(Fast Consumer Products Exclusive News) Shanghai Oriental Century Consumer Product Development Promotion Center (hereinafter referred to as "Oriental Fast Consumer Products Center") has brought the industry-leading all media - "Fast Consumer Products" based on retail monitoring in June 2022, based on the standards of attention, market rate and other standards, it has originally and exclusively released "Fast Consumer Products Hot Promotion in June 2022 (Part 1)". Are there any new products involved that you are optimistic about?
Please pay attention to the official WeChat "Fast Consumer Products Network" (fmcgchina), then vote and leave a message. The editor will post a wonderful message. At the same time, you are welcome to provide more new product information and clues (submission email: [email protected])
, Weiquan Daily C Red Ballow Plum Juice
Company: Hangzhou Weiquan Food Co., Ltd.
Recommended Zero Price: .6 yuan/300ml
Suitable channel: Convenience stores, hypermarkets, e-commerce, etc.
Introduction: Day ago, flavors are all daily C The new product has launched the "Weiquan Daily C Popular Babyberry" bayberry juice. The new product maintains the product line positioning of Weiquan Daily C "100% healthy, natural and delicious" and "21-day short-term refrigeration locks". "Popular bayberry" attaches great importance to the selection of raw materials. According to reports, the bayberry of "Weiquan Daily C Popular Babyberry" is selected for "Balmberry Excellent" Dongkui Babyberry . Each one is waiting for the fruit to ripen naturally and then pick it manually. The launch of this new product is the result of flavor full taking into account consumers' expectations for new flavors and their demand for healthy diets. It has recently been launched nationwide on all channels. It is worth noting that Weiquan also specifically combines the content related to "special adjustment" for the promotion of new bayberry juice: "I believe that through special adjustment marketing, more scenarios of juice consumption can be communicated to improve the overall consumption frequency and sales.
, Jiejiele Milk-Turning Lactobacillus flavored beverage
Company: Chennuo (Shanghai) International Trade Co., Ltd.
Reference retail price: 10 yuan/275ml
Suitable channel: E-commerce, convenience stores, internet celebrity stores, catering
Introduction: A few days ago, Jiejiele launched a new milk-intoxicating lactic acid bacteria-flavored beverage. This is an innovative beverage with the target audience of young people of Generation Z and catering channels as the main sales base. Currently, it has two flavors: lime mojito flavor and white peach bellini flavor. The price is around 10 yuan per bottle, and the specifications are 2 75ml. Milk dumpling combines lactic acid bacteria and cocktail flavors, and the taste is smooth and mellow. The "0 alcohol" formula makes people enjoy a slightly drunk state without worrying about the trouble of drunkenness. In addition, the micro bubbles roll in the mouth, which enhances the refreshing feeling of the overall taste. New products will be launched offline channels one after another, opening a new era of summer drinking with "0 alcohol slightly drunk, micro bubble milky fragrance".
, Yilijin Hu cheese bar
Company: Inner Mongolia Yili Industrial Group Co., Ltd.
Reference retail price: 9.9 yuan/90g
suit channel: e-commerce, convenience stores, hypermarkets, supermarkets, etc.
suit channels: e-commerce, convenience stores, hypermarkets, supermarkets, etc. 2
Introduction: A few days ago, Yili launched the Yili Jinhu cheese stick that meets the nutritional needs of Chinese children. Yili Jinhu cheese stick was developed by Yili Maternal and Infant Nutrition Research Institute. The institute is a nutrition research institution specifically for Chinese maternal and infant populations. For more than ten years, it has focused on nutritional research of Chinese children. This product has achieved a major breakthrough in nutrition, realizing the patent combination of D good calcium, and specially added Bifidobacterium infantile , with a cheese content of ≥70%, to help the human body better absorb calcium and exert the role of calcium in cheese sticks.In addition to patent innovation, Yilijinhu cheese sticks use "2 highs and 2 lows" to summarize their nutritional components: high calcium, high protein, low sodium, and low carbohydrate. 9.0g high protein is about 1.2 eggs with protein content, 750mg high calcium is about 7 cups of 100ML milk with calcium content, carbohydrate is only 7.5 grams, so you are not afraid of any burden. Calcium sodium is lower than 1.82 and is healthier. Currently, e-commerce platforms such as Tmall , JD have been launched.
, Jiaguoyuan 100% NFC Coconut Water
Company: Shanghai Jiaguoyuan Beverage Co., Ltd.
Suggestions Retail price: .9 yuan/350ml
Suitable channel: Convenience stores, hypermarkets, e-commerce, etc.
Introduction: Jiaguoyuan is a high-end pure juice brand under Jianong, focusing on 100% pure juice, 20 years of experience in the fruit and vegetable industry, and achieving better pure juice. Jiaguoyuan 100% NFC coconut water 350ML, imported from Thailand, preferred Thai fresh coconut green , rich coconut aroma and sweet taste. NFC was reduced by non-concentration without adding a drop of water. No white sugar, flavors, pigments and preservatives are added, and the ingredients list only has coconut water juice. UHTh instantaneous sterilization + sterile cold irrigation, adopts milk-grade fresh preservation technology, which is safe and reliable. The elderly, children, and pregnant women can drink with confidence. It is also rich in electrolytes such as potassium, which quickly replenishes the body's moisture, 0 fat, 0 cholesterol, , and is delicious and not afraid of getting fat. This coconut water has won the 2022 iTi International Delicious Medal and has been recognized by international star chefs and well-known wine tasters. As a star product of the 2021 CIIE, it was reported by CCTV China News. Relatives and friends gatherings, fitness exercises, pregnant mothers, relax and enjoy, and you can also make various creative drinks and dishes such as coconut chicken , coconut cocktails, coconut cakes, etc. at home.
, Spicy Strips Flavored Dumplings
Company: Zhengzhou Si Nian Food Co., Ltd.
l4 reference retail price: 9.9 yuan/240g
Suitable channel: E-commerce, convenience stores, hypermarkets, supermarkets, etc.
Introduction: Spicy strips and Chinese pastries "collision of hot and spicy" triggered by the "spicy" spicy strips dumplings are on the market. Recently, Zhengzhou Si Nian Food Co., Ltd. launched a new spicy strip-style dumpling. The fragrance of spicy strips in memory is fusion with the aroma of meat. With a deep suck, the sense of happiness hits the head and swallows unconsciously in his throat. Its selection of high-quality pork leg meat has a more fragrant meat flavor, and high-quality wheat flour from large groups. The dumpling skin is strong and smooth and unforgettable. alpine konjac is filled with filling, konjac content ≥22%, the konjac thighs keep talking, the word "exception". Recently, Tmall flagship store has been launched.
, Deya A2β-casein milk powder
Company: Pinwo Food Co., Ltd.
Reference retail price: l250 yuan/800g
Suitable channels: E-commerce, shopping malls, hypermarkets, maternal and infant stores, etc.
Introduction: A few days ago, Deya launched New Zealand original imported A2 milk source, A2β-casein whole fat nutrition milk powder. New Zealand is one of the world-recognized golden milk sources. It has a high-quality milk source environment, a mild climate and small seasonal fluctuations. This milk powder comes from pure A2 cows, with rare numbers, rare genes, grass-fed grass, and precious milk sources. A2β-casein inherits the affinity protein properties in the original dairy cow population genes, and when digested and absorbed, it will not produce β-fattyrosine-7 (BCM-7) that is close to breast milk, which is more affinity and natural and easy to absorb. It is rich in a variety of vitamins and minerals to supplement a variety of nutrients. Vitamin A helps maintain dark vision . vitamin B2 is an indispensable component in energy metabolism. Vitamin B12 helps red blood cells formation, and calcium helps bones and teeth to be stronger.Deya A2β-casein milk powder is fine and easy to brew and does not clump. It is fresh in canned and is easy to use with a dosage spoon. At present, it has been launched online and offline channels one after another.
, Yinlu Quinoa Oatmeal Porridge
Company: Xiamen Yinlu Food Group Co., Ltd.
Reference retail price: .8 yuan/280g
Suitable channels: E-commerce, convenience stores, hypermarkets, etc.
Introduction: Recently, Yinlu launched a quinoa oatmeal porridge, which adds ingredients such as quinoa , oats and round bract croaker shells. Quinoa and oats are both good cereals, quinoa does not contain gluten, it is low-fat and low-calorie, and as an whole grain food it is more nutritious. Quinoa oatmeal porridge has 0 sugars and 0 food additives. It is not only healthy, but also has a strong sense of fullness. It can be eaten with various ingredients. In addition, the product is very portable and is very convenient as a staple meal. Currently, the products have been launched on the JD Yinlu Jingdong self-operated flagship store.
, Nestle BEBA Supreme Children's Liquid Milk
Company: Nestle (China) Co., Ltd.
Reference retail price: 1.8 yuan/70ml
Suitable channels: E-commerce, shopping malls, hypermarkets, maternal and child stores, etc.
Introduction: A few days ago, Nestlé BEBA series added another new prize in the midsummer, and its Nestlé BEBA Supreme Children's Liquid Milk has better performance in terms of quality, technology and all-round nutrition protection. In terms of core formula, upgrade and add the five major European technology formulas HMO (breast milk oligosaccharide) active nutrition. In addition, the production and canning of Supreme Children's liquid milk are provided in accordance with German safety standards for all safety guarantees, and the freshness is sterilized and locked by UHT aseptic canned and cold and vacuum negative pressure. In order to ensure the fresh nutritional quality of every mouthful of the baby, BEBA Supreme Liquid Milk adopts advanced logistics methods of full-process international temperature control air transportation and SF Express cold chain, which is a can of golden milk. At present, the new product has been launched on the Tmall BEBA official flagship store.
, Jiabeite Yuebai Infant and Toddler Milk Powder
Company: Aoyou Dairy (China) Co., Ltd.
reference retail price: 99 yuan/800g
Suitable channel: E-commerce, shopping malls, hypermarkets, maternal and infant stores, etc.
Introduction: Auyou's Jiabeiteyuebai launched the Jiabeiteyuebai Infant Milk Powder Organic Milk Source Version. As the first product of Jiabeite in the organic track, Yuebai Organic Milk Source Edition has significant differentiated competitiveness in the market. It not only uses rare and organic milk sources, but also combines the advantages of goat milk itself such as "rich nutrition, natural small molecules, and natural A2 protein". The Yuebai organic milk source version has a "comprehensive formula" and contains a nutritional group. The feeding effect has been continuously consolidated by global scientific research and clinical evidence. With the four core advantages of milk source, nutrition, absorption and effect, Yuebai Organic Milk Source Edition has well met consumers' dual pursuit of "natural organic" and "better nutrition". The products are currently on the shelves in the Tmall kabrita flagship store.
0, Mickey Lando cheese fresh Emontal original cheese
Company: Shanghai Mickey Lando Food Technology Co., Ltd.
Reference retail price: 79 yuan/200g
Suitable channel: E-commerce, shopping malls, hypermarkets, convenience stores, etc.
Introduction: Micro Landuo 's original cheese product - Cheese Fresh, a brand new launch of Cheese Fresh Emontal Big Hole Original Cheese. The freshly edmontal cheese has the AOP certification mark of origin. Each piece comes from the Swiss Emmon Valley. It has a round appearance and a golden color, which is very attractive from the outside. There are many ways to eat Emmontal cheese. The most authentic way to eat it is to slice, cut or diced it, and use it with extract , strawberry , green tit , fig blueberries and other fruits as well as various cold cut meat, raisins, nuts, rusty bread , etc., and enjoy it with wine, champagne, sparkling wine , so that you can taste the most authentic and gentle texture of Emmontal cheese, let the silky milk and nut aromas it contains slowly bloom in your mouth. The product has been launched on the official flagship store of Qifensheng.
1, BEKIND Binshan Milk Nut Crisp
Company: Mars Food (China) Co., Ltd.
html l1 reference retail price: 8 yuan/78g
Suitable channel: E-commerce, shopping malls, hypermarkets, convenience stores, etc.
Introduction: A few days ago, BEKIND Binshan launched a new baking pastry product, milk nut crisp, supplementing the dual nutrition of milk and nuts. The new product uses 6 kinds of nuts, including Vietnamese walnuts, flax seeds, , Canadian batanmu , American cashew , and the new product is combined with imported milk. The amount of nuts + dairy products is added more than 50%. DHA algae oil is also specially added to help the baby's vision and brain development. Use trehalose instead of sucrose to protect teeth health. Each 100g new product contains 10.4g protein and 3.6g + dietary fiber, and there are two flavors: original and cheese flavor. It is currently available in Tmall flagship store.
2, Xianle Healthy Yuganzi SOD Yeast Drink
Company: Xianle Health Technology Co., Ltd.
Reference retail price: /
Suitable channels: E-commerce, shopping malls, hypermarkets, etc.
Introduction: Recently, Xianle Health launched a new Yu Ganzi SOD yeast essence drink, which focuses on whitening and sun protection, and brings multi-dimensional protection to the skin in summer. The new product uses Xianle Health's exclusive upgrade formula Briveal Pro™. Briveal Pro™ is carefully created by Xianle Health R&D team, and scientifically combines the ratio of Yuganzi powder, grape seeds and SOD yeast powder from deep sea hot springs. It can attack three steps, full link, and multi-site to fight ultraviolet rays and free radical to inhibit melanin production. Build a line of defense from the inside out so that the skin is not afraid of the scorching sun in summer.
3, Oreo Sandwich Cloud Cake
Company: My Zi Food Enterprise Management (Shanghai) Co., Ltd.
Reference retail price: 5.9 yuan/88g
Suitable channels: E-commerce, shopping malls, hypermarkets, etc.
Introduction: A few days ago, Oreo's new sandwich cloud cake landed in Ezi official flagship store, with a soft cake layer + cocoa flavor, restoring the classic Oreo flavor.The new product has a three-layer structure. The outer cake crust is added with imported cocoa powder . The sandwich is vanilla cow milk flavor. After thousands of high-frequency beats, it presents a delicate feeling like snow melting. It is full of sandwich brings a slurry taste. It is perfect for breakfast, afternoon tea and other scenes. It is convenient to package independently and is cute
4, beef hair black and black Qinghai Tibetan organic yogurt
Company: light shade Dairy (Shanghai) Co., Ltd.
Reference retail price : 12.9 yuan/200g
Suitable channel: E-commerce, shopping malls, hypermarkets, etc.
Introduction: A few days ago, the new product of Niu Mao Heihei was launched on the shelves, advocating the three major organic environments, organic cultivation, and organic breeding, presenting the pure essence of yogurt. In addition, the new products 0 sucrose and 0-generation sugar will be bioenzymatically dissolved by lactose to bring natural sweetness without adding stabilizers, thickeners and flavors. It will keep the cold chain and keep the whole process fresh and keep the cold chain transport to ensure quality and safety.
5, Guanzhan White Peach Oolong Instant Eat Gum
Company: Guangdong Shenzhiyuan Health Technology Co., Ltd.
html ml1 reference retail price: 3 yuan/70g
Suitable channel: E-commerce, shopping malls, hypermarkets, etc.
Introduction: Recently, the official store launched the collagen small tender gel white peach oolong flavor, bringing a clear and moist milk tea feeling, presenting the exclusive sweet taste of summer. The amount of collagen added to the product is 20%, each bottle contains about 3000mg of collagen, and the solid substance is no less than 45%, full of gelatin texture. Currently available on its official WeChat mini program.
6, Viagra wet wipes
Company: Vida Paper (China) Co., Ltd.
Reference retail price: . 58 yuan/piece
Suitable channels: Supermarkets, e-commerce, maternal and baby stores, etc.
Introduction: Recently, the female care products brand Vier , a Vida, launched the new calendula flower wet wipes. The new product is specially customized for women's private parts care. The weak acidic plant essence extract is gentle and skin-friendly, thick and flexible, and can still be discarded from the toilet. The single piece is independently packaged and portable. The newly added calendula essence is gentle and skin-friendly, and the tea tree essence is comfortable and clean, designed for private PH environment, and the double buff enjoys gentle menstrual care. The new product has been launched in the Tmall flagship store at the moment.
7, Nestlé Yiyang Sugar Rubber Formula
Company: Nestlé (China) Co., Ltd.
Reference retail price: 78.8 yuan/690g
Suitable pathway: Maternal and infant stores, supermarkets, e-commerce, etc.
Introduction: Nestle launched Nestlé Yiyang Sugar Rule Formula Milk Powder for middle-aged and elderly people, using patented technology to prepare sandoan. Each cup contains 750mg mulberry leaf extract, which is of the same origin as medicine and food, and helps to stabilize blood sugar with catering. Triple peace of mind standards: low GI foods raise sugar slowly, 0 add sucrose to drink without burden, high dietary fiber helps maintain normal intestinal function health. Multiple customized nutrition, scientific proportions help supplement daily needs: rich in protein , high calcium formula, and multiple vitamins. It is appropriate to give gifts for your own use to help your elders improve their health. From raw materials to sales, it can be traced, with no worries about quality.
8, Shike Oil Complex Skin Cleansing Bamboo
Company: Shiseido (China) Investment Co., Ltd.
Reference retail price: 50 yuan/180g
Reference retail price: 50 yuan/180g
Reference retail price: 50 yuan/180g
Reference retail price: 50 yuan/180ghtml ml3
Suitable channels: CS stores, supermarkets, e-commerce, etc.
Introduction: trendy skin care brand SIDEKICK, a subsidiary of Shiseido Group, has launched a new oil-cleaning men's facial cleanser, which contains laurylglycol carboxylate, which can deeply penetrate the pores to wash excess sebum and dirt, and immediately clean oil; dipeptide-15 shrinks pores in a long time, carefully stabilizes the skin, and maintains water and oil balance for a long time, which can solve the problems of large pores, unstable state, dry and tight. It adopts high-energy technology imported from Japan: the new micro bubble system can blister quickly, and the new aerosol technology produces delicate foam, the foam is rich, thick and soft, 0 alcohol, 0 paraben , 0 silicon, which is gentle and not irritating to the skin, and is more suitable for oily and acne skin.
9, L'Oreal Men's Water Milk Condensation Facial Cleanser
Company: L'Oreal (China) Co., Ltd.
Reference retail price: 49 yuan/set of
Suitable pathway: CS stores, supermarkets, e-commerce, etc.
Introduction: A few days ago, L'Oreal launched a new product for men's water and emulsion facial cleanser using an amino acid-type gentle cleaning oil control system, using amino acid surfactant + salicylic acid in the form of deep oil removal, and does not add soap-based , so that the product is close to the healthy skin pH value, suitable for sensitive skin. The product has strong oil adsorption power and a micron-scale mesh structure. It can accurately absorb oil on the surface of the skin without taking away excess moisture from the skin. It has the effect of hiding pores. Secondly, the product uses dual acid-zinc oil control technology, uses salicylic acid to clear pores, and precisely controls oil by caprylyl salicylic acid. zinc sulfate directly hits the root cause, and has large and large molecules of hyaluronic acid to lock in moisture and repair the skin. Currently, the product has been launched in the official flagship store of L'Oreal Men's .
0, Zhiguan "anti-gravity" hair mask
Company: Guangzhou Niqu Cosmetics Co., Ltd.
reference retail price: 9.9 yuan/255g
reference retail price: 9.9 yuan/255g
Suitable channels: CS stores, supermarkets, e-commerce, etc.
Introduction: Date, a new beauty brand launched a new hair mask specifically for oily hair. It is reported that piping made from 0 to 1 a new formula specially designed for fine soft and oily head considerations. This new product took half a year for R&D engineer Xiang Gong tried to use different ideas to make several samples, and finally a formula based on small molecule essential oils was excellent. It is a small molecule essential oil naturally extracted from plants. It can simulate the oil secreted by the human body, is skin-friendly and easy to absorb, and brings excellent effect of smooth but not greasy. According to the degree of hair damage, Zhiguan divides the repair direction of the new hair mask into two classic spring orange blossom fragrance and snow mountain tea. Both hair masks are both high-end and fixed fragrances, including famous perfume companies IFE and Firmey special tunes. The new products are currently available in Tmall’s official flagship store.
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