
The 60th Grammy "Best Newcomer"
Alessia Cara


No matter you are as great as Elvis or Michael Jackson, or as shocking as Madonna or Lady Gaga. In this life, I can only win the "newcomer" trophy at most. In the Grammy Newcomer Award nomination this year, the judges abandoned the SZA (five nominations, leading the female singer) who had previously been nominated, and chose the younger Alessia Cara.
History is always amazingly similar. Looking back at the "best newcomers" who once won the Grammy, you will find that whether it is Taylor Swift, Lady Gaga, Britney Spears, Rihanna, the title of "newcomer" is just the beginning, and it is serious to make yourself sell millions of records.
Smoker
The Chainsmokers

Simultaneous nominations: Kelsea Ballerini, The Chainsmokers, Chance The Rapper, Maren Morris, Anderson Paak

And, electronic music DJ culture is at its peak. However, there is no, the popularity of Chance The Rapper seems to be the real son of the Grammy, and the two brothers ended up winning only one small prize for recording the best dance music. However, in the subsequent Billboard Music Awards, the Smoker won 21 nominations and finally won 4 trophys. And it rose to 6th place in the top 100 DJs, surpassing Taylor Swift's ex-boyfriend Calvin Harris . Prove its infinite potential to the Grammy who once abandoned itself.
Ed Sheeran
Ed Sheeran

Nots at the same time: James Blake, Kendrick Lamar, Macklemore Ryan Lewis, Kacey Musgraves, Ed Sheeran
In the Grammy Awards in the past decade, the best newcomer in 2014 may be the most fierce competition. Boss Huang, the "British Talent" back then, also became a pitiful "cannon fodder". In June 2011, the first single "The A Team" was released to win the third place in the UK singles chart, and the single was nominated for Song of the Year at the 55th Grammy Awards. In 2012, he won four nominations for the UK's Best Male Artist, the UK's Most Breakthrough Artist, the UK's Best Single and the UK's Best Album at the 32nd British Music Awards, making him a global star.
But there is only one best newcomer, he doesn't seem to be as lucky as his British fellows. (The winners of the past years, Saum, Ah Dai, and Du Hou are all British) However, if you look at the 14-year Grammy Newcomer Award nomination, Boss Huang may feel a little relieved: Macklemore Ryan Lewis and four out of the Grammy this year, and Kendrick, the leader in West Coast rap, is not a fuel-efficient lamp. This battle seems to be a victory even though it is defeated.
Spicy Chicken
Nicki Minaj

Nominated at the same time: Nicki Minaj, J. Cole, The Band Perry, Bon Iver, Skrillex
The 54th Grammy, the judges abandoned the hot chicken, which was very popular, and instead chose the Bon Iver, which seemed to be more "artistic" but had almost no "famous", which was shocking. In 2010, Mala Chicken released her first album "Pink Friday" and won the "Most Popular Rap Hip-Hop Album Album Award" at the 2011 National Music Awards. On April 5, 2011, the single "super bass" was released, winning the 2011 MTV Music Video Awards "Best Hip Hop Video Cassette" and No. 3 in the Billboard Top 100 Singles Chart. I thought the spicy chicken was sure to win, but who knew that Bon Iver came out halfway. This unknown folk singer became the biggest dark horse of the night, and the spicy chicken could only pass by the awards.
Justin Bieber
Justin Bieber

Nots at the same time: Justin Bieber, Drake, Florence The Machine, Mumford Sons, Esperanza Spalding
Bieber, who performed very well in 2010 must have never expected that he would eat a "duck egg" at the Grammy Awards. He thought he had won the "Best Newcomer Award" in the end but didn't even get involved. Billboard Magazine first listed Billboard as one of the hottest figures of the year in 2010, comparable to big names such as Lady Gaga and Rihanna. In July 2010, the MV of the Divine Song "Baby" became the most clicked music video on YouTube. "Baby" successfully hit the No. 5 peak in the first week of the Billboard Top 100 Singles. For a singer who debuted, there is nothing more fulfilling than this.
plus other awards ceremony, except for the Grammys, all seem to be "liked" Bieber. Whether it is the MTV European Music Awards, the MTV Music Video Awards, or the American Music Awards, which time hasn't Bieber returned with a bunch of trophys? But at the Grammy, Esperanza Spalding, a jazz player who had never heard of before, ended up laughing, and Bieber lost the night with two wins. Although he did not make a public statement, I think the Grammy must have made Bieber extremely sad this time.
Taylor Swift
Taylor Swift 4
Nominated at the same time: Feist, Ledisi, Paramore, Taylor Swift, Amy Winehouse
Taylor Swift, known as the "Grammy Goddaughter", Taylor Swift, and Amy Winehouse
Taylor Swift, who is known as the "Grammy Goddaughter", also lost the award for Best Newcomer. Back then, Taylor Swift "entered into the city" with his first special "Taylor Swift", but encountered a strong opponent, Amy Winehouse ( Amy Winehouse ). Even though the album has been awarded the 5x Platinum Record Certification from the American Recording Industry Association, Taylor Swift, who had just fought against Grammys, was still embarrassed by the embarrassment of a country singer, and it was hard to get anything from this award. However, Taylor Swift won the album of the year twice, becoming the youngest female singer to win the album of the year and the first female singer to win the honor twice. I wonder if it was Grammy who was making up for this "goddaughter". After all, there can only be one newcomer of the year.
Little Sweet Britney
Britney Jean Spears

Nominations at the same time: Macy Gray, Kid Rock, Britney Spears, Susan Tedeschi, Christina Aguilera
Teen The POP trend was the strongest around 2000. At that time, Backstreet Boy and Little Sweet's songs even appeared frequently in every corner of China like various "divine songs" today, which directly created a strong domestic popularity base for those European and American popular stars.

If the singer above missed the Best Newcomer Award, then the singer below did not even get the best newcomer side, because the Grammy didn't even give them nominations, but this does not make me deny their outstanding strength.
Miss Gaga
Lady Gaga

Simultaneous nominations: Keri Hilson, MGMT, Silversun Pickups, The Ting Tings, Zac Brown Band
The Grammy "Best Newcomer Award" in early 2010 may be the least "deserved" ever, and it also caused the most dissatisfaction. It is not because the rural group Zac Brown Band itself does not have such strength, but because of the absence of Lady Gaga.
Gaga only symbolically won the "Best Electronic Dance Album" and "Best Dance Recording" awards at the Grammy Awards last year. Although it is also two golden trophys, it is obviously far from people's expectations.The rule of the Grammy is "If you have won any award or nomination before, you can nominate for the Best Newcomer again." Gaga completely missed the 10-year Newcomer Award because of the nomination for "Best Dance Recording" won by Just Dance in 2009. It is precisely because of this "unfair" treatment that the rules of the Grammy Awards have been criticized with unprecedented heated condemnation. Although Gaga won six nominations in the next year, the "Best Newcomer Award" of that year may become her eternal regret.
Rihanna
Rihanna

Simultaneous nominations: Ciara, Fall Out Boy, Keane, Sugarland, John Legend

I don’t know how many people remember that when she and two newcomers Teairra Mari and Amerie who debuted at the same time performed Destiny’s Child songs together at the American Music Awards, she was like two other little sisters. Looking at the new singles she released now, you may understand that success is often in an instant, as long as you give your all. Of course, Rihanna, who has never won the Grammy Award as a "personal singer", will soon reach the highest peak. She belongs to that green age and will never return.
Kelly Clayson
Kelly Clarkson

Same period nominations: 50 Cent, Fountains of Wayne, Heather Headley, Sean Paul, Evanescence
If it weren't for the later Carrie Underwood, Kelly would have been the most successful "American Idol" champion. Her first album "Thankful" after winning the championship in 2003 was topped the U.S. album sales chart as soon as it was released, and the total sales volume exceeded 3 million. Although her business performance is quite eye-catching, the popular songs she sang during the talent show were not favored by Grammys. Although
won the nomination for "Best Popular Actress", he unfortunately failed to be selected for the "Best Newcomer Award". What really made her career leap should be the second transformational work "Breakaway", which created many popular singles such as "Breakaway", "Because of you". "Breakaway" has a very successful transformation and successfully won two Grammy trophys for her.
Of course, the Grammy Awards are never the only criterion for evaluating the quality of a singer's works or the sales of records. In addition to it, the Billboard Music Awards and National Music Awards are also very authoritative. And whether it is Grammy's daughter Adele or the queen of running Avril and Fruit Sister, they are domineering legends in the music industry.
There is no doubt that over the past 60 years, the Grammy has presented us with exquisite audio-visual feasts. The significance of Grammy is not only to give outstanding singers a supreme honor, but also to celebrate and reunite for music lovers around the world. And when we pay attention to the Grammy together from different ethnic groups, countries and regions, we once again feel the happiness brought to us by music. The winning or losing under this feeling seems to be no longer so important, right?
text | Yao Yuanxiao
layout design | Wang Yulin
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