Chu, Buddhism, Confucianism, Taoism, and even Feng Shui, can these traditional cultural ideas be integrated with modern kitchen, bathroom and home furnishings and materialize consciousness?
Leaving home and wandering thousands of miles away, Oupai Yao Liangsong started his own debt
Pingyuan Faqian Gong's ancestral house Jingyuntang couplet
Forbes' latest rich list shows that Yao Liangsong, the founder of Oupai Home Furnishing, has a wealth of US$6.3 billion, surpassing the wealth value of US$4.7 billion, and Hopson Creation , becoming the new richest man in Meizhou .
We have focused on family businesses from Meizhou, such as the Zhu Mengyi family of Hesheng Chuangzhan, whose ancestral home is Fengshun, and the Ye Chenghai family of Xinlitai. His ancestral home is Wuhua ; Meizhou Wuhua is also a concentration of wealthy people. In addition to the Ye Chenghai family, there are also the Miao Shouliang family of Fuyuan Group, and the Zhou Guohui family of Yiyatong.
Yao Liangsong, the founder of Oupai Home Furnishing, is an Hakka . He was born in August 1964. His ancestral home is in Lingxia Village, Pingyuan Dazhe, Meizhou, Guangdong Province.
"The magic power lasts forever, and protects all people with humility." Pingyuan Yao family regards the sixth-generation ancestor Faqian Gong as a model for gathering the relatives of the Yao family and promoting the Hakka spirit. The Jingyun Hall, the ancestral house of Faqian Gong in Pingyuan, has been worshipped continuously for six hundred years. Mr. Fa Qian was born in the Yongle period of the Ming Dynasty. On the first day of August, he was born in "Mr. Fa Qian". Relatives from the Yao family in Pingyuan Dazhe and Chaozhu, including the Yao Liangsong family, will participate in the worship activities. Duke Faqian was an official in Chaozhou Prefecture. He had achieved remarkable political achievements because of his integrity and integrity. In addition, there was a couplet in Faqian's tomb: "Donate 700 stones of his own land to save hundreds of millions of people"; it was about his example of "urgent public and loving righteousness" and "sacrificing oneself to save others". Faqian's former residence "Jingyuntang" is located in Shimotaxin, Shimodaxin, Dundinbei Village, Dazhe Town. It was built in 1420. It is a typical Hakka dragon house with three entry, two horizontal and half surrounding structures. Yao Liangsong, the founder of the Oppei, was born under the Dazheling Mountains, and was one of the descendants of Fa Qiangong.
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Pingyuan, a poor mountainous county in eastern Guangdong, and the junction of Guangdong, Fujian and Jiangxi provinces. In the early morning, when the rooster crows, everyone in the three sentences can hear it, "The rooster crows three sentences". Yao Liangsong is the eldest son in the family, with a total of 4 brothers and sisters. Yao Liangsong, who grew up in the Pingyuan Zheling Mountains, often went to Jiangxi to chop wood when he was a child.
Yao Liangsong said that among the clan’s ancestors, what impressed him the most was the story of overseas Chinese going to Southeast Asia that his grandmother often told. Yao Desheng was from Dazheqi Garden, Pingyuan. He once supported the Xinhai Revolution and founded Pingyuan Middle School. He became rich and did not forget his fellow villagers. He was willing to help the poor and was a local 6 wise man.
Hakka people are a unique Han ethnic group. There are many people who have successfully created wealth, such as the "Tie King" Jin Lilai's Zeng Xianzi , etc. When he was a child, Yao Desheng, who worked as a young man and worked odd jobs to pick bricks during holidays, is also a typical figure in " cloth belt out, golden belt back ".
30 More than 30 years ago, Yao Liangsong, who was poor in his family, was admitted to Beijing University of Aeronautics and Astronautics with the second place in the county. After graduation, he was assigned to the technical school of Changhe Aircraft Manufacturing Factory in Jiangxi and became a teacher. Diligence, frugality and pragmatism are the tradition of Hakka people. During his teaching period, Yao Liangsong and Tan Qinxing, who later became the general manager of the Oppei Chef Clothing Division and also worked in Changhe Factory, jointly opened a small Guangdong restaurant. However, Yao Liangsong's first business ended in failure. When he left the house, he not only did not make any money but also lost more than 600 yuan.
Only when you go into the sea can you realize the depth of the sea. It is difficult to go up the mountain to get on the mountain, and starting a business is not easy! If you cannot find a job, it means starting a business, which is the choice of many young people today; but with just a passion and diving into the wave of entrepreneurship, the possibility of success is getting smaller and smaller. A successful entrepreneurial process is actually the comprehensive application and perfect combination of factors such as capital, ability, market, talent, management, opportunities and connections, or in other words, it is a test of the ability to control and transform these factors and resources.
Yao Liangsong talks about the entrepreneurial process
1988, Yao Liangsong quit his leisurely teacher job and began to concentrate on starting a business.At that time, Cuiyun Hotel, one of the four major hotels in Jingdezhen, began to conduct contract management. Yao Liangsong, who had run a small restaurant, felt that he had experience, so he went to bid. What Yao Liangsong did not expect was that since September 1988, China entered a three-year governance and rectification stage. In 1988, Niu Qun had a crosstalk "Crafted Name" that satirized a public fund to eat and drink, and the joke was extremely spicy; art also reflected reality. At that time, the ruthless style of eating, drinking and giving gifts was also an aspect of the rectification of the "three-year governance and rectification". The attempt to contract a hotel not only failed to realize the dream of being a "rich man", but instead became a "lost man".
The strict style of eating and drinking has made the hotel that has just established a firm foothold run in disarray. Yao Liangsong couldn't sleep at night. The person who was urging the bill came to the door and was burdened with a debt of 5,000 or 6,000 yuan. what to do? After seeking medical treatment in a hurry, Yao Liangsong began a series of entrepreneurial attempts, reselling sausages and going to the amusement park to sell poker, but none of them were successful. In order to sell sausages, Yao Liangsong borrowed 3,000 yuan from the bank, but he faced a word of compensation. As the end of the year approached, the creditor threatened again. On December 31, 1988, Yao Liangsong boarded the train with tears and left Jingdezhen, a sad place. According to the popular words today, he was "run away".
Yao Liangsong at the 1994 Annual Meeting of Oppein
In order to avoid the debts of creditors, Yao Liangsong began to leave his hometown and wander around thousands of miles away. After leaving Jingdezhen, Yao Liangsong has been to Chengdu, Jinjiang, Xiamen, Shanghai, Xi'an and other places. In the most difficult times, he couldn't afford a towel or a bag of instant noodles. "The disaster of is a hurdle. If you step over it, it will become wealth ." Yao Liangsong finally ushered in a turning point. In 1990, he met the "noble man" in his life in Xi'an, that is, he, senior Zhang Jinliang, of Beihang University.
Zhang Jinliang was selling an electronic physiotherapy device at a research institute in Xi'an. So he took in this wandering junior and sent him to Guangzhou to develop the market. After arriving in Guangzhou, Yao Liangsong rode his bicycle and ran to pharmacies one by one, promoting electronic physiotherapy devices. How to open up the market? Play the warm card. Yao Liangsong brought several jars of Hakka "mother's wine" from his hometown. After a pharmacy, he delivered a jar. Over time, his sales were opened. A year later, the sales performance of Guangzhou Office was higher than that of the headquarters in Xi'an; however, in the spring of 1994, the institute was "internal friction", Zhang Jinliang was excluded by two other shareholders, and acted loyally, and Yao Liangsong also withdrew from the Guangzhou Office.
Four years of hard work in the workplace, coupled with the time when he started his own company, Yao Liangsong also made his first pot of gold in his life - 2 million yuan, and he would have the capital to start his business in the future. In 1992, Guangzhou Kexin Technology Development Company was established, which was the first company established by Yao Liangsong, mainly engaged in the production and sales of Green Sea rheumatoid arthritis treatment devices.
Guangzhou Oppein
In the 1990s, Yao Liangsong, who made money, bought a house in Guangzhou. Just when he was looking at the house with his family, he accidentally discovered the business opportunity of home cabinets and began to enter the business process of "cabinet king".
The predecessor of Oupai Home Furnishing Group Co., Ltd. - Guangzhou Oupai Kitchen Cabinet Enterprise Co., Ltd. was founded on July 1, 1994. Oppein's original advertising slogan was "European quality, Chinese price", which roughly illustrates Yao Liangsong's initial corporate positioning, which is to imitate the European concept of "holistic kitchen". In other words, the first European "integrated kitchen cabinet" model to be introduced into China was Oppein.
In the mid-1990s, the real estate market moved from overheating to governance and rectification and macro-control for the first time; that is to say, as soon as Yao Liangsong entered the home furnishing industry, the real estate market was cooling down, and the rapid growth momentum of high investment in real estate was curbed. Home and real estate markets are two closely related industries, especially wardrobes. At that time, it was just a small category of furniture, and it was unheard of for industrialization to specialize in the production of modern cabinets.
, which was the first to seek change, should have the advantage of introducing the business philosophy of foreign wardrobe brands into China, which is also the cornerstone of success for the rapid rise from the competitive market in the future.In 2000, after the financial crisis, Yao Liangsong once again re-examined the European model and made another change, and then turned the overall cabinet into the path of integrated wardrobe electrical accessories, which is "functional cabinets".
In March 2017, Oupai launched
"If we can dream it, we can do it." This is Yao Liangsong's motto. On March 28, 2017, Oppein Home Furnishing was successfully listed on the Shanghai Stock Exchange Main Board. The ability to make wealth in A-shares is quite terrifying. In October of that year, Yao Liangsong, who first listed on the Hurun Rich List, jumped to the top of the richest people in the home furnishing circle. Before that, the richest people in the home furnishing circle were the Red Star Macalline Car Jianxin couple. At the same time, Yao Liangsong also squeezed Zhu Mengyi's family out of the throne of the richest man in Meizhou.
Nowadays, Oppein’s popular advertising slogan has long been changed to “Home, love and Oppein”. The changes and iteration of marketing slogans are actually the innovation of the business model. With the rise of the Internet, Oppein entered the "customized home" business model very early, thus becoming one of the fastest growing companies in the home furnishing industry.
2017 is a collective carnival for customized home furnishing companies. In addition to Oupai Yao Liangsong, Shangpin Home Furnishing Li Lianzhu , Piano Ma Libin, Wo Le Home Furnishing Wang Chunjun and his wife, all of them have played their best in the capital market and have been on the rich list one by one.
. Is it easier to succeed in doing business?
Yao Liangbai, who is "endorsing" for Qingyuan, may learn from the old senior Zhang Jinliang's entrepreneurial experience, and Yao Liangsong pays great attention to the controlling rights relationship. At present, among the top ten shareholders of the listed company Oppein Home Furnishing, Yao Liangsong is the largest shareholder with a shareholding ratio of up to 68.47%. His younger brother Yao Liangbai was born in 1969 and has a shareholding ratio of 8.76%, making him the second largest shareholder.
Yao Liangbai, 49 years old this year, worked as a teacher at Guangdong University for Nationalities, and is currently the vice chairman of Oppein Home Furnishing Group. On the Hurun Rich List last year, Yao Liangsong, after Oupai went public, had a wealth of 29 billion yuan, making him the richest man in the home furnishing industry. His younger brother Yao Liangbo also gained huge wealth due to the listing of his company, with a net worth of 3.8 billion yuan. If calculated based on the Forbes list in May this year, the wealth of the brothers Yao Liangsong and Yao Liangbo of Oupai still increased well.
It is worth mentioning that Tan Qinxing, who worked with Yao Liangsong at the Jingdezhen Changhe Aircraft Industry Company and later opened a Guangdong small restaurant in partnership, is now the vice chairman of Oppein Group. Judging from his holdings (the latest financial report shows 1.1817 million shares), he is also a wealthy executive with a net worth of billions.
Opin Group Vice President and Vice Chairman of Oppein Home Furnishing Tan Qinxing
When Oppein Home Furnishing is listed, the media's title will read "Follow the right boss! All 58 employees are millionaires." When starting a family business, how the company's benefits correspond to the people who produce benefits is a big problem for many bosses. If the company is good and large in scale, are there any other incentive methods besides increasing the salary?
In 2013, Oppein "distributed" shares to key executives for the first time. At that time, a total of 110 key employees increased their capital and invested shares (note, the share price was 4.23 yuan per share). Among them, the one with the most allotment was Yao Liangsong's first entrepreneurial partner, and he was also an old classmate Tan Qinxing. Tan Qinxing and his wife Liu Ying invested a total of 2.25 million shares.
Equity incentive is one of the internal benefits distribution methods of enterprises and a path to better operate enterprises. We know that the success of Shanxi merchants more than 200 years ago was to introduce equity incentives. For today's family businesses, compared with cash dividends, the use of equity incentives can not only motivate employees, but also help cash flow and reduce operating costs. Due to the emergence of double- or multi-layer equity structures such as AB shares, the impact of equity incentives on corporate control has been minimized.
However, many companies also attach some "retaining people" binding conditions when incentives for equity. The boss said that this is "for the welfare" of employees, while the employees said it is "deception". Family businesses still need to work hard on strategies to reduce the "dark side" of equity incentives.
Oopai Group Vice President Tan Qinxing
Nowadays, many entrepreneurs personally like Feng Shui, Zhouyi , metaphysics and other traditional cultures, but they are very afraid of this in public places, and are worried about being labeled as "superstitious".
In fact, there are many pre-sage philosophies in the Book of Changes, metaphysics, and even Feng Shui, which are the essence of traditional culture. Many people simply equate "superstition" and martial arts, which are mostly misunderstandings and disagreements. Nowadays, other organizations such as the Yixue Association emerging in various places often appear in addition to researchers. So, what impact does these traditional culture have on family businesses besides personal practice?
It is said that Yao Liangsong is a master of the Book of Changes. He has discussed with the staff of the Chinese Chen Shuai Fo Yi Jing Prediction Center many times, and has dated with Professor Chen Shuai Fo Wu, a famous international Feng Shui master. Professor Chen Shuai Buddhist once believed that among the scriptures, the only "Book of Changes" is the most wise sutra in the world. He believes that not learning the "Book of Changes" among the many scriptures and believing in the protection of ghosts and gods is the sorrow of sorrow. He said that Jack Ma was able to become the richest man, and he had never heard of Jack Ma being a successful person who was protected by ghosts and gods.
The Oppein Group once hosted the Oppein Cup China International Home Culture Festival, the "Home Metaphysics Lecture Hall" is the highlight. Some people believe that in business, many promotional activities of Oppei are subjectively marketing behaviors, and Yao Liangsong also admits this; however, he believes that from an objective perspective, using home metaphysics as a carrier to integrate cultural communication into brand promotion is not only an innovation in marketing methods, but also conducive to promoting the development of traditional cultures such as the Book of Changes.
Cao Dewang's family believed in Buddhism for four generations. He also made public his actions in believing in Buddhism and often talked about his piety towards Buddhism. In fact, in family business governance and inheritance, the beliefs of the head often have a lot to do with the sense of mission, values, and even the strategic goals and ideals of the company's owners; in addition, metaphysics such as the Book of Changes and religious ethics will have a relatively more positive impact on goodwill. In particular, once traditional cultures and ideas such as metaphysics and religion penetrate into the bone marrow of family members, a kind of force for good will be formed, which is more beneficial to the sustainable development of the company.
The inheritance legend of the Rockefeller family is related to the strict family tutoring, and this is inseparable from its strict religious beliefs.
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