Source: Jiaohuidian News Client
Jiaohuidian News Goose Restaurant, Goose B&B , Ehu, Goose Paradise... At the beginning of the new year, when we entered the "Egg Village" in Jiangxia, Liyang, the project with a total investment of nearly 100 million yuan was very "momentary".
From poor villages to agricultural villages, and then to internet celebrity check-in points, the collective economy of Jiangxia Village, Zhulu Town, Liyang City increased from less than 200,000 yuan a few years ago to 6.8 million yuan in 2021, interpreting a vivid sample that organically connects poverty alleviation and prosperity to achieve a well-off society and rural revitalization.
"A goose" flaps its wings and scatters an industrial chain. At the foot of the Wawu Mountain and by the Goddess Lake, the unique landscape creates a unique delicacy of the bamboo and geese. At the of the 2001 China International Agricultural Expo, the "bamboo brand" Fengge developed by Tianmuhu Livestock and Poultry Products Co., Ltd. won the gold medal in one fell swoop. A leading enterprise drove a city's goose economy, and the "No. 1 goose in China" drove 1.5 million white gooses to the big market.
To revitalize the industry's business card, at the end of 2020, the Zhulufeng Goose Factory project was launched again. Jiangxia Village and two poor villages in Liyang participated in a 49% stake, and jointly operated an agricultural enterprise - Jiangxia Agriculture with the Zhulu Town Government, with dividends proportional to the end of the year.
Walking into the breeding base, I thought I could see flocks of white geese leisurely, but I knew that the lake was as clear as a mirror, and it was difficult to find traces of white geese. "I have raised 20,000 geese, and all of them were booked before the New Year." Lu Zhen, general manager of Jiangxia Agriculture, said excitedly. In a modern running water production workshop, after cleaning and reducing bacteria, goose meat is put into a stir-frying machine, the fragrance and salt particles are fully integrated, and modern technology such as low-temperature hydraulic vacuum rolling, kneading and marinating are adopted. The meat is full of fragrance, which is the taste of hometown that people in Liyang love during the Chinese New Year. In the warehouse, new products such as braised chicken and a series of snacks such as goose wings, goose palms, and goose lemons are neatly stacked on the shelves, waiting for packaging to be sent to all parts of the country. "In the month before the Spring Festival alone, sales reached 6 million yuan."
From deep breeding processing to distribution, the first, second and third industries were beaded into chains in Jiangxia Village, vigorously promoting employment and entrepreneurship. Opposite of , the village cooperated with Yaya Farm, the largest vegetable manufacturer in Liyang, to establish a large distribution center, extending to the back of the industrial chain. Order classification, pesticide residue testing, sorting verification, loading and delivery have brought employment to villagers. From 12 am to 4 am every day, the lights are brightly lit here. Enterprises have connected to villages, and sales doubled every year, exceeding 20 million yuan in 2021. At present, the distribution center recruits 150 people in the village to find jobs, of which 80% are middle-aged and elderly people. "A monthly salary ranges from three to four thousand yuan, and from tens of thousands to tens of thousands." Yang Chunlei, a retired elderly man who has worked in the distribution center for three years, was very satisfied with his income.
Use creativity to light up agriculture and use Internet thinking to manage villages. The return of young people has given E Village an internet celebrity gene. The second generation of farmers, Lu Zhen, gave up his high-paying job and returned to the village to revitalize the bamboo rosy geese business card; "peach farmer" Zhou Qingqing, with skills and experience, "moved" the Taoyuan in Yangshan, Wuxi to the ginger, and led the villagers to develop ecological picking careers such as beauty orange, dragon fruit , peaches; in the orchid base, various varieties are sold well. "In the new year, we will create a sea of 100 acres of flowers, which is expected to become a new internet celebrity check-in point." The boss Lu Zhengyang said excitedly.
html In early January, the village introduced a young design team to tailor the "Meng Mengda" Egg Village exclusive emoticon package, which was launched on WeChat's "cloud" and continued to flood the screen, with a cumulative download volume exceeding 10,000 times; cultural and creative peripheral products were put on the shelves for sale, and creative mobile phone cases, New Year red envelopes, cloaks and clothing and other products that incorporate goose elements are loved by young people because of their practicality and fun. The catchy Jiangxia Geese Song will be released soon after the revision and creation. Zhejiang, Suzhou and other places "sniffed" a new look and put the project down: cooperate with the village to create a "goose theme" paradise, covering parent-child entertainment, cute pet parks, catering and barbecue projects; revitalize idle resources, transform the abandoned fish pond into 300 acres of Xitange Lake, and introduce water projects such as speedboats and cruise ships.
Strengthen the collective economy and feed back to people's livelihood. “70% of collective income is used to improve village infrastructure, and 30% is used to acquire excellent assets."The village party branch secretary Lu Ganghua thought about the "people's livelihood account" and "long-term account". The water and circuit network is complete, the villagers have a stronger sense of happiness, the tourists have a better experience, and more "returning customers" have become "returning customers". Highway 1 passes by, and the mountains and rivers under ginger are becoming the hearts of more and more people. Every weekend, it is hard to find a shared restaurant transformed by the Ruyi canteen in the village.
" In the new year, we will create a 3A scenic spot and a provincial characteristic pastoral village. "Lu Ganghua said that after all the projects are implemented, it is expected to provide 500 jobs. "Under the leadership of party building, letting the masses achieve common prosperity at their doorsteps, the prospects for Jiangxia are promising. ”
Editor: Fan Yuxian
This article comes from [Jiaohuidian News Client] and only represents the author's views. National Party Media Information Public Platform provides information release and dissemination services.
ID: jrtt
