failed to withstand the emotional offensive and intimidating marketing bombings, and went to attend a "free lecture" Mr. Lin, who spent 150,000 yuan in one go to buy more than 100 bottles of Ganoderma lucidum spore oil. Worried about being blamed by the children, the old man kept the goods in the store, and the merchant sent the pickup card to the old man. When the old man realized that one bottle could be eaten for one month, it would take more than ten years to finish the 100 bottles, and the old man realized that he was deceived.
This case provided by the Guangdong Provincial Food and Drug Administration is a "typical" - free bait, meetings are used as a cover, under the dual offensive of feelings and intimidation, most of the people who are "injured" in the marketing fraud of health products and health care instruments. Why are frauds in health products and health care equipment targeting the elderly repeatedly banned? The reporter launched an investigation.
"routines" actually have three tricks. The elderly cannot handle
The relevant person in charge of the Guangdong Provincial Food and Drug Administration introduced that the bureau collected hundreds of clues about fraud in health products and health care instruments from the public last year. Through sorting out, it was found that most of the deceived people were the elderly. Although the "routines" of the scammers are nothing more than three tricks, the elderly cannot handle tides.
- Free bait. reporter saw in a health care shop at the entrance of a large community in Guangzhou that under the banner of "health preservation", some instruments were placed in the store for free for the elderly, and claimed that the instruments could alleviate the "three highs". It is understood that salesmen often chat with the elderly who come to use free instruments and give them some free trial equipment to test the products, and clearly understand their address, family information, and health status in the chat. After the relationship is established, health foods will be sold to "cooked customers".
——Conference is a cover. reporter learned that some health products and health equipment merchants also provide free training lecture tickets for the elderly and organize free travel tours to promote "precisely". In an environment where you go out for closed meetings or travel, merchants even force the elderly to pay money on the spot, and do not buy or leave.
- Intimidate and lure big orders. In November 2016, Guangdong Jiangmen City Mr. Qian was invited to attend a tea party for the elderly organized by a biological company. During the event, a "doctor" who claimed to be a national-level old Chinese medicine doctor diagnosed Mr. Qian with kidney poisoning and warned him to treat him in time, otherwise the consequences would be unimaginable. The "doctor" took the opportunity to recommend a brand of health product "bear bile", saying that "it not only maintains health after taking it, but also has the effects of protecting liver, protecting liver, cholelithiasis, and can cure all diseases." After lobbying, Mr. Qian spent 70,000 yuan to buy 5 boxes.
is as evil as it is, it is as profitable as it is.
. Relevant legal provisions: health foods and health care instruments cannot promote products that have the effect of preventing and treating diseases. However, criminals often exaggerate the "efficacy" of products and even illegally promote the "efficacy" of products, and blow the products into "elixirs" and "fairy fingers" that can cure all diseases in order to attract the attention of the elderly.
The Guangdong Provincial Food and Drug Administration recently seized an illegal marketing case of health products called "六文". The sales staff claimed that this was an imported health product, containing the precious 六文文 ingredients, which can prevent and treat cardiovascular diseases. However, the safety of the nigiri is not approved as a raw material for food and health food in my country, and its safety has not yet been determined.
The person in charge of the Health Food Supervision Department of the Guangdong Provincial Food and Drug Administration introduced: "According to the investigation and understanding, it is not uncommon for some health products or health care instruments with ex-factory prices of only a few dozen or hundreds of yuan to be sold for hundreds or thousands of yuan, and most of the profits are distributed to front-line salesmen." In this regard, the elderly should be vigilant for those health care products or health care instruments that exaggerate their efficacy and often require thousands or tens of thousands of yuan.
The staff of the food and drug supervision department went to Guangzhou Hengyuantang Company, which operates "六文", and found that sales staff often gave the elderly some cheap gifts to "maintain relationships", and at the same time attracted customers by buying more and giving more marketing methods. For example, a box of "六文文" bought from an intermediary for 250 yuan and selling for 980 yuan. Usually, some exquisitely packaged gifts are provided, and the actual value of the gift is only a few yuan or more than ten yuan.
crack down on "brainwashing" sales. If the people do not raise officials, they should also investigate
. Fighting sales fraud of health products and health equipment requires a joint force between multiple parties, and it is not "the people do not raise officials and do not investigate". Guangzhou Zengcheng District People's Hospital Deputy Director Huang Yannian believes that the current sales of health products and health care instruments for the elderly are rampant and suspected of fraud are due to the lack of awareness of elderly consumers and the opportunity to take advantage of loopholes. It is also related to the difficulty of relevant departments to jointly form a long-term and effective prevention mechanism. He suggested that the public security, food and drug supervision, industrial and commercial departments form a joint law enforcement mechanism, seriously investigate and punish fraud in sales of health products and health equipment, and beware of the reappearance of fraud gangs' decks and rekindles.
Guangdong Health Products Industry Association has created a health product price reference catalog based on the ingredients and brands of health products sold on the market. It is recommended that consumers understand and compare them through multiple ways before purchasing health foods, and beware of falling into high-price scams.
experts also remind consumers to strengthen their self-protection awareness when purchasing health products and health care instruments. Those who claim that they can "treat" and "ratify" the disease are suspected of false propaganda and are illegal, and consumers must not blindly believe it; sales personnel mislead consumers to purchase large quantities of products that exceed their daily consumption through deception, and consumers can report it to industrial and commercial and market supervision departments.
Editor: Wang Xinning
