bit ordinary but always cute and full of energy; even the emotional line of the sub-CP is integrated into the currently popular "female A-male O" pairing mode in China.
In addition, the female protagonist Nan Xing, who is the emotional master of the male boss, has given him a sense of déjà vu, and the male protagonist Xiao Wudi's self-strategy style falls into love, have brought a lot of highlight bonuses to the drama. It is not difficult to see that as an original script, "My Villain Boyfriend" still has a unique sweetness in the current sweet pet market.
sweet dramas should also take into account the barrel effect
For sweet dramas like "My Villain Boyfriend", grasp the two major directions of actors and scripts, and there will basically be no loss business. For example, as a B-level project, the small-budget online drama "We Can't Fall in Love" has aired a level A effect, and the small-scale youth campus drama "The Secret in the Secret" that was not favored by all parties at first but was recognized by the audience.
They usually don’t spend much money on casting, especially in the campus drama track, and the cost-effective "youth" like Shen Yue and Chen Zheyuan is the main reference. "Flashing Stars" Qu Chuxiao and Zhang Jianing , "The Secret in the Dark Grid" Xu Mengjie and so on are all of this.
However, although the casting idea is exactly the same, compared to "Flashing Stars" that has attracted many adult audiences who have just entered society, the audience of "My Villain Boyfriend" is still relatively younger. The main reason may be to look for it in the script.
Although as mentioned above, "My Villain Boyfriend" obviously gave some innovations in character design, scenes and some plot content, and also rationalized some classic settings, it is actually not the ultimate goal if you go deeper. Whether it is the light-hearted elements or the sweet and cruelty in the play, they are "down to the point", and it is difficult to easily reach the current audience's viewing threshold. In contrast, "Flashing and Shining Stars", the release of the entire episode at one time means that the drama has given up part of the initiative in publicity and promotion to a certain extent, but its victory lies in the strong plot, and directly relies on the two major tools of suspense and BE to stimulate the audience's emotions to continue to roll and rise.
, and Li Qingrong, the director of "My Villain Boyfriend", has co-directed the hit drama "Dear, Loved" with director Xiang Xujing. She has a lot of experience in grasping the live drama. This can be understood from her ambiguous atmosphere between Nan Xing and Xiao Wudi, as well as the pink-filled camera language.
also under the premise that "the actor's acting skills are basically online, the director's camera is reasonable and in place, and the costumes and props are in line with the character design, the two dramas present different views. The strength of the plot brought by the script is indeed the main influencing factor.
will be the end night of "My Villain Boyfriend" tomorrow night. Although there are still foreshadowings waiting for the final announcement, the popularity of the series will not be a big counterattack at present. It can be seen that Xiaotian Drama also needs to take into account the barrel effect and make up for its "shortest wooden board" in order to get as much profit as possible.
