"One village, one card" and "Scan the code to know the hometown feelings". In order to accurately serve the modern rural areas and rural areas, on August 2, Dongguan Rural Commercial Bank officially launched the rural revitalization credit card, as the core product of the bank's rural revitalization financial service "133" project, providing exclusive digital inclusive financial services to Dongguan villagers and village groups.
Relevant person in charge of Dongguan Rural Commercial Bank said that the Rural Revitalization Credit Card is committed to creating exclusive credit cards for Dongguan villagers. It uses Dongguan’s specialty lychee as the card design element to launch classic platinum cards and exclusive platinum cards in rural revitalization, with rich card use rights and exclusive credit. Based on the asset scale of local villages and group and customer qualifications, the card is quickly applied for online batches to achieve credit grants throughout the village; at the same time, it is equipped with "one village, one price" exclusive credit card installment, which implements preferential pricing for each village and group customer group, and provides local villagers with value-added services such as Dongguantong one-yuan travel, car owner refueling discounts, and food discounts in the township, to meet the villagers' financial consumption needs such as house building and decoration.
For villages and groups with local characteristics, Dongguan Rural Commercial Bank’s Rural Revitalization Credit Card has innovatively customized personalized functions such as “one village, one card” and “scan the code to know the hometown situation”. The custom card surface of the "One Village, One Card" uses village and group characteristic attractions or cultural and historical landscapes as design elements. At the same time, the back of the card is accompanied by a QR code of "Scan the QR code to know the hometown situation", which vividly displays the village and group's human history and folk culture in the form of a short video on the WeChat public account "Dongguan Rural Commercial Bank's e-point consumer finance". This function not only gives the static card surface a vivid vitality, but also helps the promotion and inheritance of Dongguan's local rural culture and provides warm inclusive financial services to local villagers.
Since the establishment of Dongguan's first "Rural Revitalization Financial Service Center" on April 23, 2021, Dongguan Rural Commercial Bank has closely focused on the national strategy of rural revitalization, implemented the "133" project of rural revitalization financial services, and did a good job in promoting high-quality and efficient agriculture, livable and business-friendly rural areas, and a prosperous and prosperous farmers. It has established three major dispatch systems: rural revitalization financial instructors, party building co-construction liaisons, and inclusive financial waiters, and comprehensively promoted rural revitalization financial services. As the core product of the "133" project for rural revitalization financial services, Dongguan Rural Commercial Bank's Rural Revitalization Credit Card takes product innovation as the starting point and takes "green mountains, green waters, red lychees, one village and one card to present true feelings" as the concept, fully demonstrating the sincere heart of accurately serving modern rural areas and serving local villages.
As the main force of the "three rural" finance and local financial forces that are based on agriculture and help agricultural revitalization, Dongguan Rural Commercial Bank has always adhered to the main business positioning of supporting agriculture, small and small support, and will help rural revitalization as a key measure to fulfill social responsibilities and serve the real economy. With the full implementation of the "133 Project" for rural revitalization financial services, Dongguan Rural Commercial Bank will deliver warm inclusive financial services to thousands of households, fully meet the financial service needs of local people, and effectively do practical things for the "three rural issues" and help the comprehensive development of rural revitalization.
text/Guangzhou Daily.New Flower City Reporter: Chen Ming Correspondent: Sun Lu
Guangzhou Daily·New Flower City Editor: Yang Hongquan
