2017-18 NBA trading deadline is set on February 8, 2018 local time, which is earlier than in previous years. In order to avoid the embarrassing situation of fans buying idol jerseys, American sports e-commerce company Fanatics allows fans to change their jerseys.
American sports e-commerce company Fanatics announced that if a player transfers within 3 months after the fan purchases the jersey, the fans will be allowed to change the jersey within 2 weeks; if the fan uses an American Express card when trading, then if a player club change occurs within 1 year after the fan purchases the jersey, the fans will be allowed to change the jersey.
Deb Curtis, vice president of marketing and cooperation at American Express Cards, said: "Fans buying jerseys is not just a simple transaction. The fans' love for the team and players cannot be ignored. It is based on this consensus that we decided to reach a cooperation with Fanatics."
In fact, this is not the first jersey replacement incident. In 2013, NFL New England Patriots tight end Aaron Hernandez was accused of first-degree murder and sent to prison. In the next two days, the team held a two-day jersey replacement event; the 2015 Premier League team Tottenham announced that fans can replace the jerseys of players who have left the team such as Soldado , Paulinho, Capue , etc.
In September 2017, Doug Mack, CEO of sports e-commerce Fanatics, said that the SoftBank Vision Fund, a subsidiary of SoftBank Group, took the lead in investing $1 billion in the company.
At the end of 2017, NBA and Fanatics once again reached a cooperation, planning to launch official malls in many places in Asia and Pacific, which coincides with Fanatics' global expansion strategy. "The company plans to open manufacturing plants in Germany and China this year, and then in 2019 in Japan and Australia," said Steve Davis, head of international operations at Fanatics.
