Recently, the 2018 GBIS Global Brand Innovation Summit (GBIS) with the theme of "Brand Globalization" was held in Beijing. Many international and domestic brand companies and experts and scholars gathered together to comprehensively discuss the path to expanding brand influence and share experience. In the 2018 All-Star Brand List announced by the conference, Wei Quan was on the list and won the GBIS "2018 All-Star Brand" award. It also held a joint declaration signing ceremony and award ceremony with many All-Star brands to jointly witness the power of global brands "stars".
(GBIS "2018 All-Star Brand" Brand)
GBIS is a continuous national brand event held under the guidance of the Ministry of Industry and Information Technology, and is also one of the global brand events with professionalism, authority and influence. The "All-Star Brand" is a brand that has won the first place in any index of annual brand power, customer recommendation, and customer satisfaction from consumer evaluation. It is a "star brand" that truly represents consumer reputation evaluation and is also the most valuable award.
(Weiquan won the GBIS "2018 All-Star Brand" award)
At this summit, in addition to winning the "2018 All-Star Brand" award, its lactic acid bacteria also won the double awards of "customer's most recommended brand" and "customer's most satisfactory brand" in China's lactic acid bacteria beverage industry. As the star-focused product of Weiquan, Weiquan lactic acid bacteria, in addition to containing up to 60 billion of "live" probiotics per 100 milliliters, another highlight is "cold" - from the production terminal to the sales terminal, the entire process is strictly controlled at 0-7°C, ensuring the maximum quality of 60 billion active probiotic . This year, Wang Yibo was invited as the spokesperson to convey the brand concept of "60 billion live bacteria, happy every day" of all lactic acid bacteria, and call on consumers to care for intestinal health and start a happy life.
(Whiquan Lactic Acid Bacteria spokesperson Wang Yibo)
Weiquan was invited to give a special speech and appeared at the "Eighth China International Nutrition and Functional Food Summit"
Weiquan Under the concept of "highly caring for the health of the intestinal tract of the people", it actively explores intestinal health and constantly innovates. In addition to Weiquan Lactic Acid Bacteria, it also launched Weiquan smoothly yogurt. At the 8th China International Nutrition and Functional Food Summit in 2018, Xu Zhian from the Central Research Institute of Weiquan Group was invited to give a special speech on the research on the intestinal subhealth problems and major intestinal bacterial phases of Chinese consumers, as well as the role of Bifidobacterium lactis HN-345™ on intestinal health.
(Xu Zhian, the Central Research Institute of Weiquan Group, was invited to give a speech at the 8th China International Nutrition and Functional Food Summit)
It is reported that Weiquan spent more than 60 years studying dairy science, and insisted on bringing simple, effective and high-quality yogurt drinks to consumers through the research of dairy science and the application of new fermentation processes. Weiquan smooth yogurt is another innovative research and development of Weiquan, and it is also the first breakthrough product to use HN-345™ Bifidobacterium lactis strain technology. As an important intestinal beneficial microorganism, Bifidobacter lactis has a biological barrier, immune enhancement effect on human health, and other important physiological functions, such as improving gastrointestinal tract function. However, as we grow older, the number of Bifidobacter lactiflora continues to lose, which leads to intestinal aging. The introduction of Bifidobacter lactis HN-345™ into the yogurt has greatly improved the functionality of the product. It does not use flavors, pigments or thickeners to meet the market's quality requirements for high-end probiotic yogurt .
Xu Zhian said that in addition to the content of each bottle of yogurt with a total taste of more than 10 billion HN-345™ Bifidobacterium lactis, it also uses raw milk fermentation and adds dietary fiber to ensure smooth taste and meets consumers' dual needs for yogurt flavor and function.
In addition to constantly bringing fresh and healthy products to consumers, Weiquan also continues to make efforts in popular science education for refrigeration, including "telling stories with temperature", "refrigeration stamps", "all-star products", etc. For the promotion of refrigeration product education and the construction of the full-process cold chain system, it has also won the "Best Refrigeration Product Expert Corporate Public Relations Communication Award" award in the famous media "Snack Age" in the food and beverage industry.
(Weiquan won the "Best Refrigerated Product Expert Corporate Public Relations Communication Award in "Snacks")
Nowadays, in addition to the most basic safety and health, food has gradually increased its functional and nutritional requirements. Weiquan is a part of the food industry and a leading brand in the market. It always keeps pace with the times and creates food safety and quality reputation with a craftsman spirit. Whether it is the healthy and nutritious Daily C Juice Series, the refrigerated coffee Benasong that pursues the ultimate taste, and the yogurt production that focuses on intestinal health. Whether it is the healthy and nutritious Daily C Juice Series, the refrigerated coffee Benasong that pursues the ultimate taste, and the yogurt production that focuses on intestinal health. Product series, always adhere to the concept of "fresh, healthy, and safe". In the torrent of industrial upgrading, technology upgrading and consumption upgrading, we will build our own brand link value and lead the society to enjoy a healthier diet. I believe that in the future, Weiquan is not only China's "refrigeration expert", but also a world-class refrigerated food benchmark enterprise.
Note: All "Weiquan 60 billion lactic acid bacteria" and "Weiquan 60 billion active lactic acid bacteria " in this article refer to "Weiquan active lactic acid bacteria beverages (contains 60 billion active bacteria per 100 milliliters)"
