Recently, Counterpoint Research, a foreign market research agency, released a report on the Chinese mobile phone market. The report stated that since 2015, Apple has once again become the number one smartphone brand in the Chinese market. As of October 2021, Apple has increased by 46% month-on-month.
It is worth noting that iPhone is generally positioned in the high-end market of more than 4,000-5,000 yuan. Therefore, Apple can not only crush domestic manufacturers in terms of growth, but also become an absolute dominant position in profits.
In this regard, the institution believes that the reason why Apple can achieve great development in the domestic market is mainly due to the absence of Huawei in the high-end market. With its strong brand appeal, Apple can quickly divide Huawei's vacancy in the high-end market through the operation of increasing volume and reducing price of iPhone 13.
From the picture above, in addition to Apple's rapid growth, many domestic manufacturers are declining to different extents. The only thing that puzzles me is why Xiaomi and Honor are not included.
. According to previous reports, Apple won the first place in the domestic mobile phone sales ranking in October, and followed by OPPO, vivo, Honor, and Xiaomi .
No matter what, judging from the above data, domestic mobile phones still have a long way to go in the high-end market. After all, the above data includes the sales volume of domestic manufacturers' products at different price levels. Compared with Apple, domestic manufacturers are at a disadvantage in terms of sales and prices. In other words, Apple can beat domestic manufacturers regardless of product or profit...
Of course, this is not a brainless blow to Apple. In fact, it is indeed the case. I thought that the phenomenon of "one whale falls into , everything is born" did not happen. In the high-end market, Apple has become the biggest beneficiary.
But this is not a cold water on everyone. During this period, domestic manufacturers seem to understand their own disadvantages. While working hard to build their own brand influence, they are also improving the competitiveness of their own products. This can be seen from the fact that manufacturers such as Xiaomi and vivo have joined the field of self-developed chips.
As the saying goes, "The road is long and long, and the journey will come. If you move, you will never stop and the future will be promising." As long as domestic mobile phone manufacturers continue to work hard, I believe that this day will eventually come.
